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Weekly interviews with authors and publishers


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Donna Kakonge - How to Turn Your Writing Career into Journalism
Toronto-based educator and print, radio, and TV journalist Donna Kakonge about how any writer can successfully refocus their work into the freelance journalism marketplace. She believes that you CAN break into the journalism business without having to have a specialist bachelor’s degree in the subject....

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[ Sat, 07 Nov 2009 16:39:26 +0100 ]


Kate Harper - Getting Into the Greeting Card Market
Kate Harper started her line of humorous greeting card from a hobby of making greeting cards for friends as gifts. Over the next 15 years, Kate’s turned her hobby into a business, manufacturing and shipping cards to over 2,000 stores, including Barnes & Noble, Whole Foods Markets and the Papyrus chain. She informed us on key areas of getting started as a writer or self-publisher of greeting cards...

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[ Sat, 17 Oct 2009 16:21:53 +0200 ]


Authors Afterburner - New FTC reviewer's guidelines for bloggers explained
Irene and Victor consider the firestorm surrounding the new FTC guidelines about bloggers and product reviews. Irene cuts through the hype to deliver a thoughtful consideration about what it all means....

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[ Fri, 16 Oct 2009 14:30:57 +0200 ]


Paul Muckley - Writing and Publishing Christian Based Books
We spoke with spoke Paul Muckley, senior editor for non-fiction at Barbour Publishing, a Christian book publisher. He helped answer some key questions that face authors entering the Christian book market...

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[ Wed, 07 Oct 2009 00:39:29 +0200 ]


Authors Afterburner #1
Tyler and Victor discusss whether the Press Release is dead...

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[ Fri, 02 Oct 2009 16:02:13 +0200 ]


Moira Allen - Writing For & Reaching the International Market
Allen is the host and editor of Writing-World.com, one of the world’s most popular websites for writers. She helped us understand key points that freelancer must know to enter this lucrative market, including: •Why target international markets? •Where do you locate international markets? •What do you need to consider when targeting an international market?...

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[ Tue, 22 Sep 2009 22:33:22 +0200 ]


Deborah Reynolds - Creating Great Impressions
Image consultant and business coach Deborah Reynolds is the author of Getting You Noticed Known and Remembered: Building Your Business Image From the Inside Out. Deborah specializes in working with entrepreneurs and executives improve their public image...

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[ Fri, 04 Sep 2009 23:08:01 +0200 ]


Irene Watson - Target Marketing for NonFiction Writers: Why Some People Won't Read Your Book
Alan E. Smith, author of the award-winning “UnBreak Your Health: The Complete Guide to Complementary and Alternative Medicine” spoke with book marketing guru Irene Watson on the importance of considering target reader personas in the book writing process....

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[ Sat, 29 Aug 2009 20:48:00 +0200 ]


Target Marketing to Personas: Why Some People Won’t Read Your Fiction Book
Some of the things we considered: •Importance of knowing your target market before writing your book •Understanding reading preferences, temperments and personalities of potential readers •Creating a profile of the potential readers/target market •Fully understanding why some readers like your book and others don’t...

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[ Fri, 21 Aug 2009 19:04:16 +0200 ]


Patricka Vaughn - How to write your own story
Irene Watson and Victor R. Volkman spoke with writing and publishing guru Patricka Vaughn about how to get started in your memoir/autobiography or biography of a loved one. Patrika Vaughn, world’s leading Author’s Advocate, is the CEO of A Cappela Publishing. She has taught memoir writing from Florida to Finland and is here to tell you how to do it....

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[ Fri, 14 Aug 2009 21:47:50 +0200 ]


Cheryl Pickett - Unlimited Publishing Possibilities
Author Cheryl Pickett's book Publishing Possibilities: 8 Steps to Understanding Your Options & Choosing the Best Path for Your Book (2009) is specifically designed to help other writers navigate the publishing industry....

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[ Fri, 24 Jul 2009 21:22:39 +0200 ]


Dan Oja - Digital Publishing: Beyond the Printed Page
Dan is owner of Media Technics Corporation and has produced more than 200 college computer textbooks and is the author of a non-fiction World War II book titled Ordinary Heroes: Six Stars in the Window. He has developed a multimedia book authoring system called BookOn which augments PDF documents with video and other interactive hooks...

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[ Mon, 13 Jul 2009 22:15:05 +0200 ]


Tweed Scott - Turn Your Book into a Speaking Career & Sell Your Book at the Back of the Room
He has sold nearly 5,000 copies of his book almost exclusively by hand selling in the back of the room after one of his presentations. He’s here to share with you how he does it and how you can do it too....

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[ Fri, 26 Jun 2009 19:44:54 +0200 ]


Carolyn Howard-Johnson: The First Great Impression (Book Proposals)
Book development and marketing guru Carolyn Howard-Johnson on the fine art of book proposal writing and why it matters. Carolyn Howard-Johnson is a poet, fiction writer and is author of the multi award-winning HowToDoItFrugally series of books for writer...

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[ Sun, 14 Jun 2009 18:31:43 +0200 ]


Pete Masterson - Everything You Always Wanted to Know About Subsidy Publishing But Were Afraid to Ask
Pete Masterson, veteran book designer, publisher, and owner of Aeonix Publishing Group. We had a wide-ranging discussion of all things vanity press, subsidy publishing, co-publishing, and employing a “self-publishing” company....

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[ Thu, 28 May 2009 17:10:24 +0200 ]


Irene Watson - Targeting Your Website Marketing to Personas
We talked about the importance of website presence, making the site about your visitor (not you), designing your site to fit a specific purpose and pattern of interaction, and tailoring your site to improve response to specific Myers-Briggs typed personas....

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[ Sat, 16 May 2009 03:16:00 +0200 ]


Edna Washington - What Every Author Must Know About Accounting
We previously recorded Edna at the 2008 Motown Writer’s Conference but response was so great that we invited her on for a full 40 minutes of Q&A about business records, taxes, and structuring your company. Edna Washington is a workshop presenter and has over 15 years accounting and computer experience....

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[ Tue, 12 May 2009 20:53:17 +0200 ]


Michelle Howe - Turn Web Browsers into Book Buyers
Michelle clarified key points in our thinking including: How website writing is different than offline (”brochure”) writing How and why websites fail to gather leads, the importance of capture How to make an impact in the first four seconds, before people click away and go elsewhere Creating valuable content that keeps people coming back and builds rapport...

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[ Fri, 08 May 2009 18:01:54 +0200 ]


Lissa Warren - Get your book on the store’s front table
We spoke with author and publishing expert Lissa Warren on how to get your book into the sweet spot on those tables in the front of the bookstore. Lissa Warren has worked at several Boston publishing houses including David R. Godine, Houghton Mifflin, and Perseus Publishing,...

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[ Sat, 18 Apr 2009 23:23:40 +0200 ]


Book Marketing Roundtable - Part II
This is a free-for-all discussion on many critical book marketing aspects including: social networking, public events, book videos, professional appearances, co-op flyer mailouts, websites for authors, and marketing mistakes...

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[ Wed, 01 Apr 2009 17:56:04 +0200 ]


2009 Book Marketing Roundtable - Part 1
Discussion on many critical book marketing aspects including: Amazon launches, online author readings and podcasts, editing and proofing, awards programs, book giveaways, author and publisher associations, blog book tours...

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[ Tue, 17 Mar 2009 19:23:46 +0100 ]


Exploiting Amazon Kindle 2 eBook platform
Author, publisher, and editor Victor R. Volkman shares his expertise acquired from publishing more than two dozen eBooks via the Amazon Kindle eBook reader platform....

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[ Sat, 07 Mar 2009 16:09:41 +0100 ]


Carol Hoenig - Successful Book Events
Carol Hoenig, fiction writer and book event expert, about how to plan a successful book sales event. Carol is the expert behind the new book The Author’s Guide to Planning Book Events and shared generously from her hard-won experiences....

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[ Mon, 23 Feb 2009 14:42:58 +0100 ]


Clay Campbell - 12 Steps to a Better Website
Clay Campbell shared with us key concepts for success including how to choose a domain name, planning content, budgeting, naming the pages/sections of your site, design issues, customer relationships, ranking, maintenance, promotion, Search Engine Optimization (SEO), and site submission....

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[ Tue, 10 Feb 2009 17:10:38 +0100 ]


Lynda Goldman - Turn that Book into a Course or Workshop!
On January 22nd, 2009, Irene Watson spoke with Lynda Goldman on how to turn a non-fiction book into a course or workshop. Lynda shared key answers with us including benefits of turning a course into a book, how/where to sell the course, other revenue streams, what does it take to create the course and how much will it cost me?...

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[ Sun, 25 Jan 2009 23:41:18 +0100 ]


Janet Muirhead HIll - Writing True Fiction
We spoke with Janet Muirhead Hill, a children’s author and writing coach about True Fiction. She educated us on what True Fiction is and how it differs from popular escapist fiction. The keys lie in the emotional lives of the characters and choosing a character-driven approach (rather than plot-driven)....

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[ Sun, 11 Jan 2009 22:25:02 +0100 ]


Alexis Niki - 101 Screenwriting Tips
Alexis shared with us some key questions about how to get started as a screenwriter including: what is an adaptation, how are novels different than screenplays, what is the “concept” of a screenplay and why is it important, how to pitch your screenplay, how to register your screenplay, and success tips for screenwriters from her new book 101 Screenwriting Tips....

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[ Sun, 14 Dec 2008 19:23:20 +0100 ]


Barbara Hudgins - Crafting Travel Guidebooks
Barbara Hudgins is best known as the original author and self-publisher of New Jersey Day Trips. This guidebook sold over 110,000 copies in several editions before she sold the rights to Rutgers University Press. She also co-authored the 10th edition put out by that press. Her most recent book is Crafting the Travel Guidebook....

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[ Sat, 06 Dec 2008 21:25:11 +0100 ]


Suzanne Lieurance - Developing Your Passion of Writing as a Career
We talked about all types of freelance writing and what it takes to get started as a freelance writer, common pitfalls and mistakes to avoid, how much you can really expect to make, how to build your writing resume, and ghost writing. We also touched on some secrets for success in writing for childrens books....

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[ Fri, 21 Nov 2008 18:37:01 +0100 ]


Ryan Johnson - POD Printing Books and Games
This talk features Ryan Johnson of the Guild of Blades Retail Group. GOB is the only POD printer in the USA with walk-in service (as opposed to uploading your files to an impersonal web server) and features mixed (color and black-and-white pages) book printing as well as POD card deck printing, both of which are extremely rare in my experience...

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[ Tue, 11 Nov 2008 18:08:15 +0100 ]

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