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Small Business Expo|Small Business Podcast 03-26-07 Enlightened CEOs: Bob Fifer Episode
Presented by:SmallBusinessExpo.com
(click or call 1-949-348-2590 ext. 15 for a Media Kit)Bob Fifer is President ofFifer Associates, LLC, which he launched in 2000. For 28 years, Bob has provided advice to more than one hundred companies, including a dozen of the Fortune 50 and numerous smaller firms both public and privately-held. Bob has authored a variety of articles and books includingDouble Your Profitswhich received strong reviews throughout the business and popular press, and became required reading for management at a wide variety of Fortune 500 companies, including General Electric (where Jack Welch bought 3000 copies), Allied Signal, and Citicorp/Travelers Insurance. His 2007 book,The Enlightened CEO: How to Succeed at the Toughest Job in Business(co-authored with Gordon Quick) has debuted to glowing reviews. Here we talk about his most recent book and the characteristics effective and successful CEOs share - especially CEOs of small companies.Play in Windows MediaPlay in RealPlayerPlay mp3 streamDirect link to mp3 fileComments
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