Co-host Brad Forsythe interviews this week's guest David Vinjamuri, author of Accidental Branding. David Vinjamuri is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company and Adjunct Instructor of Marketing at New York University. David has over 18 years of marketing and management experience. He started his marketing career at Johnson & Johnson and later worked for Coca-Cola and DoubleClick. David is a graduate of Swarthmore College and the Fletcher School of Law & Diplomacy. David writes and speaks frequently on marketing. He is editor and lead reviewer for the ThirdWay Advertising Blog; an AdAge Power 150 blog. He has been the featured guest lecturer on the Queen Mary 2 and has been quoted in major periodicals including BusinessWeek. Publishers Weekly calls David's book: Accidental Branding: How Ordinary People Build Extraordinary Brands, "compelling" with "a lively flavor that goes down better than any list of dry strategies." For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 25-Apr-08 9:00 AM

[ Fri, 25 Apr 2008 14:00:00 GMT ]

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