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The Market Research Podcast

Language: English
Category: Variety /
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Produced By: B2B International Ltd - Market Research Specialists

The Market Research Podcast|A Practical Guide To Market Research - Chapter 8 - An Introduction To Questionnaire Design Episode

Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. This chapter covers: � The key principles of designing effective questionnaires.� How to formulate meaningful questions.� The use of structured, semi-structured and unstructured questionnaires in different types of research design. � The three most important types of [...]

[ Mon, 18 Jun 2007 08:12:54 +0000 ]

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