I'm back after a bit of a hiatus. Lots of content creation happening on the other channels and other life related stuff as well. I also wanted to collect my thoughts for this posting. The end result is not exactly how I wanted it. But what is ever exactly what we want it to be? In any case, I'm speaking on the business of podcasting. Here are the main points that I make:People need to stop asking the question, "How can I make money from Podcasting?", and start asking the question, "How can I add value?"Podcasting is not a business in itself. Podcasting is a new method of distribution.Three of the main businesses related to this new method of distribution are:Content Creation/DistributionEnabling Services (i.e.AudioBlog.com,LibSyn,SlapCast)Ancillary Services (i.e.Feedburner,PodScope)A fourth business type revolves around providing the above mentioned business types as services to corporations, small businesses and artists.The rules of doing business haven't changed. You still have to understand the different pieces of the puzzle. You also have to understand how these things can help a particular business. Finally, you need to be able to sell your ideas and then deliver!The tools we use to to business have changed and they should be used accordingly.Content creators/producers/distributors can make money from what they do provided they take the time to understand the business and create valuable content.Don't protect your main content because you'll end up chasing your tail and reducing the size of your audience.Find ways to add value.Advertising needs to be relevant to the audience or it takes away from the experience. Remember that the audience is worldwide.Comments on this post are greatly appreciated. Also, I've added a "Super Feed" that splices together all seven Podcast NYC channels into one RSS feed. You can now subscribe once and get all of my content. Gohereto get the link for the feed.Happy podcasting!

[ Thu, 19 May 2005 07:48:00 -0500 ]

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