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Weekly interviews with authors and publishers


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Tweed Scott - Turn Your Book into a Speaking Career & Sell Your Book at the Back of the Room
He has sold nearly 5,000 copies of his book almost exclusively by hand selling in the back of the room after one of his presentations. He’s here to share with you how he does it and how you can do it too....

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[ Fri, 26 Jun 2009 19:44:54 +0200 ]


Carolyn Howard-Johnson: The First Great Impression (Book Proposals)
Book development and marketing guru Carolyn Howard-Johnson on the fine art of book proposal writing and why it matters. Carolyn Howard-Johnson is a poet, fiction writer and is author of the multi award-winning HowToDoItFrugally series of books for writer...

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[ Sun, 14 Jun 2009 18:31:43 +0200 ]


Pete Masterson - Everything You Always Wanted to Know About Subsidy Publishing But Were Afraid to Ask
Pete Masterson, veteran book designer, publisher, and owner of Aeonix Publishing Group. We had a wide-ranging discussion of all things vanity press, subsidy publishing, co-publishing, and employing a “self-publishing” company....

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[ Thu, 28 May 2009 17:10:24 +0200 ]


Irene Watson - Targeting Your Website Marketing to Personas
We talked about the importance of website presence, making the site about your visitor (not you), designing your site to fit a specific purpose and pattern of interaction, and tailoring your site to improve response to specific Myers-Briggs typed personas....

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[ Sat, 16 May 2009 03:16:00 +0200 ]


Edna Washington - What Every Author Must Know About Accounting
We previously recorded Edna at the 2008 Motown Writer’s Conference but response was so great that we invited her on for a full 40 minutes of Q&A about business records, taxes, and structuring your company. Edna Washington is a workshop presenter and has over 15 years accounting and computer experience....

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[ Tue, 12 May 2009 20:53:17 +0200 ]


Michelle Howe - Turn Web Browsers into Book Buyers
Michelle clarified key points in our thinking including: How website writing is different than offline (”brochure”) writing How and why websites fail to gather leads, the importance of capture How to make an impact in the first four seconds, before people click away and go elsewhere Creating valuable content that keeps people coming back and builds rapport...

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[ Fri, 08 May 2009 18:01:54 +0200 ]


Lissa Warren - Get your book on the store’s front table
We spoke with author and publishing expert Lissa Warren on how to get your book into the sweet spot on those tables in the front of the bookstore. Lissa Warren has worked at several Boston publishing houses including David R. Godine, Houghton Mifflin, and Perseus Publishing,...

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[ Sat, 18 Apr 2009 23:23:40 +0200 ]


Book Marketing Roundtable - Part II
This is a free-for-all discussion on many critical book marketing aspects including: social networking, public events, book videos, professional appearances, co-op flyer mailouts, websites for authors, and marketing mistakes...

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[ Wed, 01 Apr 2009 17:56:04 +0200 ]


2009 Book Marketing Roundtable - Part 1
Discussion on many critical book marketing aspects including: Amazon launches, online author readings and podcasts, editing and proofing, awards programs, book giveaways, author and publisher associations, blog book tours...

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[ Tue, 17 Mar 2009 19:23:46 +0100 ]


Exploiting Amazon Kindle 2 eBook platform
Author, publisher, and editor Victor R. Volkman shares his expertise acquired from publishing more than two dozen eBooks via the Amazon Kindle eBook reader platform....

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[ Sat, 07 Mar 2009 16:09:41 +0100 ]


Carol Hoenig - Successful Book Events
Carol Hoenig, fiction writer and book event expert, about how to plan a successful book sales event. Carol is the expert behind the new book The Author’s Guide to Planning Book Events and shared generously from her hard-won experiences....

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[ Mon, 23 Feb 2009 14:42:58 +0100 ]


Clay Campbell - 12 Steps to a Better Website
Clay Campbell shared with us key concepts for success including how to choose a domain name, planning content, budgeting, naming the pages/sections of your site, design issues, customer relationships, ranking, maintenance, promotion, Search Engine Optimization (SEO), and site submission....

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[ Tue, 10 Feb 2009 17:10:38 +0100 ]


Lynda Goldman - Turn that Book into a Course or Workshop!
On January 22nd, 2009, Irene Watson spoke with Lynda Goldman on how to turn a non-fiction book into a course or workshop. Lynda shared key answers with us including benefits of turning a course into a book, how/where to sell the course, other revenue streams, what does it take to create the course and how much will it cost me?...

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[ Sun, 25 Jan 2009 23:41:18 +0100 ]


Janet Muirhead HIll - Writing True Fiction
We spoke with Janet Muirhead Hill, a children’s author and writing coach about True Fiction. She educated us on what True Fiction is and how it differs from popular escapist fiction. The keys lie in the emotional lives of the characters and choosing a character-driven approach (rather than plot-driven)....

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[ Sun, 11 Jan 2009 22:25:02 +0100 ]


Alexis Niki - 101 Screenwriting Tips
Alexis shared with us some key questions about how to get started as a screenwriter including: what is an adaptation, how are novels different than screenplays, what is the “concept” of a screenplay and why is it important, how to pitch your screenplay, how to register your screenplay, and success tips for screenwriters from her new book 101 Screenwriting Tips....

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[ Sun, 14 Dec 2008 19:23:20 +0100 ]


Barbara Hudgins - Crafting Travel Guidebooks
Barbara Hudgins is best known as the original author and self-publisher of New Jersey Day Trips. This guidebook sold over 110,000 copies in several editions before she sold the rights to Rutgers University Press. She also co-authored the 10th edition put out by that press. Her most recent book is Crafting the Travel Guidebook....

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[ Sat, 06 Dec 2008 21:25:11 +0100 ]


Suzanne Lieurance - Developing Your Passion of Writing as a Career
We talked about all types of freelance writing and what it takes to get started as a freelance writer, common pitfalls and mistakes to avoid, how much you can really expect to make, how to build your writing resume, and ghost writing. We also touched on some secrets for success in writing for childrens books....

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[ Fri, 21 Nov 2008 18:37:01 +0100 ]


Ryan Johnson - POD Printing Books and Games
This talk features Ryan Johnson of the Guild of Blades Retail Group. GOB is the only POD printer in the USA with walk-in service (as opposed to uploading your files to an impersonal web server) and features mixed (color and black-and-white pages) book printing as well as POD card deck printing, both of which are extremely rare in my experience...

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[ Tue, 11 Nov 2008 18:08:15 +0100 ]


Edna Washington - Using QuickBooks with Publishers in Mind
This talk features Edna Washington of Washington Consultants with over 15 years accounting and computer experience. Washington Consultants provides accounting and computer services to small businesses. Computer skills training for youth and adults is also a service offered by Washington Consultants....

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[ Sun, 09 Nov 2008 21:36:08 +0100 ]


Valerie Connelly - The Publishing Revolution and How it Affects You, the Aspiring Author
Author and entrepreur Valerie Connelly of Nightengale Press about digital print-on-demand publishing and how it has changed the familiar landscape for authors and publishers. Valerie is the founder of Nightengale Press, an independent publisher that has produced 80 books since 2003....

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[ Sat, 08 Nov 2008 20:50:29 +0100 ]


Kevin Collier - Illustrating and Designing Childrens Books
Kevin Colllier educated us on key areas of unique factors in designing and illustrating childrens books, including: how do authors and illustrators find eachother, avoiding a creative tug-of-war with your artist, the importance of chemistry between author and illustrator, project...

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[ Tue, 21 Oct 2008 03:17:13 +0200 ]


Carold Denbow - Whats Killing Your Publishing Career?
Carol Denbow educated us on the intense competition in the book industry, book writing as a business, how to construct a book plan, researching and choosing the right publishing option, and marketing your book with creative sales avenues....

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[ Wed, 15 Oct 2008 22:35:53 +0200 ]


Tyler Tichelaar - What can an author/publisher assocation do for you?
Tyler Tichelaar, president of the Upper Peninsula Publishers and Authors Association spoke with us on the benefits you can get out of participating with local and regional authors and publisher's associations....

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[ Thu, 25 Sep 2008 21:00:05 +0200 ]


Alice B. Acheson - Publicity for Pennies
Alice has been an independent marketing and publishing specialist working with large and small publishers since 1981. Alice answered some tough questions including, Is there really any publicity that costs pennies? How do I get started with publicity plans? What are some publicity ideas that truly cost nothing? What about awards, postcards, bookmarks, tradeshows, and mailings?...

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[ Fri, 05 Sep 2008 19:22:22 +0200 ]


Yvonne Perry - How to Become A Freelance Writer
We spoke with Yvonne Perry of Writers In The Sky about the subject of freelance writing and how to get started in this rewarding field. Specifically, how to get started as a freelancer, the most common challenges you will face, typical misconceptions about the process, writing successful query letters, and how to be a ghost writer....

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[ Sun, 31 Aug 2008 21:04:44 +0200 ]


Jo Virgil - Getting Your Book into a National Book Store
Jo shared the secrets of what it takes to get a book placed in a bookstore outlet, who to contact to get it in there, what kind of marketing is effective, and how to keep your book on the shelf. Along the way, she busts several cherished myths about the relationship between bookstores and authors....

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[ Thu, 07 Aug 2008 19:57:22 +0200 ]


Jim and Linda Salisbury - Smart Self-Publishing Ideas
We covered essential knowledge for self-publishers and a lot of specifics about Childrens Books, a particular area of expertise for Tabby House. Specifically, how to make your book conform to industry standards (and hence be sell-able), how to understand your market, effective no-cost and low-cost marketing and promotion techniques, and making money outside of the bookstore arena....

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[ Sun, 20 Jul 2008 04:47:33 +0200 ]


Graham Van Dixhorn and Susan Kendrick - Creating Powerful Book Covers
Graham van Dixhorn and Susan Kendrick talk about what makes a powerful book cover and how to transform your books cover into your most powerful marketing tool. * Why starting your cover early in the process of creating your book is a good idea. * When should you start marketing your book?...

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[ Mon, 14 Jul 2008 22:42:54 +0200 ]


Emily Heineman - Success through building your book as a brand
Emily laid down the basic facts for us on how brands work in the book genre and how important they are to long-term success. Branding can take place at different levels: yourself as the expert author, your main character as a darling of pop culture (think Harry Potter), and of course as a book series...

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[ Fri, 27 Jun 2008 23:10:23 +0200 ]


Victor R. Volkman - Publishing, ISBN, the Library of Congress, and BISAC
We spoke with publisher, author, and editor Victor R. Volkman about the fundamental numbers of the publishing business including ISBN registration and usage, working with the Library of Congress Cataloging-in-Publication program, and the Book Industry Standards Groups BISAC coding system....

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[ Wed, 25 Jun 2008 16:41:20 +0200 ]

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