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Podcasting for Business

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Language: English
Category: Variety / Unknown
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10: Promoting Your Business/Corporate Podcast

The final of the Four P's of Podcasting(tm) is Promotion. In today's Podcasting for Business, we walk through a wide range of ideas for promoting your business/corporate podcast. Show notes: Time to release the hounds! Who is responsible? Build it, they will come? What we want: Activity that justifies the cost Stand-alone or integrated website Who to notify first Search Engine Optimization Real world examples Press Releases Podcast Directories Customer contact methods Social bookmarking Presen...

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[ Mon, 07 May 2007 14:33:57 PST ]

09: Publishing Your Business/Corporate Podcast

The third of the Four P's of Podcasting(tm) is Publishing. In today's Podcasting for Business, we walk through the different things to consider when publishing your business/corporate podcast. Show notes: Going Public Who is responsible? Probability of Engagement Hosting Concerns The five ways to listen Podcast "Badges" MP3 files M3U files Textual Information and databases RSS Feeds Embedded Flash Players Test x3 MP3 Link Streaming MP3 Link Technorati tags: podcast, podworx, podcast publishin...

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[ Thu, 29 Mar 2007 14:44:39 PST ]

08: Producing Your Business/Corporate Podcast

The second of the Four P's of Podcasting(tm) is Producing. In today's Podcasting for Business, we discuss the variety of things to consider when producing a business/corporate podcast. Show notes: Creativity In-house Liasons and Podcast Producers Production Mistakes What a great show will do Pre-Production Steps Pre-Interviews, Interviews and P.A.S. Post-Production Steps Pithy(ness) Why two file formats? MP3 Link Streaming MP3 Link Technorati tags: podcast, podworx, podcast production...

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[ Tue, 23 Jan 2007 15:24:20 PST ]

07: Podcasting Return on Investment / Return on Influence

Just because something is cool, doesn't mean it shouldn't be measured. For today's show, we'll talk about podcasting Return on Investment and Return on Influence. Show notes: When to talk about ROI Your job revisited Reminder: What a podcast is Real world examples Return on Investment Return on Influence. . . Comparitive Influence Data Exposure Time Exposure Location Exposure Online Exposure Other Measurements MP3 Link Streaming MP3 Link Technorati tags: corporate podcast, podworx, Podcast ROI...

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[ Thu, 30 Nov 2006 18:38:18 PST ]

06: Making Interviews Interesting to Your Listeners

If you recognize that a good corporate podcast helps to 'humanize' your company, it stands to reason that hearing from the very humans responsible for the day-to-day efforts of your company makes sense. For today's show, you'll learn one technique PodWorx uses to produce an interview with your employees that speaks directly to your audience. Show notes: Visit Polycom On Demand Why interview? A producer's two responsibilities What doesn't work Bonding with your audience Establishing credibili...

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[ Thu, 19 Oct 2006 12:00:00 GMT ]

05: Intracasts(tm)

Many companies are struggling to figure out a creative way to provide content to their own employees. For today's show, we introduce the listener to the concept of an Intracast(tm)--a podcast developed for the most important people in your company--your employees. Show notes: External podcast fans Quick list of external podcast ideas Four questions about employee communications What's not working now Intracast(tm) defined Intracast audience Intracast show ideas MP3 Link Streaming MP3 Link Te...

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[ Thu, 28 Sep 2006 12:00:00 GMT ]

04: Planning Your Business/Corporate Podcast

The first of the Four P's of Podcasting(tm) is Planning. For today's show, we walk the listener through the steps we take a client through when beginning the deployment of their podcast. Show notes: The most important step? Podfading Episode Map Keywords, Style, Music, Episode Ideas and the Audience Developing a Title for the show Pre-Show Announcement MP3 Link Streaming MP3 Link Technorati tags: podcast, podworx...

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[ Fri, 08 Sep 2006 12:00:00 GMT ]

03: Review of the Living in Las Vegas Podcast Listener Survey

We are often asked about podcast listener demographics. For today's show, we review in detail the results of the listener survey conducted for the Living In Las Vegas podcast, a show produced by PodWorx. Show notes: Why survey? How to get higher response rate Podtrac Survey results Demographics, Behavior, Shopping, Satisfaction, Likes and Dislikes MP3 Link Streaming MP3 Link Technorati tags: podcast, podworx, business, survey...

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[ Wed, 23 Aug 2006 12:00:00 GMT ]

02: The Two Problems Your Business Podcast can Solve

Today's show focuses on the two problems facing every business today that can be solved by implementing a well planned, produced, published and promoted corporate podcast. Show notes: The problem with sizzle or steak You bond on problems, not your solution The two problems facing every business Email marketing $200 billion in spending on advertising Urban noise and your customers Functional Equivalency The Law of Leadership--and the risks MP3 Link Streaming MP3 Link ...

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[ Thu, 10 Aug 2006 12:00:00 GMT ]

01: Business Podcasting and the Big Question

Introduction to the Podcasting for Business podcast. In today's show, we talk about Business Podcasting and the Big Question. Show notes:Podcasting and Website DesignNumber of podcast listenersSatellite RadioWhat iTunes did on June 28th, 2005The good newsIntracastsWhat's nextMP3 LinkStreaming MP3 Link...

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