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Claritas Podcasts - Adding Intelligence to Information

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Interview with BMW's Market Representation Manager, Linda Raymond

Ms. Raymond, Market Representation Manager for BMW, discusses how the automobile company successfully employs the use of its Primary Market Area Analysis (PRIMAA) marketing system and how PRIZM NE has worked within that approach. This interview was recorded at the Claritas 2007 Precision Marketing Conference....

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[ Wed, 10 September 2007 06:00:00 PST ]

Interview with Arizona Republic's Director of Data Management, Greg Bright

Mr. Bright, Director of Data Management for the Arizona Republic, took time to discuss, among other things, how the Arizona Republic utilizes PRIZM NE to help in its ongoing efforts to acquire new subscribers. This interview was recorded at the Claritas 2007 Precision Marketing Conference....

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[ Wed, 10 September 2007 06:00:00 PST ]

Interview with SunTrust Bank's Vice President of Marketing Analytics, Dan Gajewski and Assistant Vice President of Marketing Analytics, Frank Fillman

Mr. Gajewski, Vice President of Marketing Analytics, and Mr. Fillman, Assistant Vice President of Marketing Analytics, both for SunTrust Bank, sat down to discuss how to explain how SunTrust Bank utilizes Claritas marketing information products such as the Market Audit and P$YCLE NE. This interview was recorded at the Claritas 2007 Precision Marketing Conference....

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[ Wed, 10 September 2007 06:00:00 PST ]

Interview with Salt River Project's Senior Planning Planning Analyst, Colleen Warner

Ms. Warner of Salt River Project, details the difference that Claritas products, PRIZM NE and the Convergence Audit, have made in the public utility's marketing efforts, specifically with the Hispanic market. This interview was recorded at the Claritas 2007 Precision Marketing Conference....

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[ Wed, 11 July 2007 06:00:00 PST ]

Interview with U.S. Cellular's Segmentation Analyst, Steve DeCaspers

Mr. DeCaspers details how the wireless carrier successfully utilized PRIZM NE, Claritas' premier lifestyle segmentation system, in developing custom segments for a target marketing campaign aimed at the prepaid wireless market. This interview was recorded at the Claritas 2007 Precision Marketing Conference....

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[ Wed, 11 July 2007 06:00:00 PST ]

Interview: with O'Charley's' Director of Marketing, Marc Bloomstein

Mr. Bloomstein addresses how the casual dining restaurant chain employs PRIZM NE, Claritas' premier lifestyle segmentation system, in its target marketing campaigns. This interview was recorded at the Claritas 2007 Precision Marketing Conference....

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[ Wed, 11 July 2007 06:00:00 PST ]

Interview with Sovereign Bank's Senior Vice President - Director of Consumer Products, Anthony Gould

In this interview, Mr. Gould talks about how and why Claritas products such as P$YCLE NE, Market Audit and ConsumerPoint are important to Sovereign's overall business plan. This interview was recorded at the Claritas 2006 Precision Marketing Conference....

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Interview with The Library of Congress' Director of Web Services, Kevin Novak and Hitwise's Senior Research Analyst, LeeAnn Prescott

Ms. Prescott and Mr. Novak discuss how Hitwise helps the Library of Congress better understand who its audience is through the use of PRIZM NE, Claritas' premiere lifestyle segmentation system. This interview was recorded at the Claritas 2006 Precision Marketing Conference....

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[ Wed, 20 September 2006 06:00:00 PST ]

Interview with John Hassman, Senior Manager, Customer Insights for OfficeMax

Mr. Hassman discusses how OfficeMax Marketers take what they call a "360 Degree" view of the customer in order to determine how they like to shop at OfficeMax stores. He also talks about how he utilizes Claritas data, such as Claritas BusinessFacts, as well as how he sees opportunity for the application of PRIZM NE. This interview was recorded at the Claritas 2006 Precision Marketing Conference....

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[ Fri, 28 July 2006 06:00:00 PST ]

Interview with Michael Weiss, Segmentation Expert and Author

Mr. Weiss, a renowned author of a series of books on segmentation, including "The Clustered World," and a long-time associate of Claritas, talks about the important role of geo-demography in marketing and his collaboration with Claritas, which has included naming PRIZM NE segment names. He's proudest of "Young Digerati." This interview was recorded at the Claritas 2006 Precision Marketing Conference....

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[ Fri, 28 July 2006 06:00:00 PST ]

Hurricane Katrina Roundtable with Dr. David Swanson, Chairman of the Department of Sociology and Anthropology at the University of Mississippi, Denice Warren, Information Systems Designer for the Greater New Orleans Community Data Center, and Ken Hodges,

In this interview, recorded at the Claritas 2006 Precision Marketing Conference, Dr. Swanson, Ms. Warren and Mr. Hodges discuss the demanding task of gathering data in the aftermath of Hurricane Katrina and how Swanson and Ms. Warren have worked with Claritas in its efforts to provide population estimates in the wake of that devastating storm....

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[ Thu, 27 July 2006 06:00:00 PST ]

Interview with Janet Farness, StrategicResearch Director for The Seattle Times Company

Ms. Farness discusses how she utilized PRIZM NE to enhance a custom research survey in order to build a modeling database. This interview was recorded at the Claritas 2006 Precision Marketing Conference....

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[ Thu, 27 July 2006 06:00:00 PST ]

Interview with Brian Shaw, Director of Marketing Analysis for Comcast - Chicago Region

Mr. Shaw talks about how the disparate factions of database analysts and marketers can work together to be more effective in the utilization of PRIZM NE. This interview was recorded at the Claritas 2006 Precision Marketing Conference....

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[ Mon, 24 July 2006 06:00:00 PST ]

Interview with Geoffrey Moore, PMC 2006 Speaker

Best selling author and leading business consultant, Geoffrey Moore, speaks on a range of subjects, from how to effectively innovate in product development through market differentiation to the important role marketers play in the business process. This interview was recorded at the Claritas 2006 Precision Marketing Conference....

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[ Mon, 24 July 2006 06:00:00 PST ]

Interview with Robin Montoya, Market Development Director for The El Paso Times

Ms. Montoya discusses how a suite of Claritas products, including PRIZM NE, iMARK, ConsumerPoint and BusinessPoint, help the paper identify new audiences for the development of niche publications, as well as editorial content. This interview was recorded at the Claritas 2006 Precision Marketing Conference....

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[ Fri, 16 June 2006 06:00:00 PST ]

Interview with Barry Friedman, Research Manager for E Source

Mr. Friedman talks about how E Source, an information company that provides independent analysis of retail energy markets, services and technologies, talks about how his firm advances green energy usage with the support of PRIZM NE. This interview was recorded at the Claritas 2006 Precision Marketing Conference....

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[ Fri, 16 June 2006 06:00:00 PST ]

Interview with Judith Christensen, Director of Communications and Marketing for the American Red Cross - Western Frontier Division

Ms. Christensen explains how she applies an interesting social marketing approach called "planned behavior" to attract blood donors, and how PRIZM NE helps support that effort. This interview was recorded at the Claritas 2006 Precision Marketing Conference....

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[ Fri, 16 June 2006 06:00:00 PST ]

Claritas Hurricane Katrina Demographics Podcast Interview

Claritas' Chief Demographer, Ken Hodges, discusses the creation of Hurricane Katrina Adjusted-Population data. Issues covered: what sources and methodology were used to create the data, initial findings of the storm's impact, and lessons that were learned from this enterprise....

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[ Fri, 16 June 2006 06:00:00 PST ]

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