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PVR Wire Podcast|PVR Wire Podcast -- State of the TiVo edition Episode
Filed under: Advertising, Cable TV, News, TiVo, PodcastsTiVo CEO Tom Rogers delivered an address at the Citigroup 17th Annual Entertainment, Media & Telecommunications Conference in Las Vegas this week. Here's some of the highlights: :00 Tom Rogers tries to crack a joke 1:00 Clips of TiVo showing up as a pop culture reference in various TV shows 5:20 Three trends:
PVR use is growing, with as many as 60 million units expected in homes by 2010
Users fast forward through ads
Users want access to broadband content
9:00 Fifty percent of TiVo's new subscribers are analog cable customers 10:50 In addition to Comcast and Cox, TiVo is in discussions with other cable companies to bring a TiVo interface to non-TiVo branded set top oxes 13:30 Rogers claims "every major cable company CEO" has stopped by the TiVo booth at CES 15:40 TiVo is the only PVR that has an interactive advertising solution, making the company that was once a pariah among advertisers into a company that advertisers are willing to do business with 19:20 More than 50% percent of new subscribers are hooking their TiVo units up to a broadband connection 23:00 That Echostar litigation? That's just one patent, TiVo's got 80 more 24:37 Rogers will not talk about Quarter 4 financial news, meaning there's no information on how Series3 boxes are selling 29:30 Rogers summarizes recent announcements that TiVo is demonstrating its software on Comcast boxes, and has partnered with Rhapsody and Music Choice to deliver music content.Perhaps my favorite nugget from the event was this: Rogers says he was keen to move away from lifetime subscriptions, because they were undermining the company's attempts to gain new subscriber revenue. He says the company has pretty much been able to make up the money it used to get up front from lifetime subscription fees with its 3 year service plans. "You get some of your most enthusiast customers, who would be more than willing to pay more money to TiVo, but they no longer have to. And what we've basically done is for the cost of lifetime, substituted that with a three year deal."In other words, they've moved from a model of rewarding their most enthusiastic customers to a model where they milk them for all they've got. Nice. I mean, he's right, hard core TiVo fans will keep paying, but does have have to say it out loud like that?
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