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The Advertising Show|Michael Dunn, CEO of Prophet, Challenges the Traditional Thinking Behind Marketing Accountability Episode
Co-hosts Brad Forsythe & Ray Schilens interview Michael
Dunn, CEO and Chairman of Prophet. Michael has helped orchestrate the firm's
tremendous growth over the past several years. This includes expanding the
firm's global presence and enhancing Prophet's position as the premier brand
and marketing management consultancy committed to building great brands and
businesses.
As Prophet's leader, Michael
oversees the development of the firm's strategy, client relationships, and
people. Michael also serves as a strategic advisor on client engagements, and
has deep expertise in the specialty retail, financial services, high
technology, and Internet sectors. Michael was named a top
consultant of 2008 by Consulting Magazine. He has written many
white papers and case studies, co-authored Building the
Brand-Driven Business with Scott Davis, and is author
of the recently released book, The Marketing
Accountability Imperative.
Prior to joining Prophet, Michael
served as President and CEO of Context Integration, a high-growth systems
integrator with U.S. and Indian operations. Michael also serves on the board of
RedEnvelope (REDE), a branded online retailer of upscale gifts. Michael
received his B.S. from Haverford College and an M.B.A./M.A. in Asian Studies
from the University of California, Berkeley.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
26-Jun-09 9:00 AM
[ Fri, 26 Jun 2009 14:00:00 GMT ]
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