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The Radio Guy Talks Radio and Publicity|Should you buy a Media Contact List? Episode
I have people who always ask me which list they should buy
for media contacts.
My answer isâDonât waste your money! The power of your PR campaign is not in any
list that you buyâitâs in the content and delivery style of your interview. So what if you have an email for Seacrest or
Larry KingâIt makes no difference at all.
The only people who really care about a list are newbies. (These are people who are brand new to the PR
game and want to try and get to as many shows as possible.)
The secret to a great PR game isâbuilding up your brand and
then getting the media calling you!
Thatâs it! All the biggest shows
on the planet will not book you just because you contacted them from some list.
In fact, all of us media types use something thatâs far more powerful than
listsâand guess what it costs us? $0.00
Yup! Not one cent!!
Itâs called Google.
All you have to do is Google talk radio producers, or radio in Orlando,
or Washington radio shows. The lists will come pouring in.
PLUS, most lists are out of date before you ever get
them. People in radio are constantly on
the moveâso forget about the list.
So you want to contact a radio station. What format are you going after? Do you know what the demographics of that
station are? See, this is way more
important than a list.
Is google too much workâthen how about going to www.radiostationworld.com or www.radio-locator.com. Us âmedia
typesâ use both those resources. Now
pull out a check and send $10 to Wayne Kelly 568-4155 Deep Lake Boundary Rd.
Colville WA, 99114. Why send me money? Because I just saved you thousands of
dollars.
If you must buy a list, there is only 1 that I do recommend.
And I know it is updated regularly. That
would be http://www.sabahradioshows.com/ of 1001 radio contacts. Itâs a very reasonable price at $150. If you
decide to buy it instead of sending me my $10âmake sure you tell him Wayne
Kelly sent you.
Oh, before I go, if you want to understand demographics,
what shows and producers really want in an interview, how to drive people to
your website after the interview, and all the insider secrets to radio
publicity, go to www.onairpublicity.com/buyebook.htmlThanksWayne KellyThe Radio Guy
[ Wed, 16 Jul 2008 21:48:00 GMT ]
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