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Copy That Sells Podcast|3 Simple Steps To Identify Your Dream Client? Episode
3 Simple Steps To Identify Your Dream Client?
Or
How to identify your dream target market?
Would you like to identify your dream client
in 3 simple steps ?
a. Identify Your Thirsty Crowd. This is the group
of people who has a problem and looking for ways
to solve it. If you do this right, you are way,
way ahead of others.
b. Find out if they can spend on your solution.
Let me give an example: Let us assume you sell
How To Get Good Grades?. What will happen if you
sell it to the students? It would be tough to
breakeven. Why? Students have very small budget
and they try to survive on very limited funds.
However, if you sell it to the Parents,
you'll do good because they have money and they
have the satisfaction of helping their child?
c. What else can you sell them? After helping
your clients with the initial product, find out
what else you can sell them? If it is a one-off
product you sell, then they may not be your
dream clients.
This is your friendly neighborhood
copywriter and marketing consultant
Edward Santosh signing off.
See ya tomorrow.
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[ Fri, 01 Dec 2006 01:57:54 GMT ]
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