CeBIT Australia attracts exhibitors from all over Australasia and beyond. They each have a unique flavour and style of conducting business; sure their all housed under the same roof, but with so much technology at their fingertips it seems that some exhibitors overcapitalize and others undercapitalize. How much money should you spend on a show and what will attract the most visitors?These are difficult questions and questions that have been bantered about in every sales and marketing meeting since the beginning of Fairs and Exhibitions. Some of the stands used bright colours, while others constructed two-storey complexes for all to see. To me it seems that a successful stand is a focused stand. Visitors often get confused and can become overwhelmed quite easily; a stand that is producing a congruent message, with a channeled strategy, seems to attract more visitors and subsequently keep them longer.As I came across Amber Technologies I realized that this rule applied. Not the flashiest stand but definitely a focused one. At CeBIT Australia they do Projectors. And they do them well. Just watch this video.

[ Wed, 10 May 2006 12:41:15 -0500 ]

Listen

Download

Listen on your iPhone