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The Market Research Podcast|A Practical Guide To Market Research - Chapter 6 - Introduction To Quantitative Research Episode
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• The use of quantitative research for customer satisfaction measurement, customer segmentation and measuring customer attitudes.
• The three main methods of quantitative research – direct measurement, self-completion surveys and interviewing.
• The role [...]
[ Mon, 04 Jun 2007 12:58:14 +0000 ]
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