TruMix.com : Podcasts : Beermat Radio - Business Radio Show - www.beermat.biz|Richard Richardson: Marketing Judo. Episode Episode

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Beermat Radio - Business Radio Show - www.beermat.biz

Language: English
Category: Variety /
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Hosted by Mike Southon, co-author of bestselling book The Beermat Entrepreneur, Beermat Radio is a series of unique business radio shows. We're talking to successful entrepreneurs, CEO's and thought leaders about their lives and businesses.

Beermat Radio - Business Radio Show - www.beermat.biz|Richard Richardson: Marketing Judo. Episode

This week, Mike meets Richard Richardson, credited with turning legendary chip shop Harry Ramsden�s from a single Yorkshire outlet into a global brand. He did it using a marketing philosophy which he calls �marketing judo�- low budget techniques which use the power of the opposition for leverage. To prove it works, he�s repeated the job with restaurant chain La Tasca. So if you fancy some marketing judo for yourself, listen on.

[ Fri, 02 May 2008 09:00:00 GMT ]

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