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| Trumix.com : Podcast : EQ Pulse Digital Marketing Network
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EQ Pulse Digital Marketing Network
Language: English
Category: Business /
Visit Website
In today's world of Marketing ROI accountability, you need more than just a pretty web site that disseminates product information. This podcast series will walk you through cutting edge techniques which merge the best of consumer marketing "strategy" with the "street smarts" of web site and digital marketing monetization.
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EQ Pulse Digital Marketing Network|Recession Buster #1 - Optimizing Strategy, Product Line, and Point of Difference Episode
We're now experiencing the worst global recession since the
depression of the 1930's. Aside from the typical cost cutting such as
reducing marketing spending and cutting headcount, what else can you do?
This podcast series explores what we call the eleven strategic EQ
Pulse"profit protector" categories. By examining these eleven strategic
"profit protector" categories, you can then execute against them to reduce
the effects of the severe economic downturn in ways that go way beyond just
cost cutting. We will outline each of these eleven profit protector
categories, discuss about 40 different tactics, and provide numerous
examples and case studies to illustrate how they can be implemented.
-Review of "EQ Pulse for the Economic Downturn" the eleven profit protector
categories and how they help fight recession.
-First profit protector category is called 'Optimize strategy, product line,
and point of difference".
-The need to overcome paralysis.
-The need to have "value messaging."
-The need to focus on and prioritize your core businesses.
-Case study - Kraft Foods D Digiorno's Pizza TV commercial focusing on quality and value.
-Case Study - Kraft Philadelphia Cream Cheese and Triscuit. Value
'bundling".
[ Thu, 27 Aug 2009 20:58:00 GMT ]
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