Marketing Strategist Mark Robert Blackmon gives us a definition of "Marketing" and we begin the first in a series of podcasts on trendspotting. To begin, we focus on Generation C, the content-producing consumers that are responsible for such a large glut of information on the web, according to www.trendwatching.com. Blackmon gives us several examples of how companies are harnessing the creative content producing urges of Gen C and how we can use it to our advance. He also muses on triskaidekaphobia (fear of the number 13) just because he can -- not to start a trend of anything. Music in this podcast: "Rocky Road To Brenham" (Celtic Stone) "We Wish You A Merry Christmas" (Doug Boldt) [music.podshow.com]. Contact us at morningcall@chanticleerpod.com.

[ Sun, 17 Dec 2006 14:26:10 -0500 ]

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