"A World Wide Rave is when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Reykjavík, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there." David M. Scott Welcome to a Success Strategies Channel podcast on Total Picture Radio. This is Peter Clayton Reporting. David Meerman Scott is a online thought leadership and viral marketing strategist and the author of four books on marketing. Based in Boston, he is a speaker at conferences and corporate events and runs seminars about marketing around the world. I had an opportunity to interview David last year at PodCamp3 Boston — a podcast titled You and Me: Interrupted? I don't think so. The interview is in the Success Strategies channel and I encourage you to check it out. David’s latest book is titled World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories and since David launched the new book at South-by-Southwest, he’s taken the book on a world-wide tour to prove the concept. Talking Points First - how do you define a World Wide Rave? Can you share with us some of the principles you’ve used straight from your book to promote your book? You had a WWR tweetup at NASDAQ? How did that happen? I was telling someone in my age group - a boomer about this I was in San Diego recently and interviewed the CMO of JobAngels Cheree Klimek. I thought about your book when I was speaking with her, because JobAngels was created by one Twitter tweet posted by Mark Stelzner, an HR consultant in DC. On you worldwiderave.com You’ve chronicled some Rave success stories - give us a sample. The Six Rules of the Rave you outline in your book - I’d like you to ellaborate on a couple of them First Nobody cares about your products (but you) Loose Control (we touched on this topic the last time we spoke) ladies and gentleman in corporate PR you do not control the message. I’m sorry. It’s over. Create Triggers - certainly the tweet that launched JobAngels is a trigger - can you give us some other examples. The very last piece of advice in your book is “Quit Your Job” a rather audacious statement in this economy. However I share the pain you write about because I hear it everyday.

[ Sun, 12 Apr 2009 11:14:43 -0400 ]

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