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Trumix.com : Podcast : Business : Business

On the Record...Online

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Language: English
Category: Business / Business
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The story behind the story -- mainstream journalists and influential bloggers talk straight about how technology is changing the news media business.


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Balancing the People s Right to Know against Operational Security with USMC PAO Major Danny Chung
United States Marine Corps Major Danny Chung discusses his role as a public affairs officer, pulling Geraldo Rivera out of the desert during Operation Iraqi Freedom and balancing the American people’s right to know against operational security during combat situations. 00:56 -- Why Major Chung decided to enlist in US Marine Corps in 1990. 02:07 – What it was about the Marine Corps versus the Army, Navy and Air Force that attracted him. 04:00 – How he wound up in media relations, which was ...

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[ Sat, 07 Nov 2009 05:20:08 GMT ]


State of Social Media in Austria and Europe with Top Austrian Bloggers
Austrian bloggers Helge Fahrnberger, Michael Vaccaro and Matthias Wurz discuss the development of social media in Europe, cultural differences between Europe and the US, and what Austrian’s really think about Arnold Schwarzenegger, John Kerry and Bruno. 00:58 – Helge Farhnberger talks about his experience blogging in Austria, his blog, his work as a social media and social software consultant and a major sociological condition for human cooperation. 02:45 – Michael Vaccaro talks about his ...

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[ Wed, 04 Nov 2009 00:28:31 GMT ]


Social Media Investor Relations Special with former SEC Attorneys
This is a special episode on investor relations in the age of social media, releasing corporate disclosures on Facebook company pages and via Twitter, the legal risks that CEO bloggers pose to public companies, Regulation Fair Disclosure compliance with company websites and more. Featured guests are Brain Lane, a partner at Gibson Dunn and Crutcher and the former Director of the Division of Corporate Finance at the US Securities and Exchange Commission and Broc Romanek, the Editor of TheCorpora...

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[ Fri, 23 Oct 2009 16:09:16 GMT ]


US Army Public Affairs Social Media Strategy and Tips on Speaking Truth to Power
US Army Public Affairs Staff Sgt. Joshua Salmons, who coordinates internet-based capabilities training at the Defense Information School (DIFNOS) on getting the United States Army public affairs staff up to speed on social media public relations, speaking truth to power and advocating decentralized communications in the command and control world. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference. We’ll be talking to a good number of military ...

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[ Fri, 16 Oct 2009 13:32:54 GMT ]


PR Measurement Best Practices with Mark Weiner
A discussion with Mark Weiner, CEO of PRIME Research in North America, about why PRSA formed the Measurement Working Group, measuring social media engagement and the pros and cons of advertising value equivalency (AVEs). Weiner will present a session at the 2009 PRSA International Conference entitled “Proving the Value of Public Relations” on Sunday, November 8, 2009 at 4:45 pm, and was a member of the PRSA Measurement Working Group with David Rockland of Ketchum, Pauline Draper-Watts of the...

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[ Thu, 08 Oct 2009 22:35:48 GMT ]


Truth through Numbers with former White House Economic Policy Advisor Todd Buchholz
2009 PRSA International Conference Keynote Speaker, Former White House economic policy advisor Todd Buchholz talks about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number crunching truth in the digital age. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference. We’ll be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of th...

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[ Fri, 02 Oct 2009 19:10:37 GMT ]


The Death of Marketing with Ad Industry Pundit Bob Garfield
2009 PRSA International Conference Keynote Speaker Bob Garfield, author of “The Chaos Scenario” and co-host of NPR’s “On the Media” talks about the imminent fate of the mass media business, why the insatiable quest for quarterly profits spells death for the old media guard and what the collision of our TV sound bite culture and the Net means for so many Americans who are chronically disengaged from credible sources of news and information. On the Record…Online returns as the Officia...

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[ Fri, 25 Sep 2009 23:42:31 GMT ]


Social Media Crisis Communications Strategy Deep Dive with FEMA Public Information Officer John Shea
Public information officer John Shea goes On the Record…Online about strategically leveraging social media for crisis communications, the credibility gap between social media communications and your own website, and why press releases are ineffective for direct communications during times of crisis. FEMA Public Information Officer John Shea talks about how the Federal Emergency Management Agency is using social media to conduct crisis communications. FEMA is currently using Facebook, Twitter,...

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[ Mon, 21 Sep 2009 00:29:08 GMT ]


Public Affairs and Public Diplomacy is at Odds with Social Media and What to Do about It
Public affairs blogger Matt Armstrong of Armstrong Strategic Insights Group, LLC discusses U.S. Public Diplomacy, repairing America’s image abroad and whether or not the U.S. Department of State will ever be adequately resourced to lead the nation’s global engagement efforts through social media. Mountain Runner is a blog on the practice and structure of public diplomacy, public affairs and public relations. It is read by senior government officials, practitioners, trainers, academics, and a...

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[ Sat, 18 Jul 2009 01:43:54 GMT ]


Online Reputation Management on Twitter with #journchat Founder Sarah Evans

Corporate reputation management, identity management and social networking on Twitter with public relations pro Sarah Evans, who established #journchat, a popular, weekly, three-hour chat that occurs on Twitter every Monday at 6pm Pacific Time – 8pm Eastern Time between journalists, bloggers and PR professionals. To participate in #journchat on Twitter, all you have to do is follow the conversation, which Sarah moderates, by monitoring the keyword #journchat in Twitter search or using Twitte...

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[ Fri, 26 Jun 2009 15:27:43 GMT ]


Crisis Communications Online - Social Media Usage during the VT Shootings with Leysia Palen
Crisis communications used to be the handled exclusively through official channels like press releases, spokespeople and media relations. But today, through the power of socially distributed problem-solving, a first draft of history more nuanced and accurate than ever before is emerging from social media, and increasingly, people are turning to unofficial sources first, particularly in times of crisis. In this episode, social media crisis communications researcher at the ConnectivIT Lab at the ...

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[ Fri, 05 Jun 2009 00:59:50 GMT ]


Online Newsroom Best Practices with Toyota Social Media Supervisor Scott Deyager
Online newsroom best practices, online newsroom design and social media communications with Toyota Social Media Supervisor Scott Deyager, who discusses online newsroom strategy, online newsroom software, online newsrooms and social media, online newsroom PR and the future of social media communications. Show Notes: 1:45 –Online newsroom services from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. Insure online newsroom best pr...

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[ Thu, 21 May 2009 23:44:40 GMT ]


SEO for PR Tools and Tips from Search Engine Land editor Danny Sullivan
Online Newsroom SEO and Press Release SEO Best Practices Profiled SEO for PR is the subject of this interview with Search Engine Land editor-in-chief Danny Sullivan, who talks about online newsroom SEO, press release SEO, inbound links, his transition from traditional journalism to the internet, and what he thinks about Google and other tools. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage fo...

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[ Thu, 14 May 2009 22:09:59 GMT ]


Wired Magazine Contributing Editor Frank Rose
Wired Magazine contributing editor Frank Rose and author tips off media relations practitioners on how he decides what to write about, what he expects to find in the online newsrooms of the companies he visits online and whether or not the quest to write the great American novel or spec screenplay may someday be displaced by the quest to write the next great iPhone app. Show Notes: 1:45 – How online newsrooms from iPressroom can be used to help public relations practitioners generate more...

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[ Fri, 08 May 2009 16:38:08 GMT ]


Blip.TV Co-Founder Dina Kaplan on the Explosive Growth of Online Video
Blip.TV co-founder Dina Kaplan on the growth of online video, measurement challenges and how much her top showrunners earn from distributing their online video programs on her network. Show Notes: 2:10 – iPressroom, Trend Stream, Korn Ferry International and PRSA announce the 2009 Digital Readiness Report to determine what digital communication skills employers want and PR job candidates need in today’s competitive PR job market. If you’ve hired a PR or marketing employee in the last...

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[ Thu, 30 Apr 2009 03:19:10 GMT ]


Social Media Marketing using Facebook Company Pages with CC Chapman
Social media marketing, social media optimization and social media PR using the newly upgraded Facebook Company Page features with co-founder and managing partner of The Advance Guard, C.C. Chapman, who recently released the free white paper “About Face [PDF],” which discusses how new changes in Facebook increase the social media marketing and social media PR capacity of the popular social network, and how a organizations can leverage social media optimization to achieve tangible business go...

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[ Sat, 25 Apr 2009 03:31:02 GMT ]


Former Director of Online Communications for the Democratic National Convention Committee Jason Rosenberg
Former Director of Communications of the Democratic National Convention Jason Rosenberg Online newsroom and blogger relations advocate Jason Rosenberg, Director of Communications at the 2008 Democratic National Convention discusses his involvement in changing the dynamics of online media relations at the 2008 Democratic National Convention, setting up the DNC’s online newsroom, and establishing criteria for credentialing bloggers. Show Notes: 1:45 – Online newsrooms from iPressroom help...

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[ Thu, 16 Apr 2009 15:12:08 GMT ]


Korn/Ferry International EVP of Corporate Affairs Don Spetner Advises PR Job Seekers on Job Hunting in a Recession
Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about today’s job market for public relations and corporate communications professionals, the new media communication skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy. Spetner is among the prestigious presenters at the upcoming PRSA Digital Impact Conference April 30-May 2009 in NYC. Show Notes: 1:50 - Online newsrooms from iPressro...

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[ Mon, 13 Apr 2009 15:28:56 GMT ]


Benefits of social media and the benefits of blogging with John Cass
Benefits of social media, the benefits of social networking and the benefits of blogging explained by Strategies and Tools for Corporate Blogging author John Cass, who talks about building profitable online communities, the differences between Linkedin and Facebook for business to business marketing, mapping objectives to social media channels and more. Show Notes: 1:45 – How an online newsroom from iPressroom can be used for new media marketing to help public relations practitioners b...

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[ Sat, 11 Apr 2009 01:05:54 GMT ]


Los Angeles Times Veteran, Author and LAObserved.com Blogger Kevin Roderick
Veteran reporter and author Kevin Roderick goes On the Record…Online about saving the Los Angeles Times, how daily newspapers can leverage social media and how institutions are grappling with the news media vacuum created by the Web. Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two books about Los Angeles, publishes LAObserved.com and serves as the editor-in-chief of the UCLA online newsroom. Disclosure: The UCLA online newsroom is host on th...

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[ Sat, 04 Apr 2009 00:51:54 GMT ]


NY Times Sunday Styles Reporter Allen Salkin
NY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him. Show Notes: 0:49 – Online newsroom specialist Eric Schwartzman discloses his partiality for The New York Times. He offers his perspective on why he likes the daily print news format better than online news for broader fare, and echoes EPIC 2014’s conce...

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[ Thu, 26 Mar 2009 21:41:40 GMT ]


Daily Candy Editor-in-Chief Dany Levy goes On the Record…Online
Email newsletter publisher and adored public relations target DailyCandy.com’s founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum discuss getting acquired by Comcast for $125 million, using email newsletters as a new media distribution channel, why their email newsletters are a valuablenew media marketing opportunity and how public relations professionals looking to score coverage should approach their editorial staff. Show Notes: 1:45 – How an online newsroom from iPressro...

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[ Fri, 20 Mar 2009 19:37:36 GMT ]


Social Media Marketing Expert Tom Smith on Why We Trust the Opinions of Strangers More than the Media
Social media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net. Trend Stream CEO Tom Smith is author of “When We Start Trusting Strangers [PDF],” a global social media study quantifying adoption and trust level by channel, country and product category. Tom will present new social media research at The Digital Im...

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[ Thu, 12 Mar 2009 23:15:20 GMT ]


On the Record...Online with Marketing Over Coffee
Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode of Marketing Over Coffee and On the Record…Online about online PR, social media communications and the upcoming Digital Impact Conference in NYC April 30 – May 1 organized by the Public Relations Society of America (PRSA). Show Notes: 1:07 – Digital Impact Conference co-chair Eric Schwartzman on how this year’s event is designed to equip public relations professionals with the knowledge and tools to a...

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[ Fri, 06 Mar 2009 06:50:22 GMT ]


On the Record…Online with MediaBistro.com founder Laurel Touby
New media communication skills and training courses aren’t all that MediaBistro.com offers. Listen in as MediaBistro.com founder and cyber hostess Laurel Touby goes On the Record…Online about the importance of social media lingo, how to build a profitable, sticky online community and what color to paint your nails in a down economy. Show Notes: 1:23 – New media communication skills and training courses are important. But effective online communications require appropriate infrastruct...

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[ Fri, 27 Feb 2009 01:05:43 GMT ]


On the Record…Online with MediaBistro.com founder Laurel Touby
New media communication skills and training courses aren’t all that MediaBistro.com offers. Listen in as MediaBistro.com founder and cyber hostess Laurel Touby goes On the Record…Online about the importance of social media lingo, how to build a profitable, sticky online community and what colorto paint your nails in a down economy. Show Notes: 1:23 – New media communication skills and training courses are important. But effective online communications require appropriate infrastructu...

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[ Fri, 27 Feb 2009 01:05:43 GMT ]


On the Record…Online with Jon Greer: PR Agency Buyer Guide
Online Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: Client’s Guide to Hiring a PR Firm with Jon Greer of Catching Flack, interviewed at the PRSA International Convention 2008 in Detroit. Jon Greer is a senior communications strategist with more than 20 years in media and communications, including over 12 years in public relations, who has been an independent consultant since 1997. Before that, he served as a vice president of Edelman Public Relat...

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[ Fri, 20 Feb 2009 22:19:58 GMT ]


On the Record…Online with Jon Greer: PR Agency Buyer Guide
Online Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: Client’s Guide to Hiring a PR Firm with Jon Greer of Catching Flack, interviewed at the PRSA International Convention 2008 in Detroit. Jon Greer is a senior communications strategist with more than 20 years in media and communications, including over 12 years in public relations, who has been an independent consultant since 1997. Before that, he served as a vice president of Edelman Public Relat...

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[ Fri, 20 Feb 2009 22:19:58 GMT ]


On the Record...Online with Sound Bite Specialist Andy Gilman
Online Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: The Public Relations Practitioner’s Guide to Crafting Effective Sound Bites, featuring Commcore Consulting Group CEO Andrew Gilmam, who was interviewed following his master class at the PRSA International Convention 2008 in Detroit. Mr. Gilman is also author of the book “Get to the Point” and also post a sticky message of the month.. Show Notes: 1:59 – How to use the iPressroom onlin...

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[ Fri, 13 Feb 2009 01:05:28 GMT ]


On the Record...Online with Sound Bite Specialist Andy Gilman
Online Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: The Public Relations Practitioner’s Guide to Crafting Effective Sound Bites, featuring Commcore Consulting Group CEO Andrew Gilmam, who was interviewed following his master class at the PRSA International Convention 2008 in Detroit. Mr. Gilman is also author of the book “Get to the Point” and also post a sticky message of the month.. Show Notes: 1:59 – How to use the iPressroom onlin...

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[ Fri, 13 Feb 2009 01:05:28 GMT ]

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