Google vs. Southwest Airlines, GE Ecomagination, The McRib’s back, X-Box 360 frenzy, Waxmail Click here for the direct download In this episode we’ll discuss the following topics: Search engine vs. jet engine GE saves the planet McRib: where’s the bone? X-Box 360: the most popular ad you’ve never seen We’ve been Googled! And Waxed! Listener Mail: Tatiana – sent us an audio mail with her slogan for Tennessee: 3 States, One Government. Right on! Jeremy Hauge –co-founder of Waxmail from Australia: sent us a Waxmail clip thanking us for talking about Waxmail, and some ideas on using Waxmail for podcasting. Justin Farrey: “Geico is my pic. Go cavemen” Yeah, he wasn’t alone. Brad Eshbach sent us this week’s Ad that Rocks for the X-Box 360 Joseph Jaffe – sends us a kind offer to preview his new book brand2brand combat: Each week, we’ll compare two brands in a no holds barred, head to head death match. We’ll look at how they excel or fail in listening and responding to their customers. This week’s brand2brand combatants: Thomas flies all over Jose with Southwest Airlines . Jose’s searches for his brand pick: the 800 pound gorilla of the Internet—Google. Who will emerge the victor? Listen in and then cast your vote (who won, who tanked) in the brand2brand Combat Tally post. Website of the Week: GE Ecomagination GE launches a billion dollar initiative, and here’s the jumping off point. An elegant Flash site that makes use of embedded Flash video and interesting environmental games. To top it off, GE backs up its environmental commitment with its products. Brand that Sucks: McRib McDonald’s rolls out the McRib for a farewell tour. Funny, we didn’t miss it the first 4 times it was launched. Pork goodness from boneless pigs. Yum yum. Ad that Rocks Not only is it impossible to get an X-Box 360, it’s equally difficult to see this ad that was banned in the U.S. Might be the most provocative ad from Microsoft since….well, ever. Here’s another link to additional information: AdJab Mentions: Joseph Jaffe’s blog GE Ecomagination Waxmail Bandwagon Radio The Pat

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