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Creative Conversations - How to Create Great Radio Advertising

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Language: English
Category: Business / Business
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What does it take to create great radio commercials? What you should look -- and listen -- for when you hire a company to write or produce your radio spots.

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Performing & Directing -- Pt.3

Even more tips for performers and producers/directors of radio commercials. With The Norman Agency's Jim Norman and Becky Trenton, and New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com)....

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[ Mon, 26 Oct 2009 15:47:33 -0400 ]

Performing&Directing -- Pt.2

More tips for radio-ad performers and directors/producers about better waysto work -- and to work together. Featuring New York actor Doug Shapiro (www.dougshapiro.comorwww.thesavvyactor.com)....

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[ Wed, 21 Oct 2009 15:56:39 -0400 ]

Performing & Directing -- Pt.1

How can radio-commercial directors (producers) get better performances from actors? How can actors get what they need from directors in order to give those stronger performances? And how can professionals on both sides of the studio glass communicate more effectively with each other and together create more effective ads? Jim Norman, Becky Trenton, and New York actor Doug Shapiro sat down at 38 Greene Street studios in Manhattan to answer those questions. Pt. 1....

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[ Wed, 14 Oct 2009 15:22:46 -0400 ]

What Listeners Hate Most About Radio Ads

We researched three years' worth of angry comments -- posted on internet forums and blogs and filed with the Advertising Standards Council -- directed at radio ads. The result? Our Top 5 Countdown of what listeners hate about radio commercials. (Think of it an as an ad-visory.)...

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[ Mon, 28 Apr 2008 17:49:27 -0400 ]

How to Create Great Radio Commercials -- in Brief, Pt.2

We discuss Steps 6 to 10 of the development of a Creative Briefthat will result in effective, business-building radiocommercials....

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[ Sat, 01 Oct 2005 17:08:06 -0400 ]

How to Create Great Radio Commercials -- in Brief, Pt.1

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[ Thu, 01 Sep 2005 11:14:10 -0400 ]

Your Radio Campaign - Give It Time

Why, in addition to having great radio commercials, you also need greatairtime schedules. And some ideas about how to get them....

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[ Mon, 01 Aug 2005 14:50:55 -0400 ]

Accuracy Matters

How flawed premises, faulty facts, and fake performances can ruin theeffectiveness of your radio commercials....

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[ Fri, 01 Jul 2005 14:24:38 -0400 ]

Are Your Ads Selling Your Competitors?

How to make sure your ads aren't helping your competitionsucceed....

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[ Tue, 31 May 2005 12:01:04 -0400 ]

Taking Care with Radio Commercials

Why radio commercials should be created with the same care as other marketing communications, like print ads....

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[ Fri, 29 Apr 2005 11:46:32 -0400 ]

The Long and Short of Radio Ads

When to use which length of radio commercial....

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