|
The Advertising Show|This Week Brian Decker Talks About New Media Trends and the Continued Evolution of Broadcast Media Episode
Co-host Brad Forsythe interviews Brian Decker, Vice President and Director of Media Services for Carton Donofrio Partners.
After having his creative portfolio rejected by numerous creative directors with the refrain “Maybe you should try media,” Brian took their advice.
Twenty-five years later, Brian’s creative passion remains, but from a creative media solutions perspective. His experience has led to the development of numerous award-winning media strategies in broadcast, interactive, print, out-of-home, and sports sponsorships. Brian’s media strategies garnered a Silver Effie for The Nature Conservancy.
Brian views the Carton Donofrio media team as the other creative discipline within the agency. Brian’s agency experience includes media positions at Grey Advertising, HHCC, McCann Erickson and Mintz & Hoke. Most recently Brian was the EVP Media Director at Eisner Communications in Baltimore, a position he held for 16 years.
His client experience encompasses many national, international and regional accounts including P&G, Borden, ITT Bakeries, Coke, Honda, Ford, John Hancock, United Technologies, Wang Computers, Marriott, Black & Decker, The Nature Conservancy,
US Airways, Voice of America, and The Maryland State Lottery. Brian is a graduate of Western Connecticut State University.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
4-May-08 9:00 AM
[ Sun, 04 May 2008 14:00:00 GMT ]
|
