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| Trumix.com : Podcast : EQ Pulse Digital Marketing Network
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EQ Pulse Digital Marketing Network
Language: English
Category: Business /
Visit Website
In today's world of Marketing ROI accountability, you need more than just a pretty web site that disseminates product information. This podcast series will walk you through cutting edge techniques which merge the best of consumer marketing "strategy" with the "street smarts" of web site and digital marketing monetization.
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EQ Pulse Digital Marketing Network|Web Analytics - Digital, Web&Interactive Marketing - The Eight"Strategic Revenue Drivers"You Need to Know Episode
In today's world of Marketing ROI accountability, you need more than just a pretty web site that disseminates product information. This podcast series will walk you through cutting edge techniques which merge the best of consumer marketing "strategy" with the "street smarts" of web site and digital marketing monetization. You'll learn about the eight key strategic revenue drivers that can be leveraged through the web and interactive marketing so you can start making serious money. We'll share both B2B and B2C examples of how real companies have succeeded. You'll walk away with an arsenal of breathtakingly simple, potent, and actionable techniques you can use to spice up your web site strategically, and add major power to your bottom line profits. Whether you're from a big or small company, B2B or B2C, the practical takeaways from this podcast series will make you a big hero at work!Topics:Introduction (0:00 - 2:45)Overview (2:46 - 3:50)American Express and My days at Kraft and Dannon (3:51 - 5:14)Websiteand Interactive ROI (5:15 - 5:55)A New Web Analytics Framework (5:56 - 6:20)The Problem with Basic Web Analytics (6:21 - 7:20)Convincing Upper Management to Invest More in Digital (7:21 - 8:10)A New Framework for Web Analytics (8:11 -8:36)Interactive Marketing's Eight Strategic Revenue Drivers (8:37 - 13:10)EQ Pulse (13:13 - 14:55)What We'll Cover in this Podcast Series (14:56 - 16:43)My Odeo Channel (odeo/191b824f9ed69b63) <a href="http://www.technorati.com/claim/ivpcin3ygv" rel="me">Technorati Profile</a>
[ Tue, 19 Dec 2006 18:48:00 GMT ]
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