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PharmaVOICE Podcasts|Navigating the Formulary Market Episode
Date: 2/1/2008Length: 00:14:26Size: 6.60MBThought Leader: Jeff Thomas, President, inVentiv Strategy & AnalyticsIn this episode, Mr. Thomas discusses ways to develop effective formulary plans for new drugs and existing drugs with new indications, how to identify formulary opportunities, ways to use competitive intelligence in the plan development process, how brand managers can avoid common mistakes, and the best ways to communicate a plan to formulary decision makers.Play Full PodcastFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
[ Wed, 13 Feb 2008 14:30:00 +0000 ]
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