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Trumix.com : Podcast : Business : Unknown

EQ Pulse Digital Marketing Network

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Language: English
Category: Business / Unknown
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In today's world of Marketing ROI accountability, you need more than just a pretty web site that disseminates product information. This podcast series will walk you through cutting edge techniques which merge the best of consumer marketing "strategy" with the "street smarts" of web site and digital marketing monetization.


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Recession Buster #1 - Optimizing Strategy, Product Line, and Point of Difference
We're now experiencing the worst global recession since the depression of the 1930's. Aside from the typical cost cutting such as reducing marketing spending and cutting headcount, what else can you do? This podcast series explores what we call the eleven strategic EQ Pulse"profit protector" categories. By examining these eleven strategic "profit protector" categories, you can then execute against them to reduce the effects of the severe economic downturn in ways that go way beyond just cost cut...

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[ Thu, 27 Aug 2009 20:58:00 GMT ]


Managing Through the Recession - Leveraging the Eleven Strategic "Profit Protector" Categories.

-Background on Recession and economic downturn. -Worst recession in decades. -Oxford Hill Partners' strategic approach called "EQ Pulse for the Economic Downturn" -The eleven profit protector categories -Three broad areas to evaluate 1.strategy and organization, 2. marketing, sales and share, and 3. cash and profitability -CMO can be pro-active -We'll share active case studies on how companies like Kraft, Amazon, Dell, Time Life, Unilever, Johnson & Johnson and Procter & Gamble are deal...

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[ Sun, 2 Aug 2009 08:15:00 GMT ]


Revenue Driver #1 Driving Potential Traffic and New Customer Acquisition
This podcast covers the first of the eight EQ Pulse digital "strategic revenue drivers", driving potential traffic to your website in order to generate new customer acquisition. You can have the most beautiful and impactful website in the world, but if no one knows it exists, and no one ever comes to it, you've got nothing. This podcast will examine strategic web analytics approaches to see if you've got what it takes to drive plenty of traffic, it will discuss five specific strategic ...

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[ Tue, 13 May 2008 18:16:00 GMT ]


Web Analytics - Digital, Web&Interactive Marketing - The Eight"Strategic Revenue Drivers"You Need to Know
In today's world of Marketing ROI accountability, you need more than just a pretty web site that disseminates product information. This podcast series will walk you through cutting edge techniques which merge the best of consumer marketing "strategy" with the "street smarts" of web site and digital marketing monetization. You'll learn about the eight key strategic revenue drivers that can be leveraged through the web and interactive marketing so you can start making serious m...

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[ Tue, 19 Dec 2006 18:48:00 GMT ]


Consumer Packaged Goods Marketing - Leveraging the Web to Generate Incremental Revenue
Whether you're with Procter & Gamble, Kraft, Pepsi, Sara Lee, or a smaller consumer products company, how can YOU, as a CPG marketer, get a piece of the action, and maneuver your website so you can rise to new heights in branding, revenue growth, and profitability? Listen!Topics:Intro (0:00-2:44)A rapidly shifting marketplace-Mass Marketing is dying (2:45-4:09)The Web is changing the way we do business (4:10-4:49)Podcast Overview (4:50-6:29)Goal #1 - Drive Revenue for You (6:30-8:09)-Find ne...

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[ Wed, 12 Jul 2006 17:11:00 GMT ]


An Introduction to Search Engine Marketing
How it works, why it is changingthe world of advertising, and how YOU can leverage it to drive significant newrevenue streams for your business.Topics :-Search Engine Marketing-History, backdrop and amazing growth rate-Heber's Advertising Relevance Matrix-Strategic rationale for using search engines-The three varieties of search engine marketing-SEO-Free/Organic search-How to optimize for it-Paid Search-How does it work?-Strategic Planning hot buttons for paid search-How to increase clickthrough...

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[ Thu, 26 Jan 2006 19:15:00 GMT ]

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