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SfAA Podcasts|Practitioners Rise to the Challenge: A Discussion of Methods in Business Ethnography Episode

Thank you Russell, for preparing this session! Susan Tratner (SUNY-Empire State) Perspective from the Business Department: Marketing Ethnography Methodology Many anthropologists are employed by businesses, using excellent methods and appropriate theories and providing valuable results. Others in these businesses or academic fields believe they are using �ethnography� without really understanding it and are not knowledgeable of [...]

[ Mon, 26 May 2008 15:12:56 +0000 ]

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