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The Radio Guy Talks Radio and Publicity|Get Media Attention Episode
For todayâs podcast letâs talk about the power of a piggyback story. As radio host, this is one of the most important piece of your PR Puzzle. Why? Because it makes you relevant to some current events story. My example today is something I saw on the news yesterday.It said,<em>Wanna lose weight? Break out the pencil and paper. In a study, thosewho kept track of all they ate and drank lost about twice as muchweight as those who did not keep track.</em>To be completely honest with youâI am bored to tears doing any weight loss interviews because does anything really help? If you want to lose weight, you can lose itâif you donât really want toâthen you will continually fail. But anyway, this new study about tracking is a great common sense approach and itâs a fresh concept. Even though, if youâve ever worked out before, tracking your diet is a common practice.So my advice is, take your fitness ideas and wrap them around this new study and I guarantee you will get media attention from every local radio, TV, and newspaper outlet. If it makes CNN, then all the small locals want to do a story for their local market.Thatâs my publicity tip dâjour.Wayne KellyTo find out the 6 steps to getting free media publicity go to <a href="http://www.OnAirPr.com">www.OnAirPr.com</a>
[ Wed, 9 Jul 2008 22:40:00 GMT ]
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