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All In The Mind|2008-03-29 Your irrational mind Episode
Like it or not, you´re not the beast of reason you think you are. Dan Ariely, a behavioural economist at MIT, argues that we´re surprisingly and predictably irrational. Sex, freebies, expectations, placebos, price -- they all cloud our better judgment in rather sobering ways. Dan´s unique research was partly inspired by a catastrophic accident which caused third degree burns to 70% of his body. He joins Natasha Mitchell in conversation.
[ Sat, 29 Mar 2008 00:00:00 +1000 ]
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