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The Advertising Show|Andrew Pierce, Senior Partner - Prophet, Discusses Innovation and Marketing Effectiveness Episode
This week Co-Host Brad Forsythe interviews Andrew Pierce, Senior Partner - Prophet.
With over 20 years experience in brand and marketing strategy consulting, Andrew is a senior partner based in our New York office. He has worked across a variety of industries, including financial services, automotive, CPG, consumer services, and retail, with senior management teams at American Express, General Motors, Hewlett Packard, Fidelity Investments, and McDonalds, among others. He has been instrumental in improving marketing performance, developing more effective brand and marketing organizations, and creating powerful global brand portfolios.
Prior to joining Prophet, Andrew was a Senior Partner at Lippincott Mercer and a Director at Mercer Management Consulting, where he led the development and integration of brand and marketing capabilities across the organization. Prior to that, he was a principal at Marketing and Planning Systems (MaPS), a strategic research and consulting firm, and an account supervisor at Bronner, Slosberg Humphrey (Digitas).
Andrew has spoken at several Conference Board, IIR, and Fortune conferences and has contributed to Profit Patterns (2000), and Customer Connections (1997). He has written a number of articles on brand and marketing strategy for Journal of Marketing Management, CMO, American Banker, and Ad Age.
Andy received an A.B. from Dartmouth College and an M.B.A from the Kellogg School of Management.
For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.
6-Jun-08 9:00 AM
[ Fri, 06 Jun 2008 14:00:00 GMT ]
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