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The Advertising Show

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Author Robyn Spizman Joins The Show To Discuss How To Find Your Wow Factor And Make Your Brand Stand Out As The Best

This week Co-Host Brad Forsythe interviews Robyn Spizman, Co-Author of Where's Your Wow? 16 Ways To Make Your Competitors Wish They Were You. Robyn Spizman is a nationally recognized television and radio personality, consumer advocate and prolific author. As one of the country's leading gift-giving and how-to experts, Robyn has appeared weekly on the Atlanta NBC affiliate WXIA-TV for more than two decades with her "Been There Bought That" Super Shopper and Super Mom Segments. A popular r...

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[ Fri, 01 Aug 2008 14:30:00 GMT ]

Author and New York Times Reporter Matt Richtel Talks About His Book, and How Consumers Have Become Dependent On Technology

This week Co-Host Brad Forsythe interviews New York Times Reporter Matt Richtel, Author of Hooked: A Thriller About Love and Other Addictions. Matt Richtel is a reporter for the New York Times. Since 2000, he has been based in the San Francisco bureau, where he has covered technology, telecommunications, venture capital, Silicon Valley cultural issues, and a host of other topics, including Internet gambling and pornography. Matt undertook the issue of compulsive technology use in his recent ...

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[ Fri, 13 Jun 2008 14:00:00 GMT ]

Andrew Pierce, Senior Partner - Prophet, Discusses Innovation and Marketing Effectiveness

This week Co-Host Brad Forsythe interviews Andrew Pierce, Senior Partner - Prophet. With over 20 years experience in brand and marketing strategy consulting, Andrew is a senior partner based in our New York office. He has worked across a variety of industries, including financial services, automotive, CPG, consumer services, and retail, with senior management teams at American Express, General Motors, Hewlett Packard, Fidelity Investments, and McDonalds, among others. He has been instrumental ...

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[ Fri, 06 Jun 2008 14:00:00 GMT ]

Author Steve Cone Explains How The Perfect Tagline Can Move Consumers And Grow Brands

This week Co-Host Brad Forsythe interviews Steve Cone, Author of POWERLINES: Words That Sell Brands, Grip Fans, & Sometimes Change History. Steve Cone is chief marketing officer for Epsilon, a leading provider of data-driven marketing technologies and services. Steve has established an industry-wide reputation for programs that drive results, strengthen brands, and deepen customer relationships by communicating relevant highly targeted messages across a spectrum of media in integrate...

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[ Fri, 30 May 2008 14:00:00 GMT ]

Dan Roam Discusses How Solving Problems And Selling Ideas Can Be Easy When You Draw A Simple Picture

This week Co-Host Brad Forsythe interviews Dan Roam, Author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. Dan Roam is the founder of Digital Roam Inc, a management consulting company that helps business executives solve complex problems through visual thinking. His business book The Back of the Napkin: Solving Problems and Selling Ideas with Pictures was published March 2008 by Penguin Portfolio. Through consulting projects and lectures, Dan has used his...

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[ Fri, 23 May 2008 14:00:00 GMT ]

Measuring Customer Response is Critical, Keith Winter Discusses How His New Technology Does Just That.

This Week co-host Brad Forsythe Interviews Keith Winter, President and CEO of EmSense Corporation. Keith brings over twenty years of experience in leading and growing technology, advertising and content development companies. Prior to joining EmSense, Keith spent several years in advertising related businesses in radio, television, cable and Internet. Under his leadership as the Chief Operating Officer of Exponential / Tribal Fusion, the company grew to become one of the largest Inte...

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[ Fri, 16 May 2008 14:00:00 GMT ]

According to Joe Pine, Authenticity is What Consumers Really Want. Listen this Week to Find Out How to Give it To Them.

This week co-host Brad Forsythe interviews Joe Pine, author of Authenticity: What Consumers Really Want. Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Mr. Pine and his partner James H. Gilmore recently wrote Authenticity: What C...

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[ Fri, 09 May 2008 14:00:00 GMT ]

This Week Brian Decker Talks About New Media Trends and the Continued Evolution of Broadcast Media

Co-host Brad Forsythe interviews Brian Decker, Vice President and Director of Media Services for Carton Donofrio Partners. After having his creative portfolio rejected by numerous creative directors with the refrain “Maybe you should try media,” Brian took their advice. Twenty-five years later, Brian’s creative passion remains, but from a creative media solutions perspective. His experience has led to the development of numerous award-winning media strategies in broadcast, interactive, pr...

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[ Sun, 04 May 2008 14:00:00 GMT ]

There Are 6 Rules Every Young Entrepreneurial Hopeful Must Follow to Guarantee Success and This Week, David Vinjamuri Tells Us What They Are

Co-host Brad Forsythe interviews this week's guest David Vinjamuri, author of Accidental Branding. David Vinjamuri is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company and Adjunct Instructor of Marketing at New York University. David has over 18 years of marketing and management experience. He started his marketing career at Johnson & Johnson and later worked for Coca-Cola and DoubleClick. David is a graduate of Swarthmore College and the Fletcher...

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[ Fri, 25 Apr 2008 14:00:00 GMT ]

PQ Media Specializes in Custom Media Research and With the Alternative Media Landscape Evolving So Quickly, It's Important That Everyone Knows What to Expect in the Future

Co-host Brad Forsythe interviews this week's guest Dr. Leo Kivijarv, Vice President and Director of Media Research at PQ Media. Dr. Kivijarv joined PQ Media in 2003 with three decades of experience in media management, research, consulting and academia. Dr. Kivijarv serves as the research director of PQ Media’s custom projects and publications, including the Alternative Media Research Series, as well as serves as co-editor of the annual Veronis Suhler Stevenson Communications Industry Foreca...

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[ Fri, 18 Apr 2008 14:00:00 GMT ]

According to Mike Moran, Marketing is Now a Conversation and With His Help We Learn Why It's So Important to Do It Wrong Quickly

Co-host Brad Forsythe interviews this weeks guest Mike Moran, author of Do It Wrong Quickly. Mike is an IBM Distinguished Engineer for OmniFind search software, which offers the security, scalability, and extensibility needed for enterprise search solutions. Prior to this position, Mike spent eight years in various positions at IBMs customer-facing Web site, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, Web designers, Webmasters, pr...

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[ Fri, 11 Apr 2008 14:00:00 GMT ]

Jay Sears of ContextWeb, the Creators of ADSDAQ Platform, Updates Us On the Current State of Online Ad Exchanges and Talks About What is Yet to Come

Co-host Brad Forsythe interviews Jay Sears, SVP of Strategic Products and Business Development at ContextWeb, the creators of the ADSDAQ Online Advertising Exchange. Jay Sears is SVP Strategic Products and Business Development at ContextWeb, creators of the online advertising exchange ADSDAQ. Mr. Sears is responsible for bringing new products to market as well as developing key strategic relationships that drive audience and revenue acquisition. Prior to joining ContextWeb, Mr. Sears wa...

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[ Fri, 28 Mar 2008 14:00:00 GMT ]

Times Are Changing and Dianne Wilkins Discusses the Evolution of Interactive Agencies: Where They've Been and Where They're Going

Co-host Brad Forsythe interviews Dianne Wilkins, CEO of Critical Mass. With extensive experience in client service, strategy, and operations, Di has worked as Account Manager, Managing Director, COO, and President during her more than eight year tenure at Critical Mass. Regardless of her title, Di has been an instrumental player in all facets of the company. Di began her career at Critical Mass by starting up a Swedish joint venture with a small team from Calgary. Founded to serve the Saab Auto...

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[ Fri, 21 Mar 2008 14:00:00 GMT ]

Join Us as AnnaMaria Turano Discusses the Four Types of Consumers and Why Their Time is More Important Than Ever

Co-host Brad Forsythe interviews AnnaMaria Turano, co-author of Stopwatch Marketing. AnnaMaria has extensive business experience across a diverse set of industries which include food, hardware, pharmaceuticals, telecommunications, and sporting goods. She has brand management and strategic consulting experience in new product development, brand positioning, relationship marketing & strategic planning. She has evaluated and managed market expansion opportunities domestically and globally, and...

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[ Fri, 14 Mar 2008 18:00:00 GMT ]

Listen This Week and Learn the Foolproof Way to Launch Your Career and Cast Yourself as the Star

Co-host Brad Forsythe interviews Terence Noonan, author of Starring You!: The Insider's Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life. Four-time Emmy award winner Terence Noonan is currently an Executive Producer at WUSA TV in Washington DC. Prior to his current position, he was the co-executive producer of The Morning Show with Mike and Juliet, syndicated by Twentieth Television Nationwide. Over a fifteen-year career in television, Terence has prod...

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[ Fri, 07 Mar 2008 14:00:00 GMT ]

Hollywood is All Aglow and Alex Ben Block Gives Us an Insider's View of the Entertainment Industry

Co-host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today. Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FMs Call Sheet in Southern California and the nationally syndicated radio program, The Advertising Sh...

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[ Fri, 29 Feb 2008 15:00:00 GMT ]

In Today's Marketing Landscape, it is Imperative to Discuss Generational Business Strategy and with Chuck Underwood's Help We Learn How and Why

Co-host Brad Forsythe interviews Chuck Underwood, author of The Generational Imperative: Understanding Generational Differences In The Workplace, Marketplace, And Living Room. Chuck Underwood is the founder/president of The Generational Imperative, the Cincinnati-based multigenerational consulting firm. He consults and trains executive- and management-level personnel at corporations and organizations nationwide on the influence of generational values on Americans’ consumer, career, and life...

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[ Fri, 22 Feb 2008 15:00:00 GMT ]

From Esquire to MTV: Listen for Part II as George Lois Probes Deeper into What the Future of Advertising Will Hold

Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Rev...

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[ Fri, 15 Feb 2008 22:00:00 GMT ]

From Esquire to MTV: George Lois Describes Some of his Legendary Work in the Advertising Biz and Shares Some Insight About the Ad World's Future

Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Rev...

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[ Fri, 08 Feb 2008 15:00:00 GMT ]

Advertising is in the Midst of a Major Transformation and by Examining our Past, Kevin Lee Explains What the Future of the Advancing Digital Age Will Bring

Co-host Brad Forsythe interviews Kevin Lee, Author of The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy. Kevin Lee Co-Founder and Executive Chairman of Didit, has been an acknowledged Search Engine Marketing expert since 1995. Kevin’s years of SEM expertise provide the foundation for Didit’s proprietary Maestro search campaign technology. Didit’s unparalleled results and client growth have earned Didit recognition not only among ma...

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[ Fri, 01 Feb 2008 15:00:00 GMT ]

Antony Young, President of Optimedia US Gives Tips on how to Maximize Marketing ROI and the Truth About Economic Stagflation

Co-host Brad Forsythe interviews Antony Young, President of Optimedia US. Antony began his 20 year advertising career with Publicis Groupe in New Zealand working for Saatchi & Saatchi. In 1995 he relocated to Hong Kong as Saatchi & Saatchi Asia’s regional head of media. In 1996 he was appointed as chief executive of Zenith Media launching the network across the region. He later expanded his responsibilities to oversee the group’s Optimedia Asia network. In 2003, Antony transferred to Lond...

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[ Fri, 25 Jan 2008 15:00:00 GMT ]

Interactive Advertising is Evolving and Robert Arena Shares Why it Fits So Well in the Advertising Puzzle

Co-host Brad Forsythe interviews Robert Arena, Vice President of Interactive for Carton Donofrio Partners. As vice president of the interactive division of Carton Donofrio Partners. Inc. (CDP), Robert Arena oversees the use of the Internet and emerging technologies to benefit clients in the business-to-business, education and consumer sectors. A leader in the integration of the Web into traditional business models, he is constantly exploring new ways to achieve clients’ business objectives...

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[ Fri, 18 Jan 2008 15:00:00 GMT ]

The Marketer's Monologue is Going Away and Drew McLellan Shares his Insight into the Rising Age of Conversation

Co-host Brad Forsythe interviews Drew McLellan, Co-Editor of The Age of Conversation. Drew McLellan gets branding and marketing and he desperately wants you to get it too. So he tells stories, asks questions, and milks sacred cows. All to help clients discover their brand so they can create authentic love affairs with their customers. Drew has not only survived 20 years in the advertising and marketing arena, he’s thrived in it. After working for several other agencies, including Young a...

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[ Fri, 11 Jan 2008 15:00:00 GMT ]

2008 is Finally Here and Alex Ben Block Gives Us a Forecast of Things to Come in Television and Entertainment

Co-host Brad Forsythe gives interview part 2 with Alex Ben Block, Senior Columnist for Hollywood Today. Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FMs Call Sheet in Southern California and the nationally syndicated radio progra...

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[ Fri, 04 Jan 2008 15:00:00 GMT ]

A Year to Remember: Alex Ben Block Looks Back on the Highlights of Television and Entertainment from 2007

Co-host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today. Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FMs Call Sheet in Southern California and the nationally syndicated radio program, The Advertising S...

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[ Fri, 28 Dec 2007 15:00:00 GMT ]

According to Author Mike Saxon, Doing Business in China is Anything But Business As Usual

Co-host Brad Forsythe interviews Mike Saxon, author of "An American’s Guide to Doing Business in China." The managing director of China Business Partners, Mike has been a venture capitalist and founder or partner in more than a score of businesses, mostly in the international arena. In addition to being an author, Mike is a China business consultant and guest lecturer on Chinese business, top-level information systems, creator of Decision Point Analysis theory, and ot...

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[ Fri, 21 Dec 2007 15:00:00 GMT ]

Katarina Skoberne, Co-founder of the OpenAd Group, Discusses Her Innovative Global Advertising Network

Co-host Brad Forsythe interviews Katarina Skoberne, Co-Founder and Group Managing Director of the OpenAd Group. Katarina is responsible for the strategy and development of the group of companies and their implementation and alignment within the companies themselves. After having studied electrical engineering, she began her career in media in 1993 at a Slovenian ad agency, the Vision Factory, which she helped found. After taking part in some commentary features on advertising, she was ...

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[ Fri, 14 Dec 2007 16:00:00 GMT ]

From its Origins and Through the Revolution to the Latest in 21st Century Digital Age, AdLand Author Mark Tungate Shares a Global Perspective on the History of Advertising

Co-host Brad Forsythe interviews Mark Tungate, Author of AdLand: A Global History of Advertising. Mark Tungate is a British journalist based in Paris, France, where he has lived for the past seven years. He specialises in media, advertising and branding. He is the author of the book ADLAND: A Global History of Advertising, recently published by Kogan Page. He is also the author of the books Fashion Brands: Branding Style from Armani to Zara and Media Monoliths: How Great Media Brands Thri...

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[ Fri, 07 Dec 2007 15:00:00 GMT ]

Multicultural Marketing is Big Business and Stephen Palacios, EVP of Cheskin Tells Us How to Profit by Serving the Underserved Hispanic Market

Co-host Brad Forsythe interviews Stephen Palacios, Executive Vice President of Cheskin. As the head of Cheskin's New York office, Stephen Palacios serves as Executive Vice President and heads their Hispanic Practice. His strategic expertise is in new market assessment, product innovation, communication strategy and overall program effectiveness. Palacios has two decades of experience in the U.S. Hispanic market, Consumer Goods, Retail, and Financial Services sectors. He has successfully ...

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[ Fri, 30 Nov 2007 15:00:00 GMT ]

Cheri Gmiter, Executive Director of MAGNET Global Network, Describes How Independent Agency Networks Help Ad Agencies to Think Globally and Act Locally for Their Clients

Co-host Brad Forsythe interviews Cheri Gmiter, Executive Director of MAGNET Global Network. Cheri Gmiter, now Executive Director of the MAGNET Global Network was previously Sales Manager at KDKA-AM Radio in Pittsburgh, PA. Prior to working at KDKA Radio, Ms. Gmiter was Vice President—Account Supervisor at HMS Hallmark (now Ten United), senior vice president at DDF&M Advertising and Account Supervisor at Market Development Group in Orlando, Fla. She was named National Agency Executive of the...

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[ Fri, 23 Nov 2007 16:00:00 GMT ]

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