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Small Business Expo|Small Business Podcast 2007-03-26 Enlightened CEOs: Bob Fifer Episode
Presented by: Small Business Expo(click or call 1-949-348-2590 ext. 15 for a Media Kit)
Bob Fifer is President of Fifer Associates, LLC, which he launched in 2000. For 28 years, Bob has provided advice to more than one hundred companies, including a dozen of the Fortune 50 and numerous smaller firms both public and privately-held. Bob has authored a variety of articles and books including Double Your Profits which received strong reviews throughout the business and popular press, and became required reading for management at a wide variety of Fortune 500 companies, including General Electric (where Jack Welch bought 3000 copies), Allied Signal, and Citicorp/Travelers Insurance. His 2007 book, The Enlightened CEO: How to Succeed at the Toughest Job in Business (co-authored with Gordon Quick) has debuted to glowing reviews. Here we talk about his most recent book and the characteristics effective and successful CEOs share - especially CEOs of small companies.
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[ Mon, 26 Mar 2007 00:00:00 -0800 ]
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