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Personal Brand Marketing

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Language: English
Category: Business / Unknown
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Trigger more referrals, with a catchy 1-liner
On December 16, I was invited back for a 3rd time to address the Preferred Providers Network of the National Network of Accountants. My topic included a worksheet that would help the room of CPAs, attorneys, and financial advisors to “Trigger More Referrals, with a catchy 1-liner.” You can practice along, with the [...]...

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[ Mon, 29 Dec 2008 03:53:30 +0000 ]


Trigger more referrals, with a catchy 1-liner
On December 16, I was invited back for a 3rd time to address the Preferred Providers Network of the National Network of Accountants. My topic included a worksheet that would help the room of CPAs, attorneys, and financial advisors to “Trigger More Referrals, with a catchy 1-liner.” You can practice along, with the [...]...

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[ Mon, 29 Dec 2008 03:53:30 +0000 ]


Splash or Drip?
We all have a marketing budget. Is it a line item? Is it consciously invested? Is it monitored? Is it planned? Our marketing budget is the time we spend on networking, asking clients/COI for referrals, improving our website, writing our newsletters, and all the other W.A.T.E.R.S. endeavors. And of course, we all have [...]...

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[ Mon, 13 Oct 2008 00:51:40 +0000 ]


7 Thumb-rules to write your “Marketing-friendly Bio,” with MY actual example
When I work with clients, our relationship is forged on what I call “The 10 Basics.” It is what it sounds like. And even seasoned professionals have to go back to the basics once they are serious about marketing their personal brands. One of these basics is their “Marketing-friendly Bio.” Some [...]...

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[ Tue, 12 Aug 2008 04:42:25 +0000 ]


VIDEO SEMINAR: Top 15 Questions for your Marketing Action Plan
Last Thursday I was invited (again) to be the final speaker in this season’s series of business seminars at the Half Hollow Hills library in Dix Hills, Long Island (NY). I’ve attached the handout I used - feel free to print it out and follow along this full seminar! Ask your questions as [...]...

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[ Thu, 05 Jun 2008 14:41:33 +0000 ]


Perfecting Your Catchphrase - Buzz through headlines
Nowadays, a 30-second elevator pitch is way toooo long! Worse, our prospects, referral partners, and centers of influence can barely remember all of it. Even worse, we rarely can remember our whole 30-second “elevator pitch.” And when we do, it sounds too canned! Rather, by perfecting our catchphrase, we’ll have a Short, Memorable, [...]...

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[ Mon, 28 Apr 2008 20:02:59 +0000 ]


The top 14 Marketing Questions
Yesterday, I was invited to be a guest instructor at the Fashion Institute of Technology, where I’ve taught classes before. It was a general audience of aspiring entrepreneurs, and they were wrapping up a series of classes on the topic. Mine was obviously marketing… here’s a quick podcast of the top 14 [...]...

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[ Sun, 27 Jan 2008 14:39:31 +0000 ]


Which TARGET MARKET is right for you?
Stop being all things to all people. Stop chasing more than 1 rabbit. Targeting a market can be nerve-wracking to some.  ‘Decision’ means ‘to cut off.’  These are the strategic risks entrepreneurs are paid to take.  I’ve heard many different fears from my clients:  They feel as if they’d be alienating, forgetting, or leaving-behind some of [...]...

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[ Sun, 28 Oct 2007 18:11:39 +0000 ]


Which TARGET MARKET is right for you?
Stop being all things to all people. Stop chasing more than 1 rabbit. Targeting a market can be nerve-wracking to some.  ‘Decision’ means ‘to cut off.’  These are the strategic risks entrepreneurs are paid to take.  I’ve heard many different fears from my clients:  They feel as if they’d be alienating, forgetting, or leaving-behind some of [...]...

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[ Sun, 28 Oct 2007 18:11:39 +0000 ]


800 lb. GUERILLA in the room
What’s the biggest objection given to you by prospective clients? What’s the biggest misconception or stigma about your service, product, or profession? What’s wrong with the dominant professional (famous celebrity) in your field? They’re thinking about it whenever you sit on the other side of the table.  Even if you don’t bring it up, it’s looming in the [...]...

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[ Wed, 26 Sep 2007 00:04:01 +0000 ]


800 lb. GUERILLA in the room
What’s the biggest objection given to you by prospective clients? What’s the biggest misconception or stigma about your service, product, or profession? What’s wrong with the dominant professional (famous celebrity) in your field? They’re thinking about it whenever you sit on the other side of the table.  Even if you don’t bring it up, it’s looming in the [...]...

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[ Wed, 26 Sep 2007 00:04:01 +0000 ]


Mascot Branding
It happened to me again: I was commenting on somebody else’s blog, and I got inspired to elaborate on my point here. (You can read my comments, featured on other people’s blogs, on the lower right hand side of this page, later.) Branding is all about pulling prospects to you (or your product) with an [...]...

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[ Wed, 05 Sep 2007 13:31:37 +0000 ]


What makes an Expert? …according to Harvard…
The July/August issue of Harvard Business Review features an article that discusses a new study about “What makes an expert?” My quick podcast highlights the best parts. …speaking of experts, I was interviewed to be on a panel of Blogging Tips, by the Egg Marketing Blog.  Click here to read the 5-part series. Happy listening! Download Standard Podcasts...

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[ Mon, 20 Aug 2007 03:07:59 +0000 ]


Target your Market to the 4°
Last Tuesday, the National Network of Accountants (well, their Preferred Providers Network) invited me to present to them again. They asked me to elaborate on, “How to differentiate yourself.” There are so many ways to showcase your distinctiveness; this whole podBlog is dedicated to that! I chose a different angle: I focused in the Personal [...]...

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[ Thu, 26 Jul 2007 05:48:04 +0000 ]


Wikipedia your personal brand (ethically)
I was with friends 2 nights ago… and the neo-verbs “to Google” & “to Wikipedia” (as in “…just Wikipedia that!”) were being thrown around left and right. Personally, I use Wikipedia when I really want to be schooled a subject… just like how I used to use a bulky set of Encyclopedia Britannica (aah, the Internet). [...]...

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[ Sat, 14 Jul 2007 03:03:55 +0000 ]


How can a podBlog drive traffic to your website?
(On July 7, I had 16,318 hits… what do I have now? What’s the average? I’m hitting over 300 a day. Thank you everybody.) The more traffic on your website. The more new leads you get. Google & iTunes will drive traffic to your website - for free - if you do this… Click [...]...

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[ Wed, 11 Jul 2007 04:27:40 +0000 ]


Reputation… or a Personal Brand?
I’m often asked what’s the difference between a Reputation… and a Personal Brand? NOTHING… potentially.  Most personal brands are just reputations.  And they miss out on the real long-lasting fruits of their labor.  But reputations that enjoy 3 powers are able to leverage Personal Brands. The attached podcast goes into detail about these 3 powers (or differences [...]...

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[ Sat, 30 Jun 2007 15:41:25 +0000 ]


Why Russell Simmons is my #1 Role Model…
Who Inspires You? Who all compels you to grow your personal brand of excellence? Russell Simmons is a pioneer of the most influential social movement of our generation. Last week I was able to attend a talk he gave. And not being shy, I asked him about his Role Models. Russell Simmons has a new [...]...

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[ Sat, 30 Jun 2007 15:21:16 +0000 ]


How well do you know your Compliance Officer?
As you know, your Codes of Ethics & Professionalism governs your marketing.  If you work within a larger practice, you must have your marketing materials & messages approved by your Compliance Officer (or similar job title).  If you’re on your own, you should have your materials reviewed by your professional trade association or regulatory agency. It’s [...]...

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[ Mon, 25 Jun 2007 17:19:02 +0000 ]


We all need to write down 2 types of goals….
As professional advisors we are used to getting the job done, on time, for our clients. But how accountable are we to our own practice development and marketing projects? It may be awkward for us to put on a sales professional hat. But the best salespeople write down 2 types of goals for themselves [...]...

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[ Wed, 13 Jun 2007 17:48:06 +0000 ]


Marketing time management for more prospects….
I just came out with new two new audio-books, SALES MOMENTUM: Meet more prospects who’ll close themselves & WEB MARKETING 2.0: Market yourself like Craigslist, YouTube, & eBay. My next audio-book will elaborate on my attached 5-minute podcast, MARKETING TIME MANAGEMENT.  I describe how to develop the 3 marketing habits (also described in SALES MOMENTUM). Download Standard [...]...

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[ Wed, 13 Jun 2007 17:39:47 +0000 ]


Stay on top of your competition, research trends
Currency is about staying current.  In less than 3 minutes, my podcast walks you through the quickest & easiest (& free) way to stay on top of your market’s currents: trends, forces, lingo, competition, and more! Download Standard Podcasts...

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[ Wed, 13 Jun 2007 17:32:50 +0000 ]


Make better use of your Organization Memberships..
As a professional, you probably belong to many business, civic, and charity organizations. It’s a great way to build relationships: Those you meet can turn into clients, referral sources, and other strategic relationships. It’s also a great way to learn about what’s going on and to give back to your Community. But being [...]...

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[ Fri, 11 May 2007 18:14:28 +0000 ]


Get targeted mailing/call lists at no cost…
I recorded this tidbit as I was driving back from two clients.  My advice helped both with their next regular mailing.  In this podcast I give you those 2 tips and a way to get targeted mailing lists … AT NO COST! If you’ve used this resource, feel free to post your comments and share your [...]...

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[ Thu, 12 Apr 2007 18:05:49 +0000 ]


Is your ad doing what you want it to?
Advertisements - be in printed, audio (radio), video (tv) - or any other collaterals should achieve your goal. Some marketing collaterals are meant to position your brand with the right target community. Others are meant to actively generate leads right away.My latest podcast quickly talks about the two types of focus an ad, [...]...

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[ Thu, 29 Mar 2007 14:20:56 +0000 ]


Got too much clutter? Before you clean house…..
I’m a clutter maven. I like messy offices. But you don’t have follow my lead there. I can appreciate organization, cleanliness, and the whole bit… BUT… BEFORE YOU CLEAN HOUSE… MAKE SURE YOU NEVER THROW THESE 2 THINGS OUT!!! 1) These free little plastic things hardly take up any room… but just when you need one, [...]...

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[ Sun, 18 Mar 2007 19:44:45 +0000 ]


Make your networking time more effective……
Most lawyers, accountants, financial planners, and other advisors who go to networking events and tradeshows tend to blend in with all the other lawyers, accountants, financial planners, et al. How can we stand out, be remembered, provoke questions, and appeal to those who want a distinctive business advisor? You don’t have to change [...]...

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[ Sun, 18 Mar 2007 19:28:53 +0000 ]


The BEST movie on {marketing} strategy I’ve seen..
Ever wonder how Bush won … “again”? No president has ever been re-elected with such low approval ratings. All it took was the right strategy… a new documentary DVD reveals how it happened through candid interviews from both sides. Personal brand marketing strategy goes hand-in-hand with political campaign strategy! In my audiobook INSTANT BUZZ, I [...]...

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[ Sat, 24 Feb 2007 21:32:46 +0000 ]


The BEST movie on {marketing} strategy I’ve seen..
Ever wonder how Bush won … “again”? No president has ever been re-elected with such low approval ratings. All it took was the right strategy… a new documentary DVD reveals how it happened through candid interviews from both sides. Personal brand marketing strategy goes hand-in-hand with political campaign strategy! In my audiobook INSTANT BUZZ, I [...]...

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[ Sat, 24 Feb 2007 21:32:46 +0000 ]


Anecdote: Financial planner defines his Community
In the attached podcast, I’m coming back from a 2nd meeting I had a with a financial planner… I recorded the Anecdote: Adversity/Aspiration: The financial planner was going after the typical “wealthy business owner” market. He wanted to make his marketing efforts more effective. He knew his marketing wasn’t focused, but didn’t know exactly [...]...

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[ Sat, 24 Feb 2007 06:17:30 +0000 ]

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