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Trumix.com : Podcast : Business : Wall Street

Advertising, Branding and Marketing Podcasts from RADIO LOUNGE

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Language: English
Category: Business / Wall Street
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RADIO LOUNGE - Podcasts featuring interviews with the brightest minds in advertising. Discussing advertising, marketing, radio, branding and more.


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Advertising On The Radio - Keep It Simple
  Let’s say you spent good money on a brochure. Several pages filled with features, benefits, facts, figures, call to action, contact info…oh yeah, paragraphs about who you are, what you do….the different services you provide, your product offerings…and the list goes on and on. Everything you believe a potential client would need or want to know about your business. Now you are interested in advertising on the radio.   Here’s a great radio advertising tip –   Don’t let...

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[ Wed, 15 Oct 2008 13:00:00 GMT ]


Free Podcast Interview: Enhancing Advertising Creative By Learning The Strengths of Others with Kent Dean of True Colors
For more than 26 years, True Colors has been helping people discover their greatest strengths and understand the strengths of others.  Kent Dean, Director of Account Services for CVA Advertising in Fort Worth, board member of the Fort Worth Ad Club, and licensed facilitator of True Colors drops by the Radio Lounge to discuss the communications curriculum and how it relates to creative in advertising.  It has become widely regarded as one of the most memorable and entertaining meth...

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[ Thu, 01 Mar 2007 14:00:00 GMT ]


Free Podcast Interview - Randy Carr
WBFF Radio/Assistant Station Manager Randy Carr sits down in the RADIO LOUNGE to discuss radio and attracting young minds interested in the radio industry.  Randy and Ray Schilens discuss everything from the philosophy of WBFH Radio - an educational radio facility in Bloomfield Hills, Michigan -  to the Michigan Association of Broadcasters, Casey Casem, Gary Berkowitz, HD Radio and other various radio advertising and radio commercial production topics. 18-Jan-07 10:00 AM...

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[ Thu, 18 Jan 2007 16:00:00 GMT ]


Showcase: The Advertising Show interview: Part 2 - The Legendary George Lois Shares His Unique Perspective on the Advertising Industry and Talks about His New Book, Ali Rap
RADIO LOUNGE President and Co-Host of The Advertising Show, Ray Schilens, along with Co-Host Brad Forsythe interviews George Lois, Advertising Legend and Founder of Lois USA, and author of Ali Rap: Muhammad Ali, the First Heavyweight Champion of Rap. Lois shares classic stories from his career with Bill Bernbach of Doyle Dane Bernbach (DDB) and his 40 years as a free spirit in the ad industry.   As advertising’s self-styled street fighter, George Lois gained fame and ma...

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[ Tue, 26 Dec 2006 19:00:00 GMT ]


Showcase: The Advertising Show interview: Part 1 - The Legendary George Lois Shares His Unique Perspective on the Advertising Industry and Talks about His New Book, Ali Rap
RADIO LOUNGE President and Co-Host of The Advertising Show, Ray Schilens, along with Co-Host Brad Forsythe interviews George Lois, Advertising Legend and Founder of Lois USA, and author of Ali Rap: Muhammad Ali, the First Heavyweight Champion of Rap.  Lois shares classic stories from his career with Bill Bernbach of Doyle Dane Bernbach (DDB) and his 40 years as a free spirit in the ad industry.   As advertising’s self-styled street fighter, George Lois gained fame and m...

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[ Mon, 18 Dec 2006 12:00:00 GMT ]


Free Podcast Interview: Dave Steitz Demystifies the Secrets of a Successful Company
Why do some companies fail while others succeed?  The answer lies shrouded in a mysterious combination of mutually satisfying client relationships and strategic marketing decisions.  Still confused?  Tune in to hear successful entrepreneur, Dave Steitz, demystify the secrets of success in this free podcast interview.  Having founded, directed, and sold multi-million-dollar companies such as Characters, the first digital printing press installation in the Southwest, Dave bring...

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[ Tue, 12 Dec 2006 18:00:00 GMT ]


Alex Lopez-Negrete discusses Hispanic Marketing, Walmart, and how a pop music powerhouse tied them all together.
How do you expose a new CD from pop music powerhouse and soap opera sensation RBD to the more than 150 million weekly customers at Wal Mart?  You pick up the phone and tap the resources of one of the country’s most influential Hispanic marketing agencies.  That would be Lopez Negrete.  The event would attract 10,000 fans at Houston’s Toyota Center, and was also taped for a nationwide broadcast special on Univision.  Alex Lopez Negrete sits down in the RADIO LOUNGE...

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[ Mon, 13 Nov 2006 20:00:00 GMT ]


Free Podcast Interview - Gordon Marcy, VP-Salem Radio Group/Louisville discusses how hiring the right creative team leads to radio advertising success for radio station managers.
Vice President and Market Manager of Salem Radio Group/Louisville Gordon Marcy sits down in the RADIO LOUNGE to discuss how bringing in a third party creative outlet can benefit a radio station with effective radio advertising campaigns that lead to longer term retention of radio advertising clients. 3-Nov-06 8:00 AM ...

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[ Fri, 03 Nov 2006 14:00:00 GMT ]


Duct Tape Marketing's John Janstch - Free Podcast Interview
Duct Tape Marketingis one of the most popular systems known to small business owners.  With a focus on small business marketing, founder John Jantsch and his website andblog have become one of the most popular small buisness destinations on the web.  John sits down in the RADIO LOUNGE for a free podcast interview to discuss radio advertising, marketing, and his new book due out this fall.  1-Sep-06 3:00 PM...

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Podcast Interview - Patrick Guerra on Automotive Radio Advertising
Successful automotive marketer, and longtime friend, Patrick Guerra of The Guerra Group stops by the RADIO LOUNGE to discuss his experiences in automotive marketing and radio advertising in this free podcast interview. Patrick shares with us how doing things different than the competition has been one of his key factors to success.   10-Oct-06 9:00 AM ...

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[ Tue, 10 Oct 2006 14:00:00 GMT ]


Podcast Interview: Denise Partridge - Relationships and Radio Sales
Sucessful radio advertising account executive, and longtime friend, Denise Partridge stops by the RADIO LOUNGE to discuss her experiences in radio sales in this free podcast interview.  Denise shares with us how building relationships have been a key factor in her success. 10-Oct-06 8:00 AM ...

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[ Tue, 10 Oct 2006 13:00:00 GMT ]


Beyond Just Demographics – Psychographics
When putting together your effective radio advertising campaign, there are so many details to take into account. By now, if you’ve had any experience with radio advertising, you have seen how radio stations try their best to match the demographics of their listeners to the demographics of your customers. Common demographics of your customers like age, gender, education and income level give great insight into media usage. Once you know this information about your customer ba...

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[ Thu, 05 Oct 2006 14:00:00 GMT ]


Phone Numbers in Radio Spots: To Use or Not To Use
If you are taking on a radio advertising campaign, you no doubt are looking to get inquiries to convert to sales. Over the years, there have been many radio advertising experts who tackle the always controversial topic of phone numbers in radio advertising. Does the phone number in the spot get results? Clients want them in there so that the phone will ring. Copywriters believe phone numbers take up valuable real estate in a commercial that can be used more productively to convert...

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[ Thu, 28 Sep 2006 14:00:00 GMT ]


Radio Advertising Is War
Make Love, Not War…Yeah Right Your business is at war with the competition. Are you up for a fight?    After close to four decades in the radio advertising business, for me not much has changed. Radio programming was a game and still is. Kind of like a board game, without the roll of the dice.  Decisions were made on solid facts, not on the chance that you’d hit the right number. And playing the “radio game” was fun, espe...

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[ Mon, 25 Sep 2006 18:00:00 GMT ]


How targeted is your radio advertising?
Ready, aim, fire. It’s hunting season for new customers.    Customers are moving targets. That’s one of the comments from radio advertising expert Roy Williams in a recent Monday Morning Memo. And he makes an interesting point. Think about your radio ad, and think of how many people are out there just waiting to hear it, let alone respond to it. If your answer was none (excluding you) you’re correct. Just how much time do you have to enga...

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[ Tue, 12 Sep 2006 15:00:00 GMT ]


What is podcasting and what are its benefits to your business?
As a provider of not only radio advertising services, but also audio podcast production and consulting services, we come across a lot of confusion about podcasting.   Hopefully if you are one of the many who have questions about podcasting - what exactly is podcasting, how does it works and how can it benefit my business – we will do our best to provide you with simple answers.   What is podcasting? Podcasting can be audio (the most popular form) or video. For...

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[ Thu, 07 Sep 2006 16:00:00 GMT ]


Effective Radio Advertising Starts with Singular Focus
We’ve all heard the radio ads before. The audio reads like a lifeless brochure. How much sales material can be crammed into thirty or sixty seconds? Radio advertising is different than print advertising, yet many advertisers, ad agencies and radio stations treat it the same. Keep in mind that radio listeners are preoccupied with other tasks – driving, working, etc. Why make your message more difficult to absorb than it needs to be. Want your radio commer...

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[ Mon, 28 Aug 2006 16:00:00 GMT ]


Clients and Creative - Be a Chef not an Order Taker
In a recent interview with David Lubars, the Chief Creative Officer for BBDO North America, David touched on a point that really drives what should be the “mission statement” of all creatives and agencies. Unfortunately it’s not. David calls many agencies “order-takers”. That is, a team that allows the client to steer where the creative is going. Why is that? Are they afraid to rock the creative boat? Afraid of losing the business? ...

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[ Thu, 10 Aug 2006 14:00:00 GMT ]


RADIO LOUNGE Podcast Interview: Aaron Long/Schipul Web Marketing
Aaron Long, Creative Director of Schipul - The Web Marketing Company sits down in the RADIO LOUNGE for a podcast discussion about good web design, web marketing, and what's coming in the future of tech marketing.Podcast length 00:00 http://www.radioloungeusa.com/attachments/files/9/RL061006Podcast_Schipul.mp3 9-Jun-06 2:00 PM ...

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[ Fri, 09 Jun 2006 19:00:00 GMT ]


RADIO LOUNGE Podcast Interview: Lou Congelio
Lou Congelio of Houston's "Only In Houston" initiative sits down in the RADIO LOUNGE to discuss this unique approach to showcasing the advertising and marketing talent available in Houston - and why advertisers should look to the Bayou City, instead of New York, Los Angeles and even Dallas or Austin.Podcast length 00:00 http://www.radioloungeusa.com/attachments/files/8/Podcast05LouCongelio.mp3 9-Jun-06 2:00 PM ...

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[ Fri, 09 Jun 2006 19:00:00 GMT ]


RADIO LOUNGE Podcast Interview: Mary Lou Quinlan
Author and marketing guru Mary Lou Quinlan of Just Ask A Woman sits down in the RADIO LOUNGE for a podcast discussion about marketing to women and her role on the Simon Cowell produced TV Series "American Inventor". Podcast length 00:00 http://www.radioloungeusa.com/attachments/files/7/Podcast06MaryLouQuinlan.mp3 9-Jun-06 2:00 PM ...

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[ Fri, 09 Jun 2006 19:00:00 GMT ]


RADIO LOUNGE Podcast Interview: Jay Thompson/ihaveanidea.org
VP of Stuff for ihaveanidea.org, Jay Thompson sits down in the RADIO LOUNGE for a podcast discussion about the creative community and the ihaveanidea.org website.  Podcast length 00:00 http://www.radioloungeusa.com/attachments/files/5/RLPodcast04_ihaveanidea.mp3 9-Jun-06 12:00 PM ...

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[ Fri, 09 Jun 2006 17:00:00 GMT ]


RADIO LOUNGE Podcast Interview: Richard Laurence Baron/signalwriter.blogspot.com
Marketing Consultant Richard Laurence Baron sits down in the RADIO LOUNGE for a podcast discussion about brand building for businesses small and large. Podcast Length 12:05 http://www.radioloungeusa.com/attachments/files/4/RLPodcast03_020806_GEN.mp3 9-Jun-06 12:00 PM ...

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[ Fri, 09 Jun 2006 17:00:00 GMT ]


RADIO LOUNGE Podcast Interview: Mike Malone/The Richards Group
Mike Malone, Group Creative Director for The Richards Group in Dallas sits down in the RADIO LOUNGE for a podcast discussion about some of the greatest campaigns from his agency - including the infamous Tom Bodett/Motel 6 concept, celebrating its 20th anniversary. Podcast length 00:00 http://www.radioloungeusa.com/attachments/files/6/RLPodcast05_Malone042806.mp3 9-Jun-06 12:00 PM ...

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[ Fri, 09 Jun 2006 17:00:00 GMT ]

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