TruMix.com : Podcasts : The Complex Brand|Episode #2: Video for the Small Screen Episode Episode

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Trumix.com : Podcast : The Complex Brand

The Complex Brand

Language: English
Category: Business /
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The Complex Brand|Episode #2: Video for the Small Screen Episode

PJA president Phil Johnson discusses the video for the small screen with group account director Janet Carlisle and creative director Aaron DaSilva. 0:00 Introduction 1:13 Distribution Mechanisms 2:11 Creative Opportunities 4:42 Media Opportunities 6:08 Measurement and Tracking 8:43 Advice for Getting Started 9:39 Production Considerations 10:31 Closing Download Episode #2 [ pja-thecomplexbrand02.mp3 11m25s 10.5MB ]

[ Mon, 25 Jun 2007 16:47:14 +0000 ]

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