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The Advertising Show|Author Steve Cone Explains How The Perfect Tagline Can Move Consumers And Grow Brands Episode
This week Co-Host Brad Forsythe interviews Steve Cone, Author of POWERLINES: Words That Sell Brands, Grip Fans, & Sometimes Change History.
Steve Cone is chief marketing officer for Epsilon, a leading provider of data-driven marketing technologies and services. Steve has established an industry-wide reputation for programs that drive results, strengthen brands, and deepen customer relationships by communicating relevant highly targeted messages across a spectrum of media in integrated campaigns. With more than thirty-five years at the top of the marketing profession, Cone has worked with a wide array of major clients and companies, including Citigroup, American Express, Apple, AARP, United Airlines, as well as global media companies, environmental groups, and presidential campaigns for both major parties. He lectures worldwide at leading universities and business groups on the proven marketing principles laid out in his first book, Steal These Ideas! (Bloomberg Press, 2005). His second book, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History, will be published April 24, 2008.
For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.
30-May-08 9:00 AM
[ Fri, 30 May 2008 14:00:00 GMT ]
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