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Beermat Radio - Business Radio Show - www.beermat.biz|Richard Richardson: Marketing Judo. Episode
This week, Mike meets Richard Richardson, credited with turning legendary chip shop Harry Ramsden’s from a single Yorkshire outlet into a global brand. He did it using a marketing philosophy which he calls “marketing judo”- low budget techniques which use the power of the opposition for leverage. To prove it works, he’s repeated the job with restaurant chain La Tasca. So if you fancy some marketing judo for yourself, listen on.
[ Fri, 02 May 2008 09:00:00 GMT ]
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