|
IT Conversations|Jeff Patterson - Valuing Content in a Web-enabled World Episode
With the web upending traditional distribution models, publishers need to understand how their content is valued by the audience. In this talk, Jeff Patterson, CEO of Safari Books Online, shares research on the information seeking habits of their client base of IT professionals. As users weigh the worth of information in exchange for their time, money and attention, publishers must grasp not just what is sold, but what is read, used and reused.
[ Sat, 28 Jun 2008 00:00:00 CDT ]
|
