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The Complex Brand

Language: English
Category: Business /
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The Complex Brand|Episode #1: Social Media Episode

PJA president Phil Johnson discusses the impact of social media on business-to-business marketing with partner Mike O’Toole.0:00 Introduction1:04 Defining Social Media1:34 Social Media’s Value to B2B2:41 Integrating Social Media5:04 First Steps6:48 ConclusionDownload Episode #1[ pja-thecomplexbrand01.mp3 7m23s 6.8MB]

[ Mon, 22 Jan 2007 17:00:18 +0000 ]

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