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Trumix.com : Podcast : Variety : Unknown

The Market Research Podcast

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Language: English
Category: Variety / Unknown
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Produced By: B2B International Ltd - Market Research Specialists


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Podcast: Using Market Intelligence - Part 2 of 3
Following on from last weeks podcast - today we have part 2 of our 3 part podcast on Using Market Intelligence. The podcast dicusses ways in which marketing intelligence and competitive intelligence can be used to add value to a business, and is based on a white paper written by Matthew Harrison (Director B2B [...]...

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[ Mon, 06 Oct 2008 11:18:46 +0000 ]


Podcast: Using Market Intelligence - Part 1 of 3
Today we launch the first in a three-part podcast. The podcast dicusses ways in which marketing intelligence and competitive intelligence can be used to add value to a business. The podcast is based on a white paper written by Matthew Harrison (Director B2B International) and Julia Cupman (Business Development Manager B2B International USA). The [...]...

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[ Mon, 29 Sep 2008 08:23:32 +0000 ]


Podcast: Advertising Amongst SMEs - Part 2 of 2
Following on from last week’s podcast, today we have part two of our “advertising amongst SMEs” podcast. The podcast draws together the findings of a recently commissioned study of 245 small and medium enterprises (SME) throughout the UK to give a deeper understanding of how b2b advertising works. There are over a thousand classifications of [...]...

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[ Mon, 22 Sep 2008 17:06:35 +0000 ]


Podcast: Advertising Amongst SMEs - Part 1 of 2
This podcast draws together the findings of a recently commissioned study of 245 small and medium enterprises (SME) throughout the UK to give a deeper understanding of how b2b advertising works. There are over a thousand classifications of SMEs and many of these operate small shops or cafes. These have been excluded from this survey [...]...

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[ Mon, 15 Sep 2008 12:11:20 +0000 ]


Podcast: Getting People To Switch
“Getting People To Switch” is our latest podcast to be taken from the B2B International white paper series. The white paper was written by B2B Director Paul Hague. What does make people switch? What is it that makes someone change their mind or their behaviour? These are crucial questions to any marketer and particularly baffling [...]...

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[ Mon, 08 Sep 2008 06:03:17 +0000 ]


Questionnaire Design - Chapter 11
And so we come to the final chapter in our serialised audio book Questionnaire Design by Paul Hague. This final chapter gives the listener many “examples of questions”. Over the past weeks we have been publishing a chapter of the audio book every Monday. Alongside the audio book, “Questionnaire Design” is also being published [...]...

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[ Mon, 25 Aug 2008 08:29:00 +0000 ]


Questionnaire Design - Chapter 10
Here we have Chapter 10 of Questionnaire Design, our new free audio book from Paul Hague. This chapter looks at more “sepcial questionnaires”, such as those used in self completion surveys. Over the past weeks we have been publishing a chapter of the audio book every Monday. Alongside the audio book, “Questionnaire Design” is also [...]...

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[ Mon, 11 Aug 2008 09:42:48 +0000 ]


Questionnaire Design - Chapter 9
Today we publish Chapter 9 of our new free audio book, Questionnaire Design. The chapter is called “getting the questionnaire right” as covers the use of software for developing questionnaires, along with the importance of piloting a questionnaire. Over the coming weeks each chapter of the audio book will be published for free, exclusively at [...]...

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[ Mon, 04 Aug 2008 13:46:12 +0000 ]


Questionnaire Design - Chapter 8
Chapter 8 of our new free audio book, Questionnaire Design, is published here today. The chapter focuses on “the layout of the questionnaire”.  To quote the chapter itself: “A questionnaire is a working document. It presents the questions as well as the place and space to record the answers. Thought needs to be [...]...

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[ Mon, 28 Jul 2008 08:28:39 +0000 ]


Questionnaire Design - Chapter 7
Today we publish Chapter 7 of our new free audio book, Questionnaire Design. This week’s chapter discusses the importance that “interviewer instructions” play in administered interviews. Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio book, “Questionnaire Design” is [...]...

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[ Mon, 21 Jul 2008 09:44:38 +0000 ]


Questionnaire Design - Chapter 6
Today we publish Chapter 6 of our new free audio book, Questionnaire Design. This week’s chapter discusses “Framing The Questions”, and how important the wording of a particular question is. Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio [...]...

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[ Mon, 14 Jul 2008 08:44:30 +0000 ]


Questionnaire Design - Chapter 1
It’s here at last - the new free audio book on “Questionnaire Design”! The book was written by Paul Hague, CEO of B2B International. Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio book, “Questionnaire Design” is also being [...]...

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[ Mon, 09 Jun 2008 13:23:57 +0000 ]


Marketing and Selling To Chinese Companies - Part 3 of 3
This weeks podcast is the third and final instalment of B2B International’s latest podcast series “Marketing & Selling to Chinese Companies”. The podcast is a 3-part series, with the part 2 being posted last week, and part 1 being posted the week before. Don’t forget to come back next Monday for the first part of [...]...

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[ Mon, 02 Jun 2008 08:55:30 +0000 ]


Marketing and Selling To Chinese Companies - Part 2 of 3
Today we publish the second part of B2B International’s latest podcast series “Marketing & Selling to Chinese Companies”. The podcast is a 3-part series, with the final instalment being published next Monday. If you haven’t already heard it, you can listen to part one by clicking here. For more information on this area or [...]...

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[ Tue, 27 May 2008 09:08:14 +0000 ]


Marketing and Selling To Chinese Companies - Part 1 of 3
The question of how to market and sell to companies based in China is one that is debated endlessly by foreign companies seeking to profit from the huge potential of the country. Views expressed by businesspeople claiming to know the secret of success in China vary wildly, from those (generally newcomers) who say that [...]...

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[ Mon, 19 May 2008 13:12:33 +0000 ]


A Practical Guide To Market Research - Chapter 10 - Reporting and Communicating Findings
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. This chapter covers: • The way that market researchers make data accessible through the use of table, charts and text.• Planning a report so that it fulfils the requirements of the research sponsor by meeting the [...]...

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[ Mon, 02 Jul 2007 08:52:08 +0000 ]


A Practical Guide To Market Research - Chapter 9 - Turning Data Into Findings
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. This chapter covers: • Things to think about at the outset that will help the analysing of quantitative data.• How to analyse and interpret quantitative data. • Different types of quantitative data including ordinal and categorical data. • [...]...

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[ Mon, 25 Jun 2007 14:24:08 +0000 ]


A Practical Guide To Market Research - Chapter 8 - An Introduction To Questionnaire Design
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. This chapter covers: • The key principles of designing effective questionnaires.• How to formulate meaningful questions.• The use of structured, semi-structured and unstructured questionnaires in different types of research design. • The three most important types of [...]...

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[ Mon, 18 Jun 2007 08:12:54 +0000 ]


A Practical Guide To Market Research - Chapter 7 - Introduction To Sampling
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. This chapter covers: • The important terms and definitions that are used in sampling. • The use of the two main types of sampling methods – random samples and quota samples. • How to match the sample plan [...]...

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[ Tue, 12 Jun 2007 08:39:24 +0000 ]


A Practical Guide To Market Research - Chapter 6 - Introduction To Quantitative Research
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. This chapter covers: • The use of quantitative research for customer satisfaction measurement, customer segmentation and measuring customer attitudes. • The three main methods of quantitative research – direct measurement, self-completion surveys and interviewing. • The role [...]...

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[ Mon, 04 Jun 2007 12:58:14 +0000 ]


A Practical Guide To Market Research - Chapter 5 - Introduction To Qualitative Research
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.This chapter covers:• Qualitative research techniques and in particular focus groups, depth interviews and observation• How to use qualitative tools for exploring and evaluating concepts and ideas.• The advantages and disadvantages of the different qualitative [...]...

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[ Tue, 29 May 2007 13:58:43 +0000 ]


A Practical Guide To Market Research - Chapter 4 - An Introduction to Research Methodologies
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.This chapter covers:• Where you can use desk research and the most important sources of secondary data.• The application of quantitative research in measuring consumers’ use of products, their attitudes to products, the launch of [...]...

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[ Mon, 21 May 2007 09:04:05 +0000 ]


A Practical Guide To Market Research - Chapter 3 - Research Design
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. This chapter covers: • The building blocks of intelligence – which includes secondary as well as primary data. • The applications for qualitative and quantitative research. • How to match the research design to the research method. • [...]...

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[ Tue, 15 May 2007 08:44:27 +0000 ]


A Practical Guide To Market Research - Chapter 2 - Research Objectives
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. This chapter covers: • How market research can be used to help organisations grow by finding new markets for their products or new products for their markets. • How to separate out the aims of market [...]...

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[ Tue, 08 May 2007 08:43:42 +0000 ]


A Practical Guide To Market Research - Chapter 1 - The Basics Of Market Research
 Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. This chapter covers:• The role of market research in helping business decisions through the  systematic and objective collection of data. • The applications of market research and how many studies are to help [...]...

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[ Mon, 30 Apr 2007 08:57:13 +0000 ]


The Questionnaire In Postal Research
Following on from last weeks podcast, today we discuss the questionnaire in postal research and ways in which response rate can be improved. For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought [...]...

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[ Mon, 23 Apr 2007 08:29:05 +0000 ]


Using Postal Surveys In Industrial Research
This podcast considers the topic of using postal surveys in industrial research. In doing this, it looks at where they will work and where not, and factors affecting the response rate. For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, [...]...

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[ Mon, 16 Apr 2007 08:32:10 +0000 ]


Making Your Ads Work Harder
This podcast considers the topic of making your ads work harder. In doing this, it looks at how market research can improve the effectiveness of your advertising. If you have found this podcast to be of use, why not have a look at our podcast on ‘making the promotional pound go further’. For more information on this [...]...

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[ Tue, 10 Apr 2007 13:43:19 +0000 ]


Assessing A Sales Area’s Potential
This podcast considers the topic of assessing a sales areas potential. In doing this, it covers the folling areas: - Directories - By association - Employment statistics - Population statistics - Fieldwork If you have found this podcast to be of use, why not have a look at our podcast on ‘the problem with price’. For more information on this area or [...]...

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[ Mon, 02 Apr 2007 09:20:36 +0000 ]


Nursing The Chairman’s Baby
How far can market research help to evaluate the potential of industrial innovation? Here we look at the strengths and weaknesses of its possible contribution: specially for marketers under threat of innovation-by-imposition. If you have found this podcast to be of use, why not have a look at our podcast called ‘beyond customer satisfaction’. For more information [...]...

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[ Mon, 26 Mar 2007 08:43:25 +0000 ]

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