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Trumix.com : Podcast : Business : Business

The Advertising Show

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Language: English
Category: Business / Business
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Michael Dunn, CEO of Prophet, Challenges the Traditional Thinking Behind Marketing Accountability
Co-hosts Brad Forsythe & Ray Schilens interview Michael Dunn, CEO and Chairman of Prophet. Michael has helped orchestrate the firm's tremendous growth over the past several years. This includes expanding the firm's global presence and enhancing Prophet's position as the premier brand and marketing management consultancy committed to building great brands and businesses.  As Prophet's leader, Michael oversees the development of the firm's strategy, client relationships, and people. Mic...

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[ Fri, 26 Jun 2009 14:00:00 GMT ]


Traffic Audit Bureau’s Chief Executive Joe Philport Explains Why Industry Eyes Are Trained On the New “Eye’s On” Measurement System
Co-host Brad Forsythe interviews Joe Philport, President and CEO of the Traffic Audit Bureau for Media Measurement, Inc. since September 2002. The TAB has been the auditor of the Out-Of-Home advertising industry since 1933. He has been a driving force behind the industry’s transition to EYES ON audience measurement, making OOH the first medium to report seeing an advertising message.  Joe brings to the TAB extensive experience in the media and marketing research industries. He has h...

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[ Fri, 19 Jun 2009 14:00:00 GMT ]


Alex Ben Block Chats About the New Fall TV Season, Leno, Letterman, Conan and Much Much More
Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show." The Hollywood Reporter and TelevisionWeek as well...

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[ Fri, 12 Jun 2009 14:00:00 GMT ]


Charismatic Author Nick Morgan Describes How Trust and Transparency Lead the Way to Authenticity
Co-host Brad Forsythe interviews Nick Morgan, one of America's top communication and speech coaches. He founded Public Words in 1997 and works with business, political and educational leaders. His methods, which are well-known for challenging conventional thinking, have been published worldwide. He is a Fellow at Harvard’s Kennedy School of Government, affiliated with the Center for Public Leadership, and formerly served as editor of the Harvard Management Communication Letter.  He has...

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[ Fri, 05 Jun 2009 14:00:00 GMT ]


Marketing Strategist and Author David Meerman Scott Puts A World Wide Spin On How to Create Buzz For Your Brand
Co-host Brad Forsythe interviews David Meerman Scott, a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing & PR is an award-winning BusinessWeek bestseller and is being published in 24 languages. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and elect...

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[ Fri, 29 May 2009 14:00:00 GMT ]


Co-Author David Edery Explains How Gamers and the Video Games They Play Can Become Game Changers For Today's Well-Informed Marketer
Co-Host Brad Forsythe interviews David Edery, Founder and Principal of Fuzbi LLC, a consulting firm focused on video game development. Prior to founding Fuzbi, David was the Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade service, and an Associate Director of the MIT Comparative Media Studies Program before joining Microsoft.   At MIT, David co-founded the Convergence Culture Consortium, a research partnership with corporations such as MTV Networks and Turner Broadcast...

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[ Fri, 22 May 2009 14:00:00 GMT ]


Using Improved Consumer Research Methods Like Crowdsourcing, Innovation Expert Jon Hall Shares Details On How to Develop Ground-Breaking New Products In the Digital Age
Co-host Brad Forsythe interviews Jon Hall, co-founder of SpencerHall. Jon has a proven track record increating innovative concepts. Prior to co-founding SpencerHall, Jon was Procter& Gamble's Director of New Ventures for the Beauty Care sector. In thiscapacity, Jon led the creation and development of new products, includingcreating entirely new product categories, as well as discontinuous products inexisting categories. Jon's concept development work established new records inpre-market...

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[ Fri, 22 May 2009 14:00:00 GMT ]


Shocker Andy Nulman Describes How the Best Kept Secret of Surprise Is the Most Powerful Weapon in Your Marketing Arsenal
Co-host Brad Forsythe interviews Andy Nulman, author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. While young in spirit and snappy in dress, Andy Nulman has been creating and leading major media projects for over three decades. Currently the President and CMO of Airborne Mobile, which he co-founded in 1999 with Garner Bornstein, he provides the company with the insight and creativity necessary to successfully strengthen brands like Maxim, Family Guy, the NFL and Taco Bel...

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[ Fri, 08 May 2009 14:00:00 GMT ]


Executive Creative Director and Consultant Tom Attea Illustrates How the Usual Approach to Advertising Creativity Wastes Billions Through Unfocused Messaging
Co-host Brad Forsythe interviews Tom Attea, author of The Secrets to Successful Creative Advertising. Tom has held executive creative positions at some of New York’s finest advertising agencies, including Young & Rubicam and agencies of the Interpublic Group.  He has written extraordinarily successful creative advertising for many major brands, such as Dr Pepper, Jell-O, Gray Poupon, Time magazine, The Village Voice, Lifetime television, Citibank and many others.  Tom has w...

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[ Fri, 01 May 2009 14:00:00 GMT ]


Hollywood Reporter Alex Ben Block Chats Up the Movie Business, Network Television and the Latest Happenings in the Entertainment Industry
Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show."  He was the editor of two Hollywood tr...

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[ Sat, 18 Apr 2009 14:00:00 GMT ]


The Good, Bad and Ugly On Greenwashing As Told By One of the Creators of the Greenwashing Index
Co-host Brad Forsythe interviews Ted Burton, Executive Vice President of EnviroMedia Social Marketing. Ted has 20 years’ experience in news, public relations, strategic media relations, advertising and marketing. He has a broad range of agency, newsroom and public agency experience and is a strategic thinker, planner and technician behind award-winning, effective, issue-oriented campaigns.  As executive vice president, he oversees the agency’s public relations, marketing and advertis...

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[ Fri, 10 Apr 2009 14:00:00 GMT ]


Pat Hanlon CEO of Thinktopia Shares His Thoughts On Innovation and the Strategic Thinking Behind Primal Branding
Co-Host Brad Forsythe interviews Patrick Hanlon, Founder and CEO of THINKTOPIA®. Pat has been a marketing practitioner for over 20 years. His book PRIMAL BRANDING: Create Zealots For Your Brand, Your Company And Your Future was named “Best Read 2006”, has been translated into five languages and included as marketing curriculum at progressive universities including Berkeley and Johns Hopkins. Last year PRIMAL BRANDING was listed in Britain as one of the Top 10 books to read for a ‘cra...

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[ Fri, 03 Apr 2009 14:00:00 GMT ]


Entertainment Weekly Publisher Scott Donaton Showcases the Role of Multiple-Platform Media Brands and How Advertisers Are Engaging Audiences in the Age of Consumer Empowerment
Co-Host Brad Forsythe interviews Scott Donaton, publisher ofEntertainment Weekly,which was recentlynamed one ofAdWeek’s2008 magazine brand leaders,in print and online. Donaton overseesadvertising sales, marketing and business development operations, promotion, circulation,events, and public relations for both the weekly magazine and EW.com, winner ofMPA’s best entertainment website of the year and one of the most popular andmost comprehensive sites for online entertainment coverage.Befo...

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[ Fri, 27 Mar 2009 14:00:00 GMT ]


Strategy and Analysis Expert Amir Haque Brings Fuzzy ROI into Focus With A Conversation on ROI, Measurability and Strategy
Co-Host Brad Forsythe interviews Amir Haque, head of strategy and analytics for Donat/Wald, two of the cornerstones of what the agency does. He co-developed the agency’s ROI-based approach to advertising, which leads the industry in defining accountability as a cornerstone of the future of advertising.  For Donat/Wald’s data-and metrics-driven company, Haque ensures that they are analyzing the data in a way that serves the highest objectives. It is through this lens that he’s abl...

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[ Fri, 13 Mar 2009 14:00:00 GMT ]


Author and Former Ogilvy Chairman Kenneth Roman Illuminates On the Life and Times of David Ogilvy
Co-host Brad Forsythe interviews Ken Roman, author of The King of Madison Avenue: David and the Making of Modern Advertising. Ken is a former Chairman/CEO of Ogilvy & Mather Worldwide, the highly regarded advertising and communications firm founded by David Ogilvy. He joined the agency in 1963 as an assistant account executive and served as Chairman from 1985 to 1989. In his 26 years with the company, he helped build the business of major clients including American Express, Unilever, Ki...

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[ Fri, 06 Mar 2009 15:00:00 GMT ]


Hollywood Reporter Editor At Large Alex Ben Block Weighs In On the Oscars, the Future of Network Television and More
Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show." The Hollywood Reporter and TelevisionWeek as well...

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[ Fri, 20 Feb 2009 15:00:00 GMT ]


Drink in the Wisdom of Mark DiMassimo, Agency Founder and CEO of DiMassimo Goldstein As He Shares Insights to Waging War Against Bottled Water
Co-host Brad Forsythe interviews Mark DiMassimo, Founder, CEO and Chief Brand Officer of DiMassimo Goldstein (DIGO). DIGO is an independent, integrated, marketing strategy, brand and business-building, digital, direct and advertising agency, which Mark originally founded as DiMassimo Brand Advertising twelve years ago in Manhattan.  He is also Co-Founder of TAPPENING, which promotes healthy, environmentally friendly tap water and sells reusable bottles at www.tappening.com Mark is a mul...

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[ Fri, 06 Feb 2009 15:00:00 GMT ]


Chairman and Chief Creative Officer Steffan Postaer Shares his Novel Ideas and Philosophical Challenges of Working in the Ad Industry
Co-host Brad Forsythe interviews Steffan Postaer, Author of the Happy Soul Industry. A copywriter by trade, Steffan is perhaps best known for his provocative work on behalf of Altoids, The Curiously Strong Mints.  Other highlights of his career include co-authoring the famous “Not your father’s Oldsmobile” campaign and penning a commercial for Heinz, which won a Gold Lion at the Cannes Lions International Advertising Festival. Now Chairman and Chief Creative Officer of one of the wor...

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[ Fri, 30 Jan 2009 15:00:00 GMT ]


Publicist to the Stars Howard Bragman Shares the Limelight and Explains How to Draw Attention to Your Company, Your Social Cause or Yourself
Co-host Brad Forsythe interviews Howard Bragman, Author of Where’s My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve. Howard has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Howard founded a strategic media and public relations agency, Fifteen Minutes, in 2005, which represents a broad yet focused client base in a diverse range of areas:  personality, corporate entertainment, special events, consumer p...

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[ Fri, 23 Jan 2009 15:00:00 GMT ]


“Where Am I Wearing” Author Kelsey Timmerman Stitches Together His Adventures While Investigating the Global Garment Industry
Co-host Brad Forsythe interviews Kelsey Timmerman, Author of Where Am I Wearing. Kelsey Timmerman is a freelance writer who focuses on globalization, travel, and the outdoors. He has spent the night in Castle Dracula in Romania, gone undercover as an underwear buyer in Bangladesh, played PlayStation in Kosovo, taught an island village to play baseball in Honduras, and in another life, worked as a SCUBA instructor in Key West, Florida.  He lives in Muncie, Indiana. Check out his blog...

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[ Fri, 09 Jan 2009 15:00:00 GMT ]


Author Michael Port Explains Why Doing the Opposite When It Comes to Selling Is Always the Better Choice
Co-host Brad Forsythe interviews Michael Port, Author of The Contrarian Effect. Called a "marketing guru" by the Wall Street Journal, Michael Port has provided coaching and consulting services to over 20,000 business owners. As an expert he has been interviewed on TV networks such as CNBC and MSNBC and for numerous newspapers and magazines. As a speaker, he has headlined events with leaders like Jim Collins, Seth Godin and Tom Peters.   As an author he has written the mega-bestselling ...

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[ Fri, 26 Dec 2008 15:00:00 GMT ]


Hear George Lois Talk About the Golden Age of Advertising - Part II
Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Author of "The Big Idea."    George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he...

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[ Fri, 19 Dec 2008 15:00:00 GMT ]


Hear George Lois Talk About the Golden Age of Advertising - Part I
Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Author of "The Big Idea."    George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he...

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[ Fri, 12 Dec 2008 15:00:00 GMT ]


Joseph Michelli Explains the Legendary Customer Service Secrets of the Ritz-Carlton Hotel Company
Co-host Brad Forsythe interviews Dr. Joseph Michelli, author of  The New Gold Standard. In addition to being a best-selling author, he is an internationally sought-after speaker and corporate consultant. Leadership guru John Maxwell has suggested that Joseph must be considered on the short list of todays influential leadership authors. Joseph expands that influence through engaging keynote presentations which demonstrate enduring leadership principles, legendary customer servi...

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[ Fri, 05 Dec 2008 15:00:00 GMT ]


Author Will Ander Explains How to Help Green Products Grow Profits
Co-host Brad Forsythe interviews Will Ander, co-author of "Greentailing and Other Revolutions in Retail."    Will is a Senior Partner at McMillanDoolittle, a Chicago based retail consulting firm. Will focuses on strategic planning, new concept development and assessment, and best practices identification and evaluation. Key clients during his 20 years at McMillan|Doolittle include: Saturn, Sears, BP/Amoco, McDonalds, Cabelas, Radio Shack, Best Buy, Harris Teeter, ...

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[ Fri, 28 Nov 2008 15:00:00 GMT ]


Author David LaBonte Describes How to Capture Consumers Attention Through Shiny Objects
Co-host Brad Forsythe interviews David LaBonte, author of  Shiny Objects Marketing.  As a senior strategic executive with over 30 years marketing and advertising experience, David LaBonte has worked on accounts for such famous brands as Fantastic Sams, Intel, Mitsubishi, Texas Instruments, MADD, GE/Sanyo, Crystal Geyser, Sunkist, and Motorola. His unique background of working for manufacturers, distributors, and advertising agencies provides him with a powerful insight across all ...

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[ Fri, 21 Nov 2008 15:00:00 GMT ]


Author Ken Gronbach Explains How You and Your Clients Can Profit From the Coming Demographic Storm
Co-host Brad Forsythe interviews Ken Gronbach, author of The Age Curve. Ken is a nationally recognized expert and author in the field of Demography and Generational Marketing. He is a marketing guru who regularly provides counsel to large and small businesses across the U.S.  He is an accomplished public speaker who engages audiences from many industries in public and private sectors throughout the country. Ken received his bachelor's degree in communications and public speaking f...

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[ Fri, 14 Nov 2008 15:00:00 GMT ]


Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer of Publicis Media, Explains New Media Opportunities for Todays Innovative Marketer
Co-host Brad Forsythe interviews Rishad Tobaccowala, the CEO of Denuo, a futures think-do company that helps its clients get to the future first in ways that make tomorrow tangible today. Denuo combines strategy, research, ideas, program management and ventures to help clients as varied as Hewlett Packard, Kelloggs and DuPont and also works with start-ups such as Bright Cove and Sling Media.   Tobaccowala simultaneously serves as Chief Innovation Officer of Publicis Groupe Media (...

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[ Fri, 07 Nov 2008 15:00:00 GMT ]


Storybrand Consulting CEO Tom Neveril Joins The Show To Discuss How To Use Story Telling In Your Marketing Message
Storybrand Consulting CEO Tom Neveril Joins The Show To Discuss How To Use Story Telling In Your Marketing Message   Co-host Brad Forsythe interviews Tom Neveril, CEO of Storybrand Consulting.   Tom Neveril is a Los Angeles-based writer and consultant. He is the founder and president of Storybrand Consulting, established in 2001.  Early in his career, he landed in Hollywood as a freelance story analyst and film development executive.  He later transitioned to advertising, sp...

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[ Fri, 31 Oct 2008 15:00:00 GMT ]


Spot Runner President John Gentry Talks About Developing High-Quality, TV Ads For Local Markets And How To Reach Consumers In This Demographic
Co-host Brad Forsythe interviews John Gentry, President of Spot Runner   With over 18 years of experience, Gentry has held a number of senior roles at both established and emerging companies. Prior to Spot Runner, he was chief revenue officer at Green Dot, the market leader in the prepaid debit card industry. He was one of the early employees of Overture Services, Inc., the originator of the paid search advertising model, where he served as senior vice president and general manager of the a...

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[ Fri, 24 Oct 2008 14:00:00 GMT ]

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