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Author and Master of Social Media and Reputation Strategist Larry Weber Shares His Latest Insights
Co-hosts Brad Forsythe and Ray Schilens interview Larry Weber, Chairman of W2 Group and author of "Sticks and Stones." W2 Group is a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group includes public relations agency Racepoint Group, social media marketing firm Digital Influence Group and branding company Two Martinis.  A public relations visionary, in 1987 Larry established The Weber Group, which within a dec...

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[ Fri, 13 Nov 2009 15:00:00 GMT ]


CEO Paul Rand Explains How to Know, Change, Target, Engage and Measure Your On-line and Off-line Audience
Co-hosts Brad Forsythe and Ray Schilens interview Paul Rand president and CEO of Zócalo Group, with responsibility for overall client strategy and satisfaction as well as the leadership and growth of the Zócalo Group team.  Prior to launching Zócalo Group, Paul was a Partner and Global Chief Development and Innovation Officer at Ketchum as well as member of the firm's global Executive Committee. He also served as Director of Ketchum's Global Technology Practice and Managing...

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[ Fri, 06 Nov 2009 15:00:00 GMT ]


CEO Kevin McKiernan Sings Praises for Today’s Strategic Entertainment Initiatives
Co-hosts Brad Forsythe and Ray Schilens interview Kevin McKiernan, CEO of Creative License. Upon founding Creative License in 1999, Kevin McKiernan’s mission has always been to champion the best possible entertainment solutions for any host of brand marketing challenges. Today, his company stands as one of the leading independent music and talent supervision companies in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships betwee...

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[ Fri, 30 Oct 2009 14:00:00 GMT ]


OgilvyOne Worldwide Executive Creative Director Mat Zucker Transports Traditional Direct Marketing into the Digital World
Co-hosts Brad Forsythe and Ray Schilens interview Mat Zucker, Executive Creative Director at OgilvyOne Worldwide. Mat recently returned to Ogilvy to help evolve the direct and CRM creative model for the digital world. He is invigorated by the challenge to reinterpret David Ogilvy’s “secret weapon” for the modern marketing environment while working with its fully integrated 360 brand teams.  Mat first joined in 1999 as Associate Creative Director on Ameritrade and WebMD. He rose thro...

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[ Fri, 23 Oct 2009 14:00:00 GMT ]


Customer Loyalty Consultant and Author Jeanne Bliss Explains Why the Cost of Keeping Customers Loyal is An Investment That Pays High Returns
Co-hosts Brad Forsythe and Ray Schilens interview Jeanne Bliss, managing partner of Customer Bliss and author of "I Love You More Than My Dog." As “Chief Customer Zealot” for five large U.S. market leaders, Jeanne’s fought valiantly to get the customer on the strategic agenda, redirecting priorities and creating transformational changes to the brands’ customer experience. She has driven achievement of 95 percent loyalty rates, changing customer experiences across 50,000-person organizati...

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[ Fri, 16 Oct 2009 14:00:00 GMT ]


Serial Entrepreneur Lynda Resnick Talks About the Nuts & Bolts of Social Media
Co-Host Brad Forsythe interviews author and entrepreneur Lynda Resnick. She is Vice Chairman of Roll International. Dubbed the “POM Queen,” she is behind the marketing success of POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit. Resnick and her husband Stewart also own Teleflora (the world’s largest floral-by-wire company), FIJI Water (the leading imported bottled water brand in the United States),...

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[ Sat, 10 Oct 2009 19:00:00 GMT ]


Deloitte’s Jonathan Copulsky Advises On What Your Business Should Be Doing Now To Prepare For An Economic Recovery
Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Copulsky, Principal at Deloitte Consulting, LLP. For more than 25 years, Jonathan’s career has been dedicated to developing, building and growing customer relationships from every end of the customer spectrum.  As a principal in Deloitte Consulting LLP’s Chicago office, Jonathan leads Deloitte's Customer and Market Strategy service line. He has been involved with sales, service and marketing management, helping organizations t...

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[ Fri, 02 Oct 2009 14:00:00 GMT ]


Author and NY Times Columnist Randall Stross Talks About Everything On the Planet Related to Google
Co-hosts Brad Forsythe and Ray Schilens interivew Randall Stross, author of Planet Google. Randall also writes the New York Times column, “Digital Domain,” and is a professor of business at San Jose State University.  He is the author of several books, including The Microsoft Way and eBoys. He lives in Burlingame, California. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   25-Sep-09 9:00 AM ...

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[ Fri, 25 Sep 2009 14:00:00 GMT ]


Thomas Harpointner, CEO of AIS Media, Gives Details On the Value of Monitoring ROI In the Digital Marketing Environment
Co-hosts Brad Forsythe and Ray Schilens interview Thomas Harpointner, founder and Chief Executive Officer of AIS Media. Thomas is involved with key customers, partners, and community activities. Mr. Harpointner is responsible for the vision and direction of AIS Media. Mr. Harpointner assists with corporate strategy, marketing, product development and business development.  Prior to founding AIS Media, Mr. Harpointner served as a consultant for Fortune 500 companies where he developed the ...

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[ Fri, 18 Sep 2009 14:00:00 GMT ]


Brendan Hodgson, Senior Vice President for Hill & Knowlton’s Digital Corporate & Public Affairs, Weighs In On Micro-Blogging, Crowdsourcing and the Do’s and Don'ts of Corporate Blogging
Co-hosts Brad Forsythe and Ray Schilens interview Brendan Hodgson, a senior vice president with Hill & Knowlton’s Digital Communications group, Brendan provides strategic counsel and project leadership on all facets of digital PR and social media activation, including corporate and public affairs, online advocacy, crisis and issues management, stakeholder relations, and social marketing. His value is his ability to develop effective online strategies that integrate with traditional communi...

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[ Fri, 11 Sep 2009 14:00:00 GMT ]


Threshold Executive Creative Director John Montgomery Points Up How to Connect With Consumers Who Reside In a Digital World
Co-host Brad Forsythe interviews John Montgomery, Founderand Executive Creative Director of Threshold Interactive, an award winningdigital marketing agency based in Culver City, CA. John leads both thecreative and client teams on such high-profile brands as Nestlé Butterfinger,Baby Ruth, Harrah’s, Fox, Disney Interactive, Starz Media, Paramount Farms,Sunkist Pistachios and Sony Television Worldwide.John started his career in youth marketing and productdesign within the apparel indust...

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CEO of GSD&M Idea City Roy Spence Explains How He Found Purpose For Writing His New Book, It's Not What You Sell, It's What You Stand For
Co-host Brad Forsythe interviews Roy Spence, coauthor of It’sNot What You Sell, It’s What You Stand For. Roy is chairman and CEO of GSD&M Idea City, a leadingnational marketing communications and advertising company that has helped growsome of the world’s most successful brands.In1971, Roy and a group of friends founded the agency just after graduating fromthe University of Texas at Austin. Roy led an effort to build an environmentwhere ideas are destined to flourish and making a diffe...

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Tom Asacker, Author of“A Little Less Conversation”Describes How to Connect and Engage Consumers in Today’s Noisy Commercial Environment
Co-host Brad Forsythe interviews Tom Asacker, Author of A Little Less Conversation. Tom Asacker writes, teaches, and speaks about radically new practices and ideas for marketplace success in chaotic times. He is a brand adviser and author of critically acclaimed books including his latest,A Little Less Conversation,andA Clear Eye for Branding, published by Paramount Market Publishing, New York. In Tom Peters' renowned book,Re-imagine!, Peters refers to Asacker as a"marketing guru."&nbs...

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Serial Entrepreneur, Author and Marketing Expert Lynda Resnick Shares Her Insights on What it Takes to Succeed in Business and Life
Co-host Brad Forsythe interviews Lynda Resnick, Author of Rubies in the Orchard. Lynda began her career at the age of nineteen, when she founded a full-service advertising agency. Successfully running this business so early in her career enabled her to gain invaluable and practical marketing experience which, coupled with her sound entrepreneurial instincts and quick wit, has been the hallmark of her 40-year career.In 1979, the Resnicks purchased a fledgling floral wire service called Teleflora...

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Hollywood Reporter Journalist Alex Ben Block Makes His Emmy's Predictions, Christmas Movie Season and the Fall Film Festivals
Co-hosts Brad Forsythe and Ray Schilens interview award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block. Alex is Contributing Editor at The Hollywood Reporter.  He is also Co-Editor of "Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey," showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010).   Block returned to The Hollywood Reporter in 20...

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[ Fri, 04 Sep 2009 14:00:00 GMT ]


Saul Berman, Partner and Global IBM Executive, Explains How A Tactical Path to Today’s Digital Consumer Is A Required Strategy
Co-hosts Brad Forsythe and Ray Schilens interview Saul J. Berman, Ph.D., the Global & Americas Leader for the IBM Strategy & Change Consulting group within IBM Global Business Services (GBS). In this role he works closely with major corporations around the globe on strategic business issues. He leads a worldwide team of IBM consultants focused on delivering business value through business, technology and operations strategy engagements as well as organizational change initiatives. ...

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[ Fri, 14 Aug 2009 14:00:00 GMT ]


Kelley Skoloda, Author and Worldwide Director of Global Brand Marketing Practice, Shares What Women Are Saying, What Women Want and How Women Want to Be Talked to As Powerful Influential Consumers
Co-hosts Brad Forsythe and Ray Schilens interview Kelley Skoloda, mom, author and partner/director of Ketchum's Global Brand Marketing Practice. Kelly has an MBA and is a public relations executive.  As partner/director of Ketchum's Global Brand Marketing Practice, Skoloda is a recognized authority on marketing to women. She is the architect of the widely-publicized Women 25to54, a communications offering that offers a better way to reach “multi-minding” female consumers.  ...

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[ Fri, 07 Aug 2009 14:00:00 GMT ]


Alex Ben Block, Contributing Editor of The Hollywood Reporter, Talks About the Emmy Nominations and Awards Presentation, the TV Upfront Selling Season, and a Scoop About Michael Jackson
Co-hosts Brad Forsythe and Ray Schilens interview award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block. Alex is Contributing Editor at The Hollywood Reporter. He is also Co-Editor of "Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey," showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010).   Block returned to The Hollywood Reporter in 2009, w...

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[ Fri, 31 Jul 2009 14:00:00 GMT ]


Best Selling Author Scott McKain Explains How to Identify and Leverage the Value of Distinction and Differentiation in Order to Stand Out and Move Up While Your Competition Fails
Co-hosts Brad Forsythe and Ray Schilens interview Scott McKain, Vice Chairman of Obsidian Enterprises, a dynamic holding company with interests in widely varied businesses: from a finance company to butyl rubber reclamation, from manufacturing trailers to leasing celebrity coaches, from cosmetic surgery to publishing magazines. Obsidian has grown from a small investment to $100 million in annual sales and is widely considered one of the fastest growing companies in the country.  McKain is...

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[ Fri, 24 Jul 2009 14:00:00 GMT ]


Co-Author Peter Field Talks About Captivating the Imagination of Consumers Through Emotional Branding
Co-hosts Brad Forsythe and Ray Schilens interview co-author of Branded Immortality, Peter Field. Having graduated from Cambridge, Peter Field spent 15 years as an account planner in advertising, working at DDB and AMV•BBDO, before going on to manage the planning departments of Bates and Grey. For the last 12 years he has pursued a consultancy role supporting both clients and their agencies, as well as providing training for the marketing and communications disciplines. Over the last 25 years h...

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[ Fri, 17 Jul 2009 14:00:00 GMT ]


CEO of InterAir Media Drew Stoddard Expounds on Marketing to the Travel Demographic from Ticketing to Taxi
Co-hosts Brad Forsythe and Ray Schilens interview Drew Stoddard, Founder and CEO of InterAir Media, a West Palm Beach, Florida-based firm that is the only media buying and placement agency engaged solely in airline/airport marketing and advertising. Other firms may have a division, but InterAir Media exists solely to help advertisers and their agencies design an aviation ad plan that fully integrates into an overall campaign strategy. The inception of the firm in 2005 was the result of an in-of...

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[ Fri, 10 Jul 2009 14:00:00 GMT ]


360 Brand Machine’s Kevin Smith Explains the Shift in the Consumer Landscape
Co-hosts Brad Forsythe & Ray Schilens interview Kevin Smith, Principal of 360 Brand Machine—an innovative strategic marketing boutique. Kevin has 20 years of diverse automotive experience spanning retail, product design and development, business strategy and brand communications. Kevin has held Senior Vice President Strategic Planning Director positions at both JWT and Campbell-Ewald—two of America’s largest brandcom/consulting agencies serving Ford Motor Company brands (Ford, Lincoln...

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[ Fri, 03 Jul 2009 14:00:00 GMT ]


Michael Dunn, CEO of Prophet, Challenges the Traditional Thinking Behind Marketing Accountability
Co-hosts Brad Forsythe & Ray Schilens interview Michael Dunn, CEO and Chairman of Prophet. Michael has helped orchestrate the firm's tremendous growth over the past several years. This includes expanding the firm's global presence and enhancing Prophet's position as the premier brand and marketing management consultancy committed to building great brands and businesses.  As Prophet's leader, Michael oversees the development of the firm's strategy, client relationships, and people. Mic...

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[ Fri, 26 Jun 2009 14:00:00 GMT ]


Traffic Audit Bureau’s Chief Executive Joe Philport Explains Why Industry Eyes Are Trained On the New “Eye’s On” Measurement System
Co-host Brad Forsythe interviews Joe Philport, President and CEO of the Traffic Audit Bureau for Media Measurement, Inc. since September 2002. The TAB has been the auditor of the Out-Of-Home advertising industry since 1933. He has been a driving force behind the industry’s transition to EYES ON audience measurement, making OOH the first medium to report seeing an advertising message.  Joe brings to the TAB extensive experience in the media and marketing research industries. He has h...

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[ Fri, 19 Jun 2009 14:00:00 GMT ]


Alex Ben Block Chats About the New Fall TV Season, Leno, Letterman, Conan and Much Much More
Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show." The Hollywood Reporter and TelevisionWeek as well...

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[ Fri, 12 Jun 2009 14:00:00 GMT ]


Charismatic Author Nick Morgan Describes How Trust and Transparency Lead the Way to Authenticity
Co-host Brad Forsythe interviews Nick Morgan, one of America's top communication and speech coaches. He founded Public Words in 1997 and works with business, political and educational leaders. His methods, which are well-known for challenging conventional thinking, have been published worldwide. He is a Fellow at Harvard’s Kennedy School of Government, affiliated with the Center for Public Leadership, and formerly served as editor of the Harvard Management Communication Letter.  He has...

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[ Fri, 05 Jun 2009 14:00:00 GMT ]


Marketing Strategist and Author David Meerman Scott Puts A World Wide Spin On How to Create Buzz For Your Brand
Co-host Brad Forsythe interviews David Meerman Scott, a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing & PR is an award-winning BusinessWeek bestseller and is being published in 24 languages. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and elect...

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[ Fri, 29 May 2009 14:00:00 GMT ]


Co-Author David Edery Explains How Gamers and the Video Games They Play Can Become Game Changers For Today's Well-Informed Marketer
Co-Host Brad Forsythe interviews David Edery, Founder and Principal of Fuzbi LLC, a consulting firm focused on video game development. Prior to founding Fuzbi, David was the Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade service, and an Associate Director of the MIT Comparative Media Studies Program before joining Microsoft.   At MIT, David co-founded the Convergence Culture Consortium, a research partnership with corporations such as MTV Networks and Turner Broadcast...

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[ Fri, 22 May 2009 14:00:00 GMT ]


Using Improved Consumer Research Methods Like Crowdsourcing, Innovation Expert Jon Hall Shares Details On How to Develop Ground-Breaking New Products In the Digital Age
Co-host Brad Forsythe interviews Jon Hall, co-founder of SpencerHall. Jon has a proven track record increating innovative concepts. Prior to co-founding SpencerHall, Jon was Procter& Gamble's Director of New Ventures for the Beauty Care sector. In thiscapacity, Jon led the creation and development of new products, includingcreating entirely new product categories, as well as discontinuous products inexisting categories. Jon's concept development work established new records inpre-market...

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[ Fri, 22 May 2009 14:00:00 GMT ]


Shocker Andy Nulman Describes How the Best Kept Secret of Surprise Is the Most Powerful Weapon in Your Marketing Arsenal
Co-host Brad Forsythe interviews Andy Nulman, author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. While young in spirit and snappy in dress, Andy Nulman has been creating and leading major media projects for over three decades. Currently the President and CMO of Airborne Mobile, which he co-founded in 1999 with Garner Bornstein, he provides the company with the insight and creativity necessary to successfully strengthen brands like Maxim, Family Guy, the NFL and Taco Bel...

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[ Fri, 08 May 2009 14:00:00 GMT ]

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