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I've been using cold calling pretty effectively over the last 15 years for many of my selling activities. And it's what I call pounding the phones. It has been one of my most effective methods for selling. But I hate it for the same reasons most people hate selling by phone. I am very fortunate to have just found a radically new honest sales approach based on integrity and common sense to get clients by phone. It challenges traditional sales thinking and will help you achieve better results. It's the missing link -- a new mindset and language that converts selling by phone into a natural conversation between you and your prospect. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com