How do you expose a new CD from pop music powerhouse and soap opera sensation RBD to the more than 150 million weekly customers at Wal Mart?  You pick up the phone and tap the resources of one of the country’s most influential Hispanic marketing agencies.  That would be Lopez Negrete.  The event would attract 10,000 fans at Houston’s Toyota Center, and was also taped for a nationwide broadcast special on Univision.  Alex Lopez Negrete sits down in the RADIO LOUNGE and talks about the successful partnership with Wal Mart, now more a decade old, the concept behind the event, and the marketing opportunities beyond the stage for RBD and other up and coming Latin artists.  The Lopez Negrete team is made up of multicultural, multinational, bilingual and bicultural communications professionals that specialize in marketing to the Hispanic consumer segment for companies including Microsoft, Bank of America, VISA USA, and Tyson foods. 13-Nov-06 2:00 PM

[ Mon, 13 Nov 2006 20:00:00 GMT ]

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