"Google Analytics has grown into a handsome beast since we last looked at it - with some nice new features. In today's show Daniel Rowles and I take another look at how it can be integrated into your online marketing. Topics covered: * Getting your analytics strategy right * The history of Google Analytics * Setting up Google Analytics * Limitations of Google Analytics * How accurate is Google Analytcs * Where you main focus should be when interpreting the results * The difference between hits and visits * The power of tracking conversions in online marketing * Industry benchmarking . Google Analytic's new feature * Integrated Website Optimiser and how to use it * Tie in with Ad Words * How to use filtering to segregate your audience statistics * The best frequency to email in email marketing * The best time to email students when email marketing * The best time to send emails for various market segments Links: * http://code.google.com/apis/analytics * http://www.internetmarketingteens.com * http://www.subscribemanga.com

[ Thu, 30 Oct 2008 12:00:00 GMT ]

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