In this show Guy Kingston and John Richards discuss the concepts behind Michael Gerber’s best-selling book The E-Myth Revisited. Is the concept behind the E-Myth really all that startling or revelationary? Or, is it just common sense and pretty obvious? Having addressed these questions they then expand the discussion and go on to consider detailed systems, procedures manuals, delegation (is the One Minute Manager any better?) and enterprise skills. Also in the show, we take a look at a marketing disaster case study – how failing to pay attention to seemingly inconsequential details not only renders a marketing campaign useless but inflicts huge reputational damage on the business concerned.

[ Mon, 21 apr 2008 00:00:00 +0000 ]

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