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Trumix.com : Podcast : Business : Business

The Small Business Owners Manual

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Language: English
Category: Business / Business
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Author read of his book, which now or will eventually include segments on: Choose among 13 ways to get new financing and the 17 steps to building a winning loan package. • Weigh the pros and cons among 8 legal structures, from corporations to LLCs. • Write winning ads and analyze 16 advertising and marketing alternatives including the latest in Search Engine Marketing and Search Engine Optimization. • Develop a powerful business plan in half the time. • Learn to sell products and services by considering 10 possible sales and distribution channels. • Discover the latest trends to quickly and inexpensively set up a web-site and e-store. • Get taxes paid on time, collect from deadbeats, protect the business from litigation and get legal agreements with teeth by effectively finding and partnering with CPAs and attorneys. • Get a quick overview of the 14 top forms of business insurance including workers comp and medical. • Looking to lease? Exploit a comprehensive review of the top 18 critical factors used to evaluate locations and 24 of the most important clauses in lease agreements. • Understand the legal side of hiring, firing, and managing employees and contractors. • Minimize taxes by learning the ins-and-outs of business income taxes, the top 5 payroll taxes, sales and use taxes, common tax dodges, and the latest loopholes for business owners. Filing schedules, form names, form numbers and download links are also included. • Credit cards are critical these days - so learn how the system really works and minimize chargebacks, disputes and headaches. Includes 35 important definitions and 12 ways to minimize fraud. • Lots more too!


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TSBOM Article Podcast: Hiring and Firing and Weeding and Seeding

Small business is actually the biggest engine driving employment in the U.S. economy. It's always been that way. But did you know that there are over a dozen federal agencies that exist to make sure that your business satisfies their definition of a workers' paradise? Then there is state law, county and local laws. It seems that there is no end to the legal morass involved in recruiting, hiring, contracting, and firing. We can't cover every regulation but a few tips, rules and methods are g...

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TSBOM Article Podcast: Accounting for Anxiety

Small businesses owners are proactive, energetic and possess impress skill sets needed to make the business happen. But accounting is often put off for another day. Books fall behind and entrepreneurs have no idea if they are in a profit or loss situation, or even how much money they have in the bank. Why is this? Psychologists tell us that it is a common disorder called anxiety syndrome. In good times there is always something more important and exciting to do than balance the checkbook, a...

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[ Wed, 28 Feb 2007 06:03:01 GMT ]



TSBOM Podcast: Advice to Small Businesses on IT Security and Internet Scams

Small businesses must be constantly on the lookout for scams and security breaches, both internal and external. Ill-intentioned or even innocent employees may expose your Information Technology assets to an increasing range of hazards including viruses, hacking, worms, mal-ware, scum-ware, spam attacks, server hi-jackings and more. The results to the small business owner may range from degraded workstation performance, to someone in a far-away country stealing your customer lists and emptying ...

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[ Wed, 24 Jan 2007 02:03:01 GMT ]



TSBOM Podcast: The Unique Selling Proposition of Your Small Business

Advertising icon Rosser Reeves brought us the "Unique Selling Proposition" in his 1961 book "Reality In Advertising." But almost half a century later the USP is still with us and continues to grow in importance. The USP is not just about advertising and marketing but is the very identity of your company; it's very reason to be. This is why customers should buy your products and services and why your firm is not just another competitor. So we describe the USP and its special importance to sma...

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[ Wed, 24 Jan 2007 02:03:01 GMT ]



Chapter 1 Part 1, Introduction

In this short intro chapter the author describes the purpose of the book as a serious, high-voltage undertaking, thick with real information, not feel-good fluff. Assumptions here are that small business owners are either planning a new business or already have one; aim to grow; are comfortable with the Internet; and are in business to maximize earnings and minimize taxes and expenses. The segment concludes with an outline of the book’s 14 chapters....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Sun, 07 Jan 2007 04:03:01 GMT ]



Chapter 11 Part 3, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing

Joe reads this continuation of chapter 11, where we discuss U.S. Small Business Administration (SBA) financing, AR (Accounts Receivable) Financing, AR Crunching and AP Stretching. The most popular SBA lending programs discussed are: the Section 7(a) Loan program, the 804 Loan program, and SBIC (Small Business Investment Company) venture capital financing....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Tue, 26 Dec 2006 20:57:01 GMT ]



Chapter 11 Part 4, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing

Joe reads this continuation of chapter 11, where we consider the pros and cons of venture capital, angel investors, home equity loans, PG, personal and business credit cards, and the oft-requested personal guarantee....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Mon, 18 Dec 2006 00:05:55 GMT ]



Chapter 11 Part 5, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing

To finish up chapter 11 we discuss building a business plan or loan package for presention to investors or lenders to obtain additional debt or equity financing. Each component of the business plan / loan package is discussed with an explanation of why it is needed and what to include and not include. A crisply prepared, professional package may well impress funding sources and make a difference well worth the time....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Mon, 04 Dec 2006 00:05:42 GMT ]



TSBOM.com Joe Kennedy - Terry Nalroo Interviews 6 of 6

Number 6 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business plans, hiring and firing, contractors versus employees, noncompete and noncircumvention concerns, drop ship versus inventory models, how to choose products that will earn serious money and more....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Tue, 14 Nov 2006 17:19:01 GMT ]



TSBOM.com Joe Kennedy - Terry Nalroo Interviews 5 of 6

Number 5 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business plans, hiring and firing, contractors versus employees, noncompete and noncircumvention concerns, drop ship versus inventory models, how to choose products that will earn serious money and more....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Fri, 3 Nov 2006 19:33:01 GMT ]



TSBOM.com Joe Kennedy - Terry Nalroo Interviews 4 of 6

Number 4 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business plans, hiring and firing, contractors versus employees, noncompete and noncircumvention concerns, drop ship versus inventory models, how to choose products that will earn serious money and more....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Mon, 16 Oct 2006 20:21:01 GMT ]



TSBOM.com Joe Kennedy - Terry Nalroo Interviews 3 of 6

Number 3 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business plans, hiring and firing, contractors versus employees, noncompete and noncircumvention concerns, drop ship versus inventory models, how to choose products that will earn serious money and more....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Thu, 05 Oct 2006 04:51:01 GMT ]



TSBOM.com Joe Kennedy - Terry Nalroo Interviews 2 of 6

Number 2 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business plans, hiring and firing, contractors versus employees, noncompete and noncircumvention concerns, drop ship versus inventory models, how to choose products that will earn serious money and more....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Fri, 22 Sep 2006 04:44:01 GMT ]



TSBOM.com Joe Kennedy - Terry Nalroo Interviews 1 of 6

Number 1 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business plans, hiring and firing, contractors versus employees, noncompete and noncircumvention concerns, drop ship versus inventory models, how to choose products that will earn serious money and more....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Mon, 11 Sep 2006 18:18:01 GMT ]



Chapter 3, Part 4, Sales and Selling: The Oxygen of Business

Nadia Hopper finishes her read of chapter 3, Selling, The Oxygen of Business. In this part we talk about how to sell internationally including inexpensive ways to test the market and then move forward after you’ve overcome the barriers. Then we discuss the strange sales phenomena known as the 80/20 rule, managing sales people considering motivational effects of both salary and commissions, the importance of consistency and well thot out comp plans in dealing with sales people, recruiting and re...

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[ Wed, 30 Aug 2006 18:18:01 GMT ]



Chapter 4 Part 1, Effective Small Business Marketing Programs; Writing Effective AIDA and Announcement Ads

We're in chapter 4: Marketing-Artillery for Sales, discussing the 4 parts of setting up an effective small business marketing program, and then writing effective AIDA and announcement type advertisements")...

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[ Wed, 30 Aug 2006 18:18:01 GMT ]



Chapter 3, Part 3, Sales and Selling: The Oxygen of Business

Nadia Hopper continues her read of chapter 3, Selling, The Oxygen of Business, and we discuss how an Internet site validates a business and allows potential customers around the world to: quickly find that your company exists; gather information; and inititate contact. Then we list some easy and cheap ways to set up your site. When more power is needed, we talk about adding features such as e-commerce and e-catalogs, and outline how sites are promoted on Yahoo, Google, MSN and thousands of othe...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Mon, 14 Aug 2006 19:00:01 GMT ]



Chapter 3, Part 2, Sales and Selling: The Oxygen of Business

Nadia Hopper continues her read of chapter 3, Selling and Sales: The Oxygen of Business, and we discuss the pros and cons of working with 4 selling channels including: agents and field reps, business partners, distributors and dealers, and through a retail location. In each case we cover concepts such as push/pull, promotion, loyalty to your products, and relative costs....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Mon, 7 Aug 2006 20:00:01 GMT ]



Chapter 3, Part 1, Sales and Selling: The Oxygen of Business

Nadia Hopper reads chapter 3 and in part 1 we talk about why the small business owner is often not the best salesperson for the small business, targeting sales efforts towards market niches you’re most likely to win, the 7 steps in the sales qualifying process (a classic, essential tool), and the prudent use of your sales time. Then we talk about the importance of understanding how to pace efforts and expectations considering the stages in your sales cycle. After this we get specific on differ...

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[ Thu, 27 Jul 2006 00:05:01 GMT ]



Radio Show - Business Diseases, Cure Them or Die, on VoiceAmericaRadio

In this half hour show Joe and hosts Dr. Tom Rogers and Jim Velos cover a range of subjects, starting with the 3 biggest mistakes made by entrepreneurs, the importance of defining a Unique Selling Proposition (USP) and how this makes many other decisions much easier, various forms of small business financing and which ones are the most likely, how to network and find investors, what investors or lenders expect to see in a business plan, the importance of selling, selling and the importance of qu...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Mon, 3 Jul 2006 15:38:01 GMT ]



Chapter 11 Part 2, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing

Nadia Hopper continues her read of chapter 11, where we discuss three more forms of small business financing. The use of personal credit cards and credit lines are described first, then we turn to a detailed discusssion of asset-based loans and conditional sales contracts in contrast to equipment leasing. This includes a list of factors associated with each financing method such as tax effects, depreciation, cash convervation and obsolescence....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Sat, 27 May 2006 00:05:01 GMT ]



Chapter 11 Part 1, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing

In the first part of this chapter Ms. Nadia Hopper describes the criteria to use when deciding upon a business bank, how bankers and other lenders weight the "4 c's of credit" to evaluate your firm, and we begin describing various small business financing options including bank credit lines ("LOCs") and how to negotiate trade credit from vendors....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Sat, 20 May 2006 20:03:01 GMT ]



Chapter 11 Part 2, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing

Nadia Hopper continues her read of chapter 11, where we discuss three more forms of small business financing. The use of personal credit cards and credit lines are described first, then we turn to a detailed discusssion of asset-based loans and conditional sales contracts in contrast to equipment leasing. This includes a list of factors associated with each financing method such as tax effects, depreciation, cash convervation and obsolescence....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ ]



Chapter 11 Part 1, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing

In the first part of this chapter Ms. Nadia Hopper describes the criteria to use when deciding upon a business bank, how bankers and other lenders weight the "4 c's of credit" to evaluate your firm, and we begin describing various small business financing options including bank credit lines ("LOCs") and how to negotiate trade credit from vendors....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ ]



Chapter 11 Part 3, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing

Joe reads this continuation of chapter 11, where we discuss U.S. Small Business Administration (SBA) financing, AR (Accounts Receivable) Financing, AR Crunching and AP Stretching. The most popular SBA lending programs discussed are: the Section 7(a) Loan program, the 804 Loan program, and SBIC (Small Business Investment Company) venture capital financing....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ ]



Chapter 11 Part 4, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing

Joe reads this continuation of chapter 11, where we consider the pros and cons of venture capital, angel investors, home equity loans, personal and business credit cards, and the oft-requested personal guarantee....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ ]



Chapter 11 Part 5, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing

To finish up chapter 11 we discuss building a business plan or loan package for presention to investorsor lenders to obtain additional debt or equity financing. Each component of the business plan / loan package is discussed with an explanation of why it is needed and what to include and not include. A crisply prepared, professional package may well impress funding sources and make a difference well worth the time....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ ]



Chapter 1 Part 1, Introduction

In this short intro chapter the author describes the purpose of the book as a serious, high-voltage undertaking, thick with real information, not feel-good fluff. Assumptions here are that smallbusiness owners are either planning a new business or already have one; aim to grow; are comfortable with the Internet; and are in business to maximize earnings and minimize taxes and expenses. The segment concludes with an outline of the book’s 14 chapters....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ ]



Chapter 2 Part 4, Legal Forms of Business Ownership

We finish chapter 2, discussing the forms of business ownership, and in this segment describe the Limited Liability Company (LLC) and Professional Corporation, including the issues of personal guarantees and limited liability of the owners, tax considerations, double-taxation with dividends, regulatory effects and other pros and cons of each ownership type. We also discuss incorporating in another state to avoid taxes. The chapter finishes with a few words on sales and use tax permits, and how...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Wed, 10 May 2006 00:05:01 GMT ]



Chapter 2 Part 4, Legal Forms of Business Ownership

We finish chapter 2, discussing the forms of business ownership, and in this segment describe the Limited Liability Company (LLC) and Professional Corporation, including the issues of personal guarantees and limited liability of the owners, tax considerations, double-taxation with dividends, regulatory effects and other pros and cons of each ownership type. We also discuss incorporating in another state to avoid taxes. The chapter finishes with a few words on sales and use tax permits, and how...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Wed, 10 May 2006 00:05:01 GMT ]


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