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Copy That Sells Podcast|2 Ways To Make Your Marketing Materials Sing Episode
A small quiz before I start:
How many of you have seen boring, beat me to
death brochures, inserts and sales pages
that talk about "Me ME , MEE"
Here is my 2 simple ways you can make your
marketing materials sing and stand apart:
a. Write your sales material in your
customers point of view. Let me tell you
a secret.
She doesn't care the hoot about how long
you are in business and how big you are
and the awards you won.
b. Rain them with benefits:
All she cares about is what she is going
to get from you.
So, tell her all the benefits she can get
when she deals with you.
Do this and see the difference it makes
in your marketing.
And when you need help creating your
sales letters you know where to go
right?
Oh yes, that's me. Your friendly
neighborhood copywriter and marketing
consultant Edward Santosh.
You can mail me or skype me
if you want. I'd love to talk to
my clients and friends.
All the time.
See ya tomorrow.
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[ Tue, 28 Nov 2006 03:06:08 GMT ]
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