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Trumix.com : Podcast : Business : Unknown

The Complex Brand

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Language: English
Category: Business / Unknown
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Episode #3: The Strategic Effectiveness of Planning in BtoB Marketing
PJA president Phil Johnson discusses the planning process with executive VP and partner Hugh Kennedy. 0:00 Opening 0:25 Introduction 0:51 What is planning 2:17 Why clients should care about planning 2:52 Personas 4:20 Planning as a commodity? 4:46 Some surprising discoveries 5:58 Social media’s influence 7:12 What happens when it works 9:02 Closing Download Episode #3 [ pja-thecomplexbrand03.mp3 9m41s 8.8MB ] ...

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[ Mon, 10 Mar 2008 23:51:00 +0000 ]


Episode #2: Video for the Small Screen
PJA president Phil Johnson discusses the video for the small screen with group account director Janet Carlisle and creative director Aaron DaSilva. 0:00 Introduction 1:13 Distribution Mechanisms 2:11 Creative Opportunities 4:42 Media Opportunities 6:08 Measurement and Tracking 8:43 Advice for Getting Started 9:39 Production Considerations 10:31 Closing Download Episode #2 [ pja-thecomplexbrand02.mp3 11m25s 10.5MB ] ...

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[ Mon, 25 Jun 2007 16:47:14 +0000 ]


Episode #1: Social Media
PJA president Phil Johnson discusses the impact of social media on business-to-business marketing with partner Mike O’Toole. 0:00 Introduction 1:04 Defining Social Media 1:34 Social Media’s Value to B2B 2:41 Integrating Social Media 5:04 First Steps 6:48 Conclusion Download Episode #1 [ pja-thecomplexbrand01.mp3 7m23s 6.8MB ] ...

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[ Mon, 22 Jan 2007 17:00:18 +0000 ]

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