TruMix.com : Podcasts : Authors Access|Michelle Howe - Turn Web Browsers into Book Buyers Episode Episode

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Trumix.com : Podcast : Authors Access

Authors Access

Language: English
Category: Business /
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Weekly interviews with authors and publishers

Authors Access|Michelle Howe - Turn Web Browsers into Book Buyers Episode

Michelle clarified key points in our thinking including: How website writing is different than offline (”brochure”) writing How and why websites fail to gather leads, the importance of capture How to make an impact in the first four seconds, before people click away and go elsewhere Creating valuable content that keeps people coming back and builds rapport

[ Fri, 08 May 2009 18:01:54 +0200 ]

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