We've shifted our focus on personal interaction from the mailed letter to the e-mail message in recent years, but many organizations still use the postal service for communicating with patrons. Marketing Strategist Mark Robert Blackmon urges you to remain vigilant in keeping your lists clean to maximize their impact and cites a cautionary tale found recently on the newswires: people are still mailing to addresses in the World Trade Center more than 5 years after 9/11. Music in this podcast: "Rocky Road To Brenham" (Celtic Stone) "Honolulu Shuffle" (Kaimoku) [music.podshow.com]. Contact us at morningcall@chanticleerpod.com.

[ Sun, 04 Mar 2007 18:01:09 -0500 ]

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