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The Market Research Podcast

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The Market Research Podcast in a creation of B2B International who specialises in carrying out ad-hoc business to business research that is custom designed for our clients needs. As our name suggests we have carried out research in most industrial sectors with experience spanning all corners of the globe.


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Podcast: Measuring Staff Satisfaction - Part 2 of 2
Following on from our last podcast - this week we have the second of two parts of our podcast that discusses the importance of staff satisfaction. This podcast looks at the importance of measuring and maintaining staff satisfaction, and the impact that this has other areas of a business. The podcast is based upon a [...]...

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[ Mon, 15 Jun 2009 09:29:47 +0000 ]


Podcast: Measuring Staff Satisfaction - Part 1 of 2
“Few would argue that the most valuable resource of any organisation is its people. Staff well-being and their level of satisfaction has been found to directly impact on organisational performance and ultimately organisational success; dissatisfied staff are unlikely to foster a satisfied customer base, and dissatisfied customers directly impact on the bottom line. Thus, measurement [...]...

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[ Mon, 01 Jun 2009 10:12:53 +0000 ]


Podcast: Measuring Return On Investment Of Market Research
Ensuring that money is being well spent is always imperative in business - even more so in such frugal times as these. Measuring return on investment can be fairly straightforward on certain occasions. Investments on tangible things (such as stocks, shares, products, etc) can be measured by the amount invested against the amount gained [...]...

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[ Tue, 26 May 2009 11:24:13 +0000 ]


Podcast: Research As An Aid To Optimum Pricing
2009 is already being billed as a ‘difficult year’ due to the global financial crisis - in times like these, ensuring that you have the correct pricing strategy is as important as ever. This podcast looks at how research can aid companies in ensuring they are offering the most optimum price to their customers [...]...

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[ Mon, 26 Jan 2009 09:57:53 +0000 ]


Podcast: The When & How of Using Distributors
This weeks podcast discusses the importance of distributors, and how and when they should be used. We cover the pros and cons of using distributors, how to spot the good ones, and how to steer clear of the not so good. This is the last podcast of 2008!Β  Thank you all for another very successful [...]...

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[ Mon, 15 Dec 2008 20:08:26 +0000 ]


Podcast: Loyalty – How To Win Devotion From Your Customers
Today we look at the importance of customer loyalty, and how to attain the best levels of customer loyalty in your business. Ensuring that your customers are not only satisfied, but extremely satisfied, has become increasingly more important in today’s current economic climate as purse strings tighten, and customers become ever more frugal. The podcast [...]...

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[ Mon, 08 Dec 2008 14:21:20 +0000 ]


Podcast: The Art Of The Brief
This week’s podcast covers the design of one of the most important steps in the research process - the brief.  Without an adequate brief, it can be difficult to design a piece of research that fully meets a project’s needs - a project can only be as good as the brief that it stems from.  [...]...

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[ Mon, 01 Dec 2008 15:03:51 +0000 ]


Podcast: Image Research In Industrial Marketing
What is a good image? This depends entirely on what face the management of the company wants to project. The BSC may find it advantageous to be seen as a big manufacturer of steel plate. This image of size may place them in a position to compete for very latest orders at home and overseas. [...]...

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[ Mon, 10 Nov 2008 10:22:13 +0000 ]


Podcast: Identifying The Driving Forces Of Your Business
This week’s podcast discusses how to “identify the driving forces of your business”.  The posdcast dicsusses the basic premise that: “a company’s core competences can be defined as the activities for which resources are deployed in such a way that they achieve a differential and sustainable competitive advantage in the marketplace.” As part of the podcast we [...]...

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[ Mon, 03 Nov 2008 11:34:49 +0000 ]


Podcast: Sharpening The Distributor Network
This week’s podcast discusses the issue of ensuring that distribution networks are running in tip-top condition. The podcast describes how to identify weaknesses in your distributor network and what to do in order to rectify those weaknesses. The podcast is based on an article from B2B International’s article series. For more information on this area or [...]...

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[ Mon, 27 Oct 2008 11:25:53 +0000 ]


Podcast: Pricing Research - What Do Our Customers Value?
Another week, another brand new podcast from B2B International… This week’s slice of audio insight is on the topic of pricing - a subject that’s of high importance in the current economic climate. Knowing where to position your product or service price-wise is key to staying competitive in rockier times. However, price competition doesn’t simply [...]...

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[ Mon, 20 Oct 2008 08:54:59 +0000 ]


Podcast: Using Market Intelligence - Part 3 of 3
Here we have the final part (3 of 3) of our podcast on Using Market Intelligence. The podcast dicusses ways in which marketing intelligence and competitive intelligence can be used to add value to a business, and is based on a white paper written by Matthew Harrison (Director B2B International) and Julia Cupman (Business [...]...

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[ Mon, 13 Oct 2008 10:39:06 +0000 ]


Podcast: Using Market Intelligence - Part 2 of 3
Following on from last weeks podcast - today we have part 2 of our 3 part podcast on Using Market Intelligence. The podcast dicusses ways in which marketing intelligence and competitive intelligence can be used to add value to a business, and is based on a white paper written by Matthew Harrison (Director B2B [...]...

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[ Mon, 06 Oct 2008 11:18:46 +0000 ]


Podcast: Using Market Intelligence - Part 1 of 3
Today we launch the first in a three-part podcast. The podcast dicusses ways in which marketing intelligence and competitive intelligence can be used to add value to a business. The podcast is based on a white paper written by Matthew Harrison (Director B2B International) and Julia Cupman (Business Development Manager B2B International USA). The [...]...

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[ Mon, 29 Sep 2008 08:23:32 +0000 ]


Podcast: Advertising Amongst SMEs - Part 2 of 2
Following on from last week’s podcast, today we have part two of our “advertising amongst SMEs” podcast. The podcast draws together the findings of a recently commissioned study of 245 small and medium enterprises (SME) throughout the UK to give a deeper understanding of how b2b advertising works. There are over a thousand classifications of [...]...

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[ Mon, 22 Sep 2008 17:06:35 +0000 ]


Podcast: Advertising Amongst SMEs - Part 1 of 2
This podcast draws together the findings of a recently commissioned study of 245 small and medium enterprises (SME) throughout the UK to give a deeper understanding of how b2b advertising works. There are over a thousand classifications of SMEs and many of these operate small shops or cafes. These have been excluded from this survey [...]...

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[ Mon, 15 Sep 2008 12:11:20 +0000 ]


Podcast: Getting People To Switch
“Getting People To Switch” is our latest podcast to be taken from the B2B International white paper series. The white paper was written by B2B Director Paul Hague. What does make people switch? What is it that makes someone change their mind or their behaviour? These are crucial questions to any marketer and particularly baffling [...]...

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[ Mon, 08 Sep 2008 06:03:17 +0000 ]


Questionnaire Design - Chapter 11
And so we come to the final chapter in our serialised audio book Questionnaire Design by Paul Hague. This final chapter gives the listener many “examples of questions”. Over the past weeks we have been publishing a chapter of the audio book every Monday. Alongside the audio book, “Questionnaire Design” is also being published [...]...

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[ Mon, 25 Aug 2008 08:29:00 +0000 ]


Questionnaire Design - Chapter 10
Here we have Chapter 10 of Questionnaire Design, our new free audio book from Paul Hague. This chapter looks at more “sepcial questionnaires”, such as those used in self completion surveys. Over the past weeks we have been publishing a chapter of the audio book every Monday. Alongside the audio book, “Questionnaire Design” is also [...]...

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[ Mon, 11 Aug 2008 09:42:48 +0000 ]


Questionnaire Design - Chapter 9
Today we publish Chapter 9 of our new free audio book, Questionnaire Design. The chapter is called “getting the questionnaire right” as covers the use of software for developing questionnaires, along with the importance of piloting a questionnaire. Over the coming weeks each chapter of the audio book will be published for free, exclusively at [...]...

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[ Mon, 04 Aug 2008 13:46:12 +0000 ]


Questionnaire Design - Chapter 8
Chapter 8 of our new free audio book, Questionnaire Design, is published here today. The chapter focuses on “the layout of the questionnaire”.  To quote the chapter itself: “A questionnaire is a working document. It presents the questions as well as the place and space to record the answers. Thought needs to be [...]...

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[ Mon, 28 Jul 2008 08:28:39 +0000 ]


Questionnaire Design - Chapter 7
Today we publish Chapter 7 of our new free audio book, Questionnaire Design. This week’s chapter discusses the importance that “interviewer instructions” play in administered interviews. Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio book, “Questionnaire Design” is [...]...

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[ Mon, 21 Jul 2008 09:44:38 +0000 ]


Questionnaire Design - Chapter 6
Today we publish Chapter 6 of our new free audio book, Questionnaire Design. This week’s chapter discusses “Framing The Questions”, and how important the wording of a particular question is. Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio [...]...

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[ Mon, 14 Jul 2008 08:44:30 +0000 ]


Questionnaire Design - Chapter 1
It’s here at last - the new free audio book on “Questionnaire Design”! The book was written by Paul Hague, CEO of B2B International. Over the coming weeks each chapter of the audio book will be published for free, exclusively at The Market Research Podcast. Alongside the audio book, “Questionnaire Design” is also being [...]...

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[ Mon, 09 Jun 2008 13:23:57 +0000 ]


Marketing and Selling To Chinese Companies - Part 3 of 3
This weeks podcast is the third and final instalment of B2B International’s latest podcast series “Marketing & Selling to Chinese Companies”. The podcast is a 3-part series, with the part 2 being posted last week, and part 1 being posted the week before. Don’t forget to come back next Monday for the first part of [...]...

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[ Mon, 02 Jun 2008 08:55:30 +0000 ]


Marketing and Selling To Chinese Companies - Part 2 of 3
Today we publish the second part of B2B International’s latest podcast series “Marketing & Selling to Chinese Companies”. The podcast is a 3-part series, with the final instalment being published next Monday. If you haven’t already heard it, you can listen to part one by clicking here. For more information on this area or [...]...

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[ Tue, 27 May 2008 09:08:14 +0000 ]


Marketing and Selling To Chinese Companies - Part 1 of 3
The question of how to market and sell to companies based in China is one that is debated endlessly by foreign companies seeking to profit from the huge potential of the country. Views expressed by businesspeople claiming to know the secret of success in China vary wildly, from those (generally newcomers) who say that [...]...

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[ Mon, 19 May 2008 13:12:33 +0000 ]


A Practical Guide To Market Research - Chapter 10 - Reporting and Communicating Findings
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. This chapter covers: • The way that market researchers make data accessible through the use of table, charts and text.• Planning a report so that it fulfils the requirements of the research sponsor by meeting the [...]...

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[ Mon, 02 Jul 2007 08:52:08 +0000 ]


A Practical Guide To Market Research - Chapter 9 - Turning Data Into Findings
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. This chapter covers: • Things to think about at the outset that will help the analysing of quantitative data.• How to analyse and interpret quantitative data. • Different types of quantitative data including ordinal and categorical data. • [...]...

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[ Mon, 25 Jun 2007 14:24:08 +0000 ]


A Practical Guide To Market Research - Chapter 8 - An Introduction To Questionnaire Design
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International. This chapter covers: • The key principles of designing effective questionnaires.• How to formulate meaningful questions.• The use of structured, semi-structured and unstructured questionnaires in different types of research design. • The three most important types of [...]...

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[ Mon, 18 Jun 2007 08:12:54 +0000 ]

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