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4 Things You must Do To Succeed:

First an apology to my blog readers and my podcastlisteners.I madea promise to myself that I will podcastatleast 6 days a week and I missed yesterday.I am working on a project with my mentor andi had to complete certain things which I wasfalling behind.Now that I am almost complete, I thought Ido today's podcast without wasting any moretime.Would you be interested in doing the four thingsyou need to succeed?Here they are:a. Do you have an arresting story which captivatesyour prospects and clien...

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[ Thu, 07 Dec 2006 04:08:19 GMT ]

3 Steps To An Unending Flow Of Clients ?

Tags&Social Bookmarking LinksTechnorati Tags:copywriter,copywriting+services,marketing+consultant,small+business+marketingBackflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz...

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[ Tue, 05 Dec 2006 02:51:57 GMT ]

4 More Ways To Make Your Clients Stick With You For Life ?

Tags&Social Bookmarking LinksTechnorati Tags:copywriter,copywriting+services,marketing+consultant,small+business+marketingBackflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz...

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[ Mon, 04 Dec 2006 02:13:04 GMT ]

5 Ways To Make Your Clients Stick With You For Life ?

Tags&Social Bookmarking LinksTechnorati Tags:copywriter,copywriting+services,marketing+consultant,small+business+marketingBackflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz...

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[ Sun, 03 Dec 2006 01:46:16 GMT ]

3 Simple Steps To Identify Your Dream Client?

3 Simple Steps To Identify Your Dream Client? Or How to identify your dream target market? Would you like to identify your dream client in 3 simple steps ? a. Identify Your Thirsty Crowd. This is the group of people who has a problem and looking for ways to solve it. If you do this right, you are way, way ahead of others. b. Find out if they can spend on your solution. Let me give an example: Let us assume you sell How To Get Good Grades?. What will happen if you sell it to the stud...

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[ Fri, 01 Dec 2006 01:57:54 GMT ]

3 Decisions To Convert A So- So Business Into A Thriving Business?

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 3 Decisions To Convert A So- So Business Into A Thriving Business? Here are three strategies you can implement to make your business a thriving one in the year 2007. a. Decide exactly what you want. More concrete, decide on the exact numbers you would like to achieve. Your goals should be SMART. Specific Measurable Acceptable Realistic Timebound b...

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[ Thu, 30 Nov 2006 03:02:10 GMT ]

Do You Use This One Simple Gesture?

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Do You Use This One Simple Gesture? An propel your profits to the stratosphere? Hey have you heard about Joe Girard ? He holds the guiness record for the greatest number of cars sold. He sold them face to face. Belly button to belly button. Would you like to know how he achieved it? Much better would you like to replicate it? As we enter this hol...

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[ Wed, 29 Nov 2006 02:09:35 GMT ]

2 Ways To Make Your Marketing Materials Sing

A small quiz before I start: How many of you have seen boring, beat me to death brochures, inserts and sales pages that talk about "Me ME , MEE" Here is my 2 simple ways you can make your marketing materials sing and stand apart: a. Write your sales material in your customers point of view. Let me tell you a secret. She doesn't care the hoot about how long you are in business and how big you are and the awards you won. b. Rain them with benefits: All she cares about is what she is ...

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[ Tue, 28 Nov 2006 03:06:08 GMT ]

3 Core Success Principles?

I am going to list 3 core success principlesthat would propel you, your business andeverything you are associated with.1. Set Goals&Conquer The World.What are your goals for the year 2006?How many of them have you achieved?What's your goal for the month of November?What about December?Do you have them written down to be achieved?Think about it.2. Pre- Qualify to Eliminate Tirekickers.The whole world is my market.Did you say that?Welcome Sam Walton :)Do you have your market properly niched down t...

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[ Sun, 26 Nov 2006 03:14:04 GMT ]

Kill Your Competition By Being A Friend

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Kill Your Competition By Being A Friend By being a friend to your clients. How? a. Mail them often giving them useful information that they can use. b. Treat them as family. You don't want shove stuff with your family right? I am reminded of David Ogilvy saying: "Your customer is not a moron. She is your wife" Food for thought, eh? c. Give them ...

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[ Mon, 27 Nov 2006 02:41:04 GMT ]

Risk Takers Only - Two Tactics For Service Professionals

This is meant for service professionals only,but others can also use it with a littlebit of ingenuity.If you are a service professional, you cantake a huge risk by working only with referredclients.What this means to you is:a. You get to work with the cream of the cropclients.b. Since they come to you thru referrals, thequality of the clients will be great qualityin terms of payment of fees.But there is a downside to it too.If you don't have a proper referral system,this is not a risk worth taki...

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[ Sat, 25 Nov 2006 05:34:29 GMT ]

Would You Dare Doing This?

Would You Dare Doing This?Before I launch the day's podcast let methank every one of the listeners to mypodcast&my blog readers.If you are subscribed to any lists at all you'llbe flooded with the Thanksgiving emails.I received a ton of those.One was from Mike Morgan, stood out from the rest andI'm going to make a habit out of it.He swapped his copywriting services with apersonal coach for personal coaching.It seems, she taught him to write 5 thingshe is grateful about every day.He went on to lis...

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[ Fri, 24 Nov 2006 05:37:23 GMT ]

How To Have A Carefree 2007?

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: How To Have A Carefree 2007? 2007 is close at hand. Do you want it to be carefree as well as profitable? Does the two go together? At all? Yes, it will. Here are a 5 question tune up you can use right now to create a step by step system you can set up to make it happen: 1. Do you have a system in place to get prospects to come to your door or t...

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[ Tue, 21 Nov 2006 15:52:01 GMT ]

Who Else Wants To Be A Celebrity?

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Who Else Wants To Be A Celebrity? This is the podcast for those who don't have time to sit thru a 53 minute pitchfest. If you wanna be a celebrity in your chosen industry, here's a 3 Step Simple Way you can do right away. 1. Anoint yourself an expert. You want an official to do that ? Let me do it for you. "I hereby anoint John Doe the recognis...

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[ Mon, 20 Nov 2006 15:55:17 GMT ]

Do You Use These 3 No Cost Ways To Improve Your Profits?

How many of you would be interested to increase profits without paying anything for it? I could see many hands raising. I thought so. Let's dive right in: 1. Bring The Dead Back To Life: How? Dust off your past clients who purchased from you and contact them. Give them a special offer to welcome back to the fold. 2. Contact The Herd: Dan Kennedy the legendary marketing consultant calls his target market a herd. He keeps them fed you know. Contact your customers offer them a "Custome...

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[ Sun, 19 Nov 2006 16:37:25 GMT ]

How To Get More Of...

Do you want to get more of : Rabid Fans who consume everything you sell? Ferocious ambassadors who carry your flag? Die hard enthusiasts who does all the selling for you? Then give. But what to give, you may ask. Let's assume you are selling, Elvis Presley memorabilia on the web. Can I give it away? Nah. Babah. Nah. Give them a report on: "The Top 29 Ways To Get All The Elvis Presley Memorabilia For 71% Less Than Others Pay For It." Do you think your clients will get it from you? D...

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[ Sat, 18 Nov 2006 03:12:03 GMT ]

Are You In Love With...?

Are You In Love With...? This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Are you in love with your clients? Or more appropriate: Do your clients love you? How to fall in love with your clients? You want the simple answer: Focus. Focus on their problems, desires & wants. Come up with solutions. And educate them. ...

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[ Fri, 17 Nov 2006 04:25:53 GMT ]

Do You Consume?

Do You Consume? Let's say you are selling pet food by mail. How long do you want them to buy from you? Forever right? Yes. Now when your client recieves it, normal marketers will send them stuff shouting Buy Me. Buy Me. You are different right? What you do is give them useful information that not only reassures them but also gives them much more technical info, that's useful to him/her. Since you do the educating part, who do you think will get favorable response the next time yo...

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[ Thu, 16 Nov 2006 01:22:28 GMT ]

4 Steps To Rip Your Competition

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 4 Steps To Rip Your Competition Would you like to shred your competition to pieces? Would you like to dominate your market? Would you like to be the "Go To Guy/Gal" in your market? Interested? I thought so. a. Have a product or service that your market wants. b. Create a compelling sales message. c. Offer your clients something they can get nowhe...

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[ Wed, 15 Nov 2006 02:06:26 GMT ]

Do You Up It Lately?

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Do You Up It Lately? When your client buys something from you she is ready to buy some more. Studies indicate that marketers can get up to 60% to buy the Upsell. Fun is: The upsell is not mentioned in the sales copy and it got introduced out of the blue on the order page. So do you up it lately? Do you have anything in place? If you do, do you u...

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[ Mon, 13 Nov 2006 02:36:51 GMT ]

Do You Have Guts?

This is a podcast for those who don't have the time to sit thru a 53 minute pitchfest. The idea I am giving you on today's podcast can double your sales & quintuple your profits starting in just 15 minutes from now. Interested? I thought so. Let's say you sell your course for $97 + $9.95 for shipping. Or say, you sell a digital download for $97. Now I want you to do this. Next time some one is ready to buy, tell her: "Pay me the shipping cost, I'll send it to you. Read it. Devour it...

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[ Sun, 12 Nov 2006 03:07:10 GMT ]

7 Shots You Can Take To Surefire Success - Part 2

This is 2nd and final part: d. Conduct surveys from time to time. Ask them what they want. Then give it to them. e. Conduct fire-sales. Give them a good discount. Call it a "Preferred Customer Special" f. Follow up with your clients by phone, post cards, may be a teleseminar in a topic of interest to them. g. Teach them to consume what you sell. Create systems for your clients and you can laugh all the way to the bank. h. Stand behind your product 100% If they don't like it refun...

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[ Sat, 11 Nov 2006 04:06:08 GMT ]

7 Shots You Can Take To Surefire Success

This is your friendly neighbourhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: 7 Shots You Can Take To Surefire Success a. Test everything you do. Create two landing pages. Test two headline. Test two different offers. Test.Test.Test. b. Install A Referral System in place. Call it a different name. c. Keep in touch with your market by way of newsletters, ezines or just a How do you do? Something to remind them that you are ...

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[ Fri, 10 Nov 2006 05:18:23 GMT ]

How Many Legs Do You Have?

This is your friendly neighbourhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: How Many Legs Do You Have? How many do I have ? 3 and growing. How? I create & market info products. I have an ebay business going on the part time. I write copy for others. Besides being a full time Dad. I take my son to school everday. He's in his kindergarten school. I spend time with him when he wants to. Hey I'm digressing. So how many l...

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[ Thu, 09 Nov 2006 05:56:28 GMT ]

Popsy 3 Makes You Green!

Popsy 3 Makes You Green! No. Not with envy! But more of the green back. Interested. I thought so. a. Give a 100% no questions asked, no hassles money back guarantee. Worried people taking advantage of you? Don't worry. 95% wont do that. Rest of the 5% are tirekickers anyway and they'll do no good anyway. To you. To themselves. Or to any one for that matter. b. Become the authority for the industry or your niche. Who anointed you? You. Will anyone object? No. As long as you know wha...

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[ Wed, 08 Nov 2006 05:45:12 GMT ]

Five Simple Things You Can Do To Increase Profits Now!

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Five Simple Things You Can Do Now To Increase Profits Now! Here they are: a. Follow up with your prospects/ buyers? b. Use direct mail, telephone calls & website to attract clients. c. Give a money back guarantee to everything you sell. d. Create a referral system to attract more clients at lesser cost. e. Run a survey among your clients to find ou...

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[ Tue, 07 Nov 2006 04:55:46 GMT ]

Do you do all three?

Do you do all three? copywriter, copywriting, copy writing, marketing consultant This is your friendly neighbourhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Do you do all three? Over the past several days, we went thru the only three ways to increase your bottomline. Let me recap it: 1. Sell to more people. 2. Sell them more 3. Sell them many times. Know what almost 90% of small business & web based businesses concent...

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[ Mon, 06 Nov 2006 05:46:24 GMT ]

Do You Get Help From Graham Bell?

This is your friendly neighbourhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Do you follow up? I am taking a break on the 5 part serial : How To Improve Your Bottomline? I'll post the 4th part of 5 part series tomorrow. Let's jump right in today's podcast. The client shows up. She buys something with you. She's happy. You are happy. What do you do now? Looking to how you can get your next client? Rushing to chase the ...

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[ Sat, 04 Nov 2006 04:10:25 GMT ]

Do you want fries with that?

This is your friendly neighbourhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Do you want fries with it? This is part 3 of 5 part series on How To Inprove Your Bottom Line? Ever been to Mcdonalds? Ever ordered a Burger? Do you remember what the order taker asked you? "Do you want fries with that Sir?" That's an upsell. But it's so ingrained in their system, now no one would go for the burger alone. Do you do that in you...

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[ Fri, 03 Nov 2006 06:08:48 GMT ]

Do you possess it?

This is Edward your friendly neighborhood copywriter and marketing consultant coming to you with todays version of podcast titled : Do you have it? Today you'll identify a basic requirement to success in anything you do in your life. It separates the doers from talkers. It separates the whiners from winners. it separates the winners from losers. It is so vital, that it can make or break you. Do you want to know what that is? It's called a winning mindset. Do you possess it? If not, ...

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[ Tue, 31 Oct 2006 03:03:07 GMT ]

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