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EQ Pulse Digital Marketing Network|Managing Through the Recession - Leveraging the Eleven Strategic "Profit Protector" Categories. Episode
-Background on Recession and economic downturn.
-Worst recession in decades.
-Oxford Hill Partners' strategic approach called "EQ Pulse for the Economic
Downturn"
-The eleven profit protector categories
-Three broad areas to evaluate 1.strategy and organization, 2. marketing,
sales and share, and 3. cash and profitability
-CMO can be pro-active
-We'll share active case studies on how companies like Kraft, Amazon, Dell,
Time Life, Unilever, Johnson & Johnson and Procter & Gamble are dealing with
the recession right now.
[ Sun, 2 Aug 2009 08:15:00 GMT ]
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