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EQ Pulse Digital Marketing Network|Consumer Packaged Goods Marketing - Leveraging the Web to Generate Incremental Revenue Episode
Whether you're with Procter & Gamble, Kraft, Pepsi, Sara Lee, or a smaller consumer products company, how can YOU, as a CPG marketer, get a piece of the action, and maneuver your website so you can rise to new heights in branding, revenue growth, and profitability? Listen!Topics:Intro (0:00-2:44)A rapidly shifting marketplace-Mass Marketing is dying (2:45-4:09)The Web is changing the way we do business (4:10-4:49)Podcast Overview (4:50-6:29)Goal #1 - Drive Revenue for You (6:30-8:09)-Find new customers. SEM case - Godiva (8:10-9:29)-Build your brand's long term image. Case - Dove Soap (9:30-10:54)-Generate trial for a new product. Case - Nabisco Sugar Free Life Savers (10:55-13:55)-Enhance relationships with your customers. Case - Continental Airlines One Pass (13:56-15:46)EQ Pulse web Assessments (15:47-17:55)Goal #2 - Help Your Retailer Partner (17:56-18:15)-Drive traffic to his store. Case - The Entertainment Book (18:16-19:26)-Increase in-store "basket size" purchases. Case - Nestle Meals.com (19:27-21:23)-Create customer loyalty (21:24-22:25)Future Trends - What's Next? (22:26-25:45)Outro (25:46-27:14)
[ Wed, 12 Jul 2006 17:11:00 GMT ]
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