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Creative Conversations - How to Create Great Radio Advertising

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Language: English
Category: Business / Business
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What does it take to create great radio commercials? What you should look -- and listen -- for when you hire a company to write or produce your radio spots.

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What Listeners Hate Most About Radio Ads

We researched three years' worth of angry comments -- posted on internet forums and blogs and filed with the Advertising Standards Council -- directed at radio ads. The result? Our Top 5 Countdown of what listeners hate about radio commercials. (Think of it an as an ad-visory.)...

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[ Mon, 28 Apr 2008 17:49:27 -0400 ]

How to Create Great Radio Commercials -- in Brief, Pt.2

We discuss Steps 6 to 10 of the development of a Creative Briefthat will result in effective, business-building radiocommercials....

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[ Sat, 01 Oct 2005 17:08:06 -0400 ]

How to Create Great Radio Commercials -- in Brief, Pt.1

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[ Thu, 01 Sep 2005 11:14:10 -0400 ]

Your Radio Campaign - Give It Time

Why, in addition to having great radio commercials, you also need greatairtime schedules. And some ideas about how to get them....

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[ Mon, 01 Aug 2005 14:50:55 -0400 ]

Accuracy Matters

How flawed premises, faulty facts, and fake performances can ruin theeffectiveness of your radio commercials....

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[ Fri, 01 Jul 2005 14:24:38 -0400 ]

Are Your Ads Selling Your Competitors?

How to make sure your ads aren't helping your competitionsucceed....

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[ Tue, 31 May 2005 12:01:04 -0400 ]

Taking Care with Radio Commercials

Why radio commercials should be created with the same care as other marketing communications, like print ads....

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[ Fri, 29 Apr 2005 11:46:32 -0400 ]

The Long and Short of Radio Ads

When to use which length of radio commercial....

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